The GFU pressroom connects you directly with the industry.
Here you’ll find current news, studies, interviews, and background information on Home & Consumer Tech.
Consumer electronics make the FIFA World Cup a truly immersive experience
The 2026 FIFA World Cup kicks off in Canada, Mexico, and the USA on June 11. From battery-powered outdoor TVs to laser projectors with a screen diagonal of over three meters: home electronics products bring a real stadium atmosphere into the living room and garden – with brilliant picture quality and powerful sound.
How AI Is Rewriting the Rules of Retail
... and what it means for brands that have to find their way between physical points of sale and digital algorithms
How Brands Can Now Turn Flexibility into a Strength
The TCG market started 2026 with an appearance that seemed stable at first glance – but beneath the surface, the picture is more uneven
How technology shapes our lives
From getting up in the morning to going to bed in the evening – and often beyond – technical helpers accompany us throughout the day
A 360-degree view of the circular economy from three perspectives
This topic is discussed in the roundtable with Alexander Goldberg (stiftung ear), Dr. Lennart Osthoff (Repartly) and Carine Chardon (GFU Consumer & Home Electronics GmbH).
Home electronics market for 2025 stabilizes at the previous year's level
The market for home electronics (HE) products, as represented in the HEMIX, Home Electronics Market Index, continued to stabilize in the first three quarters of 2025.
How Digital Assistants Shape Purchase Decisions
AI is changing how consumers shop. The second part of the GFU study (YouGov, 2,002 respondents) shows: digital assistants support research, recommendations, and price comparisons – and are becoming a decisive factor for retailers and brands. AI optimization is the new SEO/SEA.
A Medium Reinvents Itself Again and Again
On February 13, World Radio Day is celebrated around the globe – an occasion to look at a medium that has entertained, informed, and accompanied people for over a century
Ulf Schreurs, Christian Gerwens und Enrico Hoffmann
The shareholders of GFU Consumer & Home Electronics GmbH elected the Supervisory Board at their shareholders' meeting
Earlier Momentum and Strategic Changes
The 2025 holiday season not only generated revenue, but also revealed a fundamental shift in consumer timing and priorities.
Current survey study by GFU Consumer & Home Electronics GmbH
Consumers in Germany are already frequently using AI-based chatbots today for obtaining information, guidance, and support in a wide range of areas of life
The Proactive Tech Revolution
Health in home and consumer tech has long been more than a short-term trend topic – the field is undergoing a fundamental transformation.
Your Direct Line to GFU
Whether you are requesting an interview, looking for background information, or conducting research, the GFU press team is here to support you quickly and efficiently.
As an accredited media partner, you will receive GFU press releases, studies, and image materials on Home & Consumer Tech directly in your inbox — concise, relevant, and ready to use.
