Industry Insights
Here you will find all GFU publications with a direct market focus: curated and contextualized to provide a clear view of the market.
A Structural Market Shift
The memory market will no longer follow familiar cycles in 2026: AI workloads are tying up production capacities on a long-term basis, and three providers control 95% of the global DRAM market. What this means for prices, availability, and the coming years in the computing market.
How AI Is Rewriting the Rules of Retail
... and what it means for brands that have to find their way between physical points of sale and digital algorithms
How Brands Can Now Turn Flexibility into a Strength
The TCG market started 2026 with an appearance that seemed stable at first glance – but beneath the surface, the picture is more uneven
Health Day
Consumers in Germany are particularly open to digital health and care technologies
Home electronics market for 2025 stabilizes at the previous year's level
The market for home electronics (HE) products, as represented in the HEMIX, Home Electronics Market Index, continued to stabilize in the first three quarters of 2025.
Earlier Momentum and Strategic Changes
The 2025 holiday season not only generated revenue, but also revealed a fundamental shift in consumer timing and priorities.
The Proactive Tech Revolution
Health in home and consumer tech has long been more than a short-term trend topic – the field is undergoing a fundamental transformation.
The triple disruption reshaping global retail
Global retail is undergoing a fundamental transformation – driven by rapidly rising consumer expectations
Environmental solutions and affordability as key factors
The global economy may be in turbulent waters, but one trend clearly stands out: health is at the top of the agenda, and wellness is becoming a guiding principle.
Home electronics market shows stable development – growth momentum from IT, photography, and gaming
The market for home electronics (HE) products, as represented in the HEMIX, Home Electronics Market Index, continued to stabilize in the first three quarters of 2025.
Evolving from a promise of the future into an integral part of everyday life
But what about the perception of AI-optimized hardware designed to make everyday life easier?
Refurbished Smartphones: An Emerging Force in the Global Market
More and more consumers are asking whether buying a smartphone really always has to mean getting the latest model.
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