The GFU Press Room connects you directly with the industry.
Here you will find the latest news, studies, interviews, and background information on Home & Consumer Tech.
How Digital Assistants Shape Purchase Decisions
AI is changing how consumers shop. The second part of the GFU study (YouGov, 2,002 respondents) shows: digital assistants support research, recommendations, and price comparisons – and are becoming a decisive factor for retailers and brands. AI optimization is the new SEO/SEA.
A Medium Reinvents Itself Again and Again
On February 13, World Radio Day is celebrated around the globe – an occasion to look at a medium that has entertained, informed, and accompanied people for over a century
Ulf Schreurs, Christian Gerwens und Enrico Hoffmann
The shareholders of GFU Consumer & Home Electronics GmbH elected the Supervisory Board at their shareholders' meeting
Current survey study by GFU Consumer & Home Electronics GmbH
Consumers in Germany are already frequently using AI-based chatbots today for obtaining information, guidance, and support in a wide range of areas of life
End of the parallel broadcasting of SD and HD TV by public-service broadcasters
November 21 is World Television Day - an occasion to take a look at the role of the TV set in the digitally equipped home
As of November 1, 2025, Carine Chardon has taken over as sole Managing Director
She succeeds Dr. Sara Warneke, who left the company at her own request. With the change at the top, GFU is strategically repositioning itself to further strengthen its role as a source of inspiration and platform for the consumer and home electronics industry.
Innovation and individuality are driving the market forward
In 2025, the portafilter machine market in Germany continues to experience dynamic development. While per capita coffee consumption remains stable at a high level, preparation with portafilter machines is showing significant growth.
Sharing experiences is becoming increasingly popular and, for many, is increasingly becoming the focus of activities
To make this possible, it is crucial to be able to capture moments in high quality, both photographically and videographically – without having to be a camera professional yourself.
More innovation, more new products, more content, more visitors
IFA Berlin will continue to set the pace for the industry in 2025 – with clearly recognizable focuses on Home & Consumer Tech, artificial intelligence in everyday life, robotics, smart home, gaming, communication, and content creation
Robots and artificial intelligence have long been more than mere technology
They not only take on household tasks, but also find a place in our hearts.
SSDs, external hard drives and NAS systems continue to grow
The German market for storage media is undergoing change.
Consumer study reveals strong polarization
Acceptance varies significantly depending on age, income, and gender
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