Industry Insights
Here you will find all GFU publications with a direct market focus: curated and contextualized to provide a clear view of the market.
AI is changing the purchasing process; retail remains crucial
AI is shifting the customer journey: consumers are increasingly using AI tools for preselection, yet brick-and-mortar retail remains relevant as a place for advice, live testing, and after-sales services. How retailers need to adapt their data, service, and brand strategies so that systems and customers alike can find them — and what this means for…
The biggest World Cup ever creates new opportunities
The 2026 FIFA World Cup primarily boosted business in premium televisions: ahead of kick-off, demand for large-screen and Mini-LED models rose significantly, while the longer tournament duration did not extend the effect.
Stable global market shaped by selective purchasing decisions
The market for major domestic appliances in 2026 is shaped by price pressure, cautious consumers, and a normalization of growth after strong years — while design innovation, energy efficiency, and smart ecosystems are opening up new value creation potential.
The playbook for Beauty & Wellness
The beauty and wellness market for small domestic appliances is growing by more than 6 percent despite a weak economy. This increase is not being driven by volume, but by premiumization, growing polarization in demand, and the rapid rise of social commerce. Those who want to win in the future must operate with precision across segments, categories, and platforms.
A Structural Market Shift
The memory market will no longer follow familiar cycles in 2026: AI workloads are tying up production capacities on a long-term basis, and three providers control 95% of the global DRAM market. What this means for prices, availability, and the coming years in the computing market.
How AI Is Rewriting the Rules of Retail
... and what it means for brands that have to find their way between physical points of sale and digital algorithms
How Brands Can Now Turn Flexibility into a Strength
The TCG market started 2026 with an appearance that seemed stable at first glance – but beneath the surface, the picture is more uneven
Home electronics market for 2025 stabilizes at the previous year's level
The market for home electronics (HE) products, as represented in the HEMIX, Home Electronics Market Index, continued to stabilize in the first three quarters of 2025.
Earlier Momentum and Strategic Changes
The 2025 holiday season not only generated revenue, but also revealed a fundamental shift in consumer timing and priorities.
The Proactive Tech Revolution
Health in home and consumer tech has long been more than a short-term trend topic – the field is undergoing a fundamental transformation.
The triple disruption reshaping global retail
Global retail is undergoing a fundamental transformation – driven by rapidly rising consumer expectations
Environmental solutions and affordability as key factors
The global economy may be in turbulent waters, but one trend clearly stands out: health is at the top of the agenda, and wellness is becoming a guiding principle.
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