The GFU Press Room connects you directly with the industry.
Here you will find the latest news, studies, interviews, and background information on Home & Consumer Tech.
Global crises and continued consumer restraint are impacting sales
The German home electronics market recorded a moderate decline in revenue in the first half of 2026, but individual segments with clearly identifiable added value grew significantly. Why consumers are investing selectively in certain innovations despite uncertainty — and which products could drive the upswing.
GFU and ZVEI initiate the IFA Leaders & Policy Dialogue
With the new IFA Leaders & Policy Dialogue, GFU and ZVEI are creating a high-caliber forum for exchange between business and politics. As part of IFA 2026, leading representatives from industry and politics will discuss competitiveness, innovation, and the future of the European single market.
How Generative AI Turns the Smart Home into an Intuitive Housemate with Edge AI
It works in the background, locally and in real time – and turns the smart home into an intuitive housemate: Edge AI processes data directly on the device instead of in the cloud. This protects sensitive data, saves energy, and works even without an internet connection. Why the technology is meeting a mature market and what growth experts expect.
Well-designed combination appliances are conquering the market
Combination appliances that unite multiple functions in one are the growth drivers in the household. Whether vacuum cleaners with a mopping function, ovens with an integrated air fryer, or 3-in-1 air conditioners: consumers are increasingly opting for products that save time, space, and resources – thereby driving double-digit market growth.
The Unused Giant Battery on Our Doorstep
Around 120 gigawatt-hours of unused storage capacity are already sitting outside our doors: the batteries of electric vehicles. How EVs can become a swarm storage system for the energy transition and what V2H, V2G, and the new charging standard from 2027 mean.
Consumers worldwide are increasingly investing in health technologies
Wearables, apps, subscriptions: A new international study by Oliver Wyman and GFU shows how consumers in Germany, China, India, and three other markets are investing in their health – and why health tech is not a short-term trend, but a stable growth market.
How intelligent assistants make aging safer
Smart home technologies for independent living in old age are developing into a growth market: the global AAL market is expected to rise from USD 13 billion to over USD 35 billion by 2035. Which devices are already helping today and why demographics are further accelerating this trend.
Demand for outdoor kitchens is rising
“Outdoor living” is booming: the kitchen is breaking free from the four walls of the home. From pizza ovens and plancha griddles to integrated refrigerators, the garden is becoming an extended living area—a growing market that is opening up entirely new, high-quality segments for the home electronics industry.
Consumer electronics make the FIFA World Cup a truly immersive experience
The 2026 FIFA World Cup kicks off in Canada, Mexico, and the USA on June 11. From battery-powered outdoor TVs to laser projectors with a screen diagonal of over three meters: home electronics products bring a real stadium atmosphere into the living room and garden – with brilliant picture quality and powerful sound.
How technology shapes our lives
From getting up in the morning to going to bed in the evening – and often beyond – technical helpers accompany us throughout the day
How Digital Assistants Shape Purchase Decisions
AI is changing how consumers shop. The second part of the GFU study (YouGov, 2,002 respondents) shows: digital assistants support research, recommendations, and price comparisons – and are becoming a decisive factor for retailers and brands. AI optimization is the new SEO/SEA.
A Medium Reinvents Itself Again and Again
On February 13, World Radio Day is celebrated around the globe – an occasion to look at a medium that has entertained, informed, and accompanied people for over a century
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