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Here you will find the latest news, studies, interviews, and background information on Home & Consumer Tech.
Well-designed combination appliances are conquering the market
Combination appliances that unite multiple functions in one are the growth drivers in the household. Whether vacuum cleaners with a mopping function, ovens with an integrated air fryer, or 3-in-1 air conditioners: consumers are increasingly opting for products that save time, space, and resources – thereby driving double-digit market growth.
The Unused Giant Battery on Our Doorstep
Around 120 gigawatt-hours of unused storage capacity are already sitting outside our doors: the batteries of electric vehicles. How EVs can become a swarm storage system for the energy transition and what V2H, V2G, and the new charging standard from 2027 mean.
Consumers worldwide are increasingly investing in health technologies
Wearables, apps, subscriptions: A new international study by Oliver Wyman and GFU shows how consumers in Germany, China, India, and three other markets are investing in their health – and why health tech is not a short-term trend, but a stable growth market.
How intelligent assistants make aging safer
Smart home technologies for independent living in old age are developing into a growth market: the global AAL market is expected to rise from USD 13 billion to over USD 35 billion by 2035. Which devices are already helping today and why demographics are further accelerating this trend.
Demand for outdoor kitchens is rising
“Outdoor living” is booming: the kitchen is breaking free from the four walls of the home. From pizza ovens and plancha griddles to integrated refrigerators, the garden is becoming an extended living area—a growing market that is opening up entirely new, high-quality segments for the home electronics industry.
Consumer electronics make the FIFA World Cup a truly immersive experience
The 2026 FIFA World Cup kicks off in Canada, Mexico, and the USA on June 11. From battery-powered outdoor TVs to laser projectors with a screen diagonal of over three meters: home electronics products bring a real stadium atmosphere into the living room and garden – with brilliant picture quality and powerful sound.
How technology shapes our lives
From getting up in the morning to going to bed in the evening – and often beyond – technical helpers accompany us throughout the day
How Digital Assistants Shape Purchase Decisions
AI is changing how consumers shop. The second part of the GFU study (YouGov, 2,002 respondents) shows: digital assistants support research, recommendations, and price comparisons – and are becoming a decisive factor for retailers and brands. AI optimization is the new SEO/SEA.
A Medium Reinvents Itself Again and Again
On February 13, World Radio Day is celebrated around the globe – an occasion to look at a medium that has entertained, informed, and accompanied people for over a century
Ulf Schreurs, Christian Gerwens und Enrico Hoffmann
The shareholders of GFU Consumer & Home Electronics GmbH elected the Supervisory Board at their shareholders' meeting
Current survey study by GFU Consumer & Home Electronics GmbH
Consumers in Germany are already frequently using AI-based chatbots today for obtaining information, guidance, and support in a wide range of areas of life
End of the parallel broadcasting of SD and HD TV by public-service broadcasters
November 21 is World Television Day - an occasion to take a look at the role of the TV set in the digitally equipped home
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