AI: A Double-Edged Sword?
AI is revolutionizing industries – but are consumers following?
AI fascinates innovation leaders and market analysts with its potential to transform industries and drive economic growth. increasingly often
The GFU pressroom connects you directly with the industry.
Here you’ll find current news, studies, interviews, and background information on Home & Consumer Tech.
AI is revolutionizing industries – but are consumers following?
AI fascinates innovation leaders and market analysts with its potential to transform industries and drive economic growth. increasingly often
Robot vacuum cleaners drive revenue growth
While vacuuming used to be done manually and with a cord, intelligent robots are now doing this work in more and more German households
Insights into the global smartphone and laptop market
An interview with Ines Haaga and Jan Lorbach from GfK
Driving the market forward with innovative features
It continues to drive the market forward with innovative features: A stain on your favorite shirt can be annoying – and it becomes even more frustrating when the care label only allows hand washing
A Year of Recovery and Growth
After a decline of 3 percent in 2023, the Tech & Durables sector returned to a growth trajectory in 2024: +1.0% in USD, driven by a strong final quarter. A look back at a turbulent market year and an outlook for 2025.
Dr. Sara Warneke is leaving GFU
After 14 years in various positions, Dr. Sara Warneke is leaving GFU. The Managing Director wants to pursue new paths, and the Supervisory Board is now looking for a successor.
Your Direct Line to GFU
Whether you are requesting an interview, looking for background information, or conducting research, the GFU press team is here to support you quickly and efficiently.
As an accredited media partner, you will receive GFU press releases, studies, and image materials on Home & Consumer Tech directly in your inbox — concise, relevant, and ready to use.
