AI Meets Hardware – Familiarity and Benefits from the Consumer Perspective
Evolving from a promise of the future into an integral part of everyday life
But what about the perception of AI-optimized hardware designed to make everyday life easier?
Industry Insights
Here you will find all GFU publications with a direct market focus: curated and contextualized to provide a clear view of the market.
Evolving from a promise of the future into an integral part of everyday life
But what about the perception of AI-optimized hardware designed to make everyday life easier?
Refurbished Smartphones: An Emerging Force in the Global Market
More and more consumers are asking whether buying a smartphone really always has to mean getting the latest model.
EURO25 momentum and smarter promotional campaigns are driving optimism
After years of uneven development, the TV industry is looking ahead in 2025
From niche to the next big trend
Once dominated by smartwatches and fitness trackers, the significance of wearables now extends far beyond the wrist
Home electronics market nearly stable in the first half of 2025
Growth in the photo segment, in game consoles, IT products, and small electrical appliances
Technical beauty products are trending in 2025
Despite global economic uncertainties, demand for technical beauty and wellness products remains stable
Strong segments support the overall slightly declining electronics market
The Home Electronics Market Index (HEMIX) shows a slightly declining overall result for the first quarter of 2025
Technology Market on the Upswing – Consumption Between Pent-Up Demand and New Awareness
The year 2024 marked a significant turning point for the technology and durable goods (T&D) industry
Consumers are setting the direction
After two years of stagnation, 2024 brought a turnaround: the market for Home & Consumer Tech picked up momentum again worldwide
Health Day
Consumers in Germany are particularly open to digital health and care technologies
The year 2024 marks a turning point for the technology and consumer goods markets
For the first time since 2021, the sector grew again. A key driver of this development was far-reaching changes in China’s economic and trade policy.
Home Electronics market for 2024 with a smaller decline
The market for consumer electronics products and electrical household appliances declined by 2.8 percent in 2024, a smaller decrease than in the previous year
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