The GFU pressroom connects you directly with the industry.
Here you’ll find current news, studies, interviews, and background information on Home & Consumer Tech.
What 2025 has in store for the home appliance industry
The economy remains under pressure, and white goods are not immune to this either. GFU in conversation with Dr. Martin Schulte, Senior Partner at the strategy consultancy Oliver Wyman
Home Electronics market for 2024 with a smaller decline
The market for consumer electronics products and electrical household appliances declined by 2.8 percent in 2024, a smaller decrease than in the previous year
AI is revolutionizing industries – but are consumers following?
AI fascinates innovation leaders and market analysts with its potential to transform industries and drive economic growth. increasingly often
Robot vacuum cleaners drive revenue growth
While vacuuming used to be done manually and with a cord, intelligent robots are now doing this work in more and more German households
Insights into the global smartphone and laptop market
An interview with Ines Haaga and Jan Lorbach from GfK
Driving the market forward with innovative features
It continues to drive the market forward with innovative features: A stain on your favorite shirt can be annoying – and it becomes even more frustrating when the care label only allows hand washing
A Year of Recovery and Growth
After a decline of 3 percent in 2023, the Tech & Durables sector returned to a growth trajectory in 2024: +1.0% in USD, driven by a strong final quarter. A look back at a turbulent market year and an outlook for 2025.
Dr. Sara Warneke is leaving GFU
After 14 years in various positions, Dr. Sara Warneke is leaving GFU. The Managing Director wants to pursue new paths, and the Supervisory Board is now looking for a successor.
Your Direct Line to GFU
Whether you are requesting an interview, looking for background information, or conducting research, the GFU press team is here to support you quickly and efficiently.
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