»HEMIX documents not only growth, but also consolidation. Both are part of understanding the market. Both are industry work.«
Home Electronics Market Index Germany
HEMIX Issues from 2024 and 2023
Here you can find the HEMIX issues for the years 2024 and 2023 to download. You can find the latest market development on our HEMIX main page.
HEMIX Q1/2024
The market starts weak: action cams and smartphones buck the trend.
The Home Electronics market begins 2024 with a significant decline (-4.5%). With total revenue of just under 11 billion euros, most segments are feeling the ongoing consolidation. Bucking the trend, smartphones (+4.2%), action cams (+35.1%) and small electrical appliances (+2.5%) are growing. TV sets (-11.4%) and video game consoles (-38.8%) are under particular pressure.
HEMIX Q1–2/2024
Market stabilization in sight: European Championship effect revives the TV market.
In the first half of 2024, the negative trend weakens. At 20.9 billion euros, the Home Electronics market is only 2.6% below the previous year. Positive momentum comes from the TV market (+1.8%), supported by the UEFA European Football Championship, as well as from smartphones (+2.8%), action cams (+34.4%) and small electrical appliances (+3.1%). Video game consoles, by contrast, slump by 42.0%.
HEMIX Q1–3/2024
Cautiously optimistic – revenue losses are shrinking.
After nine months of 2024, the decline narrows to just 2.7%. At 31.1 billion euros, the Home Electronics market is slowly approaching the previous year’s level. Positive momentum comes from TV sets (+1.8%), action cams (+25.1%), media boxes/sticks (+18.1%) and small electrical appliances (+5.0%). The decline in the major appliances segment is also slowing significantly.
HEMIX Q1–4/2024
Negative trend slows: the year ends at -2.8%.
The year 2024 closes with revenue of 45.9 billion euros and a decline of 2.8% – significantly less severe than in the previous year (-4.4%). TV sets and small electrical appliances (+5.4%) are slowing the negative trend. Needs-based innovations and falling inflation are cautiously boosting consumer sentiment. The year marks the trough before stabilization in 2025.
HEMIX Q1/2023
Market in negative territory, only consumer electronics is growing.
The year 2023 starts with a significant decline of 4.9%. With total revenue of 11.4 billion euros, almost all segments are feeling consumer restraint. Bright spots include video game consoles with spectacular growth of +133%, audio/video accessories (+9.1%) and digital cameras (+8.9%). Smartphones and IT products, by contrast, are developing sharply downward.
HEMIX Q1–2/2024
Negative trend continues – gaming grows by a spectacular 90%
In the first half of 2023, the decline deepens to 6.4%. With total revenue of 21.3 billion euros, consumer restraint continues to shape the market picture. Video game consoles, however, grow by 90.4% – also because semiconductor components are available again. Audio/video accessories (+7.0%) and photography are also positive. Smartphones (-6.4%) and IT (-15.3%) remain sharply in negative territory.
HEMIX Q1–3/2023
Photography and gaming as reliable growth drivers
After nine months of 2023, the Home Electronics market stands at 31.8 billion euros – a decline of 6.1%. While most segments are weakening, video game consoles (+72.7%), audio/video accessories (+4.3%) and the photography segment remain on a positive course. Rising average prices for smartphones (+10.4%) and notebooks partially cushion the revenue declines.
HEMIX Q1–4/2023
Year of market correction: higher average prices slow the decline
The year 2023 closes with a decline of 4.4% to 47.3 billion euros. Positive momentum comes from photography, small electrical appliances (+1.7%), video game consoles (+58.4%) and A/V accessories. Higher average prices – smartphones above 700 euros for the first time – dampen revenue losses. Despite the decline, industry revenue is still eleven percent above the pre-pandemic year of 2019.
HEMIX 2025
From review to the present.
On the HEMIX main page, you can find the latest market development for the current year with all available quarterly issues. For individual market analyses, please feel free to contact our colleague Marie-Charlotte von Heyking. She will be happy to assist you personally.
Marie-Charlotte von Heyking
Head of Public Relations & Analytics
marie.vonheyking@gfu.de