Data and Facts
Sound data, clear insights: Here you will find studies and analyses on the Consumer & Home Electronics market – providing a reliable foundation for research, strategy, and decision-making.
Home electronics market for 2025 stabilizes at the previous year's level
The market for home electronics (HE) products, as represented in the HEMIX, Home Electronics Market Index, continued to stabilize in the first three quarters of 2025.
How Digital Assistants Shape Purchase Decisions
AI is changing how consumers shop. The second part of the GFU study (YouGov, 2,002 respondents) shows: digital assistants support research, recommendations, and price comparisons – and are becoming a decisive factor for retailers and brands. AI optimization is the new SEO/SEA.
Current survey study by GFU Consumer & Home Electronics GmbH
Consumers in Germany are already frequently using AI-based chatbots today for obtaining information, guidance, and support in a wide range of areas of life
Home electronics market shows stable development – growth momentum from IT, photography, and gaming
The market for home electronics (HE) products, as represented in the HEMIX, Home Electronics Market Index, continued to stabilize in the first three quarters of 2025.
Evolving from a promise of the future into an integral part of everyday life
But what about the perception of AI-optimized hardware designed to make everyday life easier?
Home electronics market nearly stable in the first half of 2025
Growth in the photo segment, in game consoles, IT products, and small electrical appliances
Strong segments support the overall slightly declining electronics market
The Home Electronics Market Index (HEMIX) shows a slightly declining overall result for the first quarter of 2025
Home Electronics market for 2024 with a smaller decline
The market for consumer electronics products and electrical household appliances declined by 2.8 percent in 2024, a smaller decrease than in the previous year
Robot vacuum cleaners drive revenue growth
While vacuuming used to be done manually and with a cord, intelligent robots are now doing this work in more and more German households
Driving the market forward with innovative features
It continues to drive the market forward with innovative features: A stain on your favorite shirt can be annoying – and it becomes even more frustrating when the care label only allows hand washing
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