The GFU pressroom connects you directly with the industry.
Here you’ll find current news, studies, interviews, and background information on Home & Consumer Tech.
The Unused Giant Battery on Our Doorstep
Around 120 gigawatt-hours of unused storage capacity are already sitting outside our doors: the batteries of electric vehicles. How EVs can become a swarm storage system for the energy transition and what V2H, V2G, and the new charging standard from 2027 mean.
Consumers worldwide are increasingly investing in health technologies
Wearables, apps, subscriptions: A new international study by Oliver Wyman and GFU shows how consumers in Germany, China, India, and three other markets are investing in their health – and why health tech is not a short-term trend, but a stable growth market.
How intelligent assistants make aging safer
Smart home technologies for independent living in old age are developing into a growth market: the global AAL market is expected to rise from USD 13 billion to over USD 35 billion by 2035. Which devices are already helping today and why demographics are further accelerating this trend.
A Structural Market Shift
The memory market will no longer follow familiar cycles in 2026: AI workloads are tying up production capacities on a long-term basis, and three providers control 95% of the global DRAM market. What this means for prices, availability, and the coming years in the computing market.
Demand for outdoor kitchens is rising
“Outdoor living” is booming: the kitchen is breaking free from the four walls of the home. From pizza ovens and plancha griddles to integrated refrigerators, the garden is becoming an extended living area—a growing market that is opening up entirely new, high-quality segments for the home electronics industry.
Consumer electronics make the FIFA World Cup a truly immersive experience
The 2026 FIFA World Cup kicks off in Canada, Mexico, and the USA on June 11. From battery-powered outdoor TVs to laser projectors with a screen diagonal of over three meters: home electronics products bring a real stadium atmosphere into the living room and garden – with brilliant picture quality and powerful sound.
How AI Is Rewriting the Rules of Retail
... and what it means for brands that have to find their way between physical points of sale and digital algorithms
How Brands Can Now Turn Flexibility into a Strength
The TCG market started 2026 with an appearance that seemed stable at first glance – but beneath the surface, the picture is more uneven
How technology shapes our lives
From getting up in the morning to going to bed in the evening – and often beyond – technical helpers accompany us throughout the day
A 360-degree view of the circular economy from three perspectives
This topic is discussed in the roundtable with Alexander Goldberg (stiftung ear), Dr. Lennart Osthoff (Repartly) and Carine Chardon (GFU Consumer & Home Electronics GmbH).
Home electronics market for 2025 stabilizes at the previous year's level
The market for home electronics (HE) products, as represented in the HEMIX, Home Electronics Market Index, continued to stabilize in the first three quarters of 2025.
How Digital Assistants Shape Purchase Decisions
AI is changing how consumers shop. The second part of the GFU study (YouGov, 2,002 respondents) shows: digital assistants support research, recommendations, and price comparisons – and are becoming a decisive factor for retailers and brands. AI optimization is the new SEO/SEA.
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