HEMIX Home Electronics Market Index Q1-4/2025

The market for consumer electronics products and electrical household appliances developed overall steadily in 2025. After a declining previous year, the home electronics market, with total revenue of 46.9 billion euros, reached the previous year’s level (±0.0 percent).

Overall, this indicates a calming of the market. While individual segments continued to decline – particularly traditional consumer electronics and major domestic appliances – growth impulses in the areas of information technology, video games, and small domestic appliances provided balance.

In many product areas in 2025, rising unit sales were offset by lower average prices. This development was particularly evident in TV sets. Although sales volume rose by 2.1 percent to 4.54 million units, the average price across all devices sold fell by 8.2 percent to 642 euros. Accordingly, the segment recorded a 6.3 percent decline in revenue to 2.9 billion euros. The downward price trend is primarily attributable to two major factors – on the one hand, the pronounced price sensitivity of consumers and, on the other, increasing competition in the large-format display segment.

By contrast, the video game consoles segment developed extremely dynamically. Sales volume rose by 6.6 percent, while average prices increased by 12.3 percent. Overall, revenue in this segment grew by 19.7 percent to 919 million euros. New hardware generations, attractive bundles, and persistently high demand for gaming ecosystems acted as key growth drivers in this segment. Action cams also recorded positive development. Sales volume increased by 18.7 percent, and revenue rose by the same amount to 131 million euros. Impulses came in particular from the outdoor sector as well as from the fields of content creation and social media.

With revenue of 29.5 billion euros, the consumer electronics sector as a whole remained almost at the previous year’s level, recording only a slight decline of 0.1 percent.

The consumer electronics sector recorded a decline of 1.9 percent to 7.8 billion euros. While TV sets increased in volume terms, falling average prices led to revenue losses. Revenue in the home audio segment also declined significantly, with a decrease of 9.0 percent. The reasons for this are increasing market saturation for soundbars and smart audio systems, as well as overall subdued replacement demand. Positive impulses within consumer electronics, however, came in particular from the above-mentioned areas of video game consoles and from the action cams segment.

The privately used telecommunications segment recorded a revenue decline of 2.8 percent to 14.4 billion euros in 2025. Smartphones continued to show a slight downward trend, reaching a 3.0 percent decline in revenue. Although average prices rose moderately by 2.1 percent, unit sales fell by 5.0 percent. Extended usage cycles, technically mature device generations, and overall cautious consumer behavior shaped development in this segment. Core wearables, by contrast, achieved a slight revenue increase of 0.3 percent. Here, rising unit sales of 6.0 percent were offset by moderately declining average prices.

The information technology sector developed extremely dynamically in 2025, recording revenue growth of 8.1 percent to 7.3 billion euros. Desktop PCs grew particularly strongly, with a revenue increase of 33.8 percent, as did notebooks, with growth of 13.5 percent. Overall, the PC segment increased by 9.4 percent. Key impulses came from replacement purchases in the wake of expiring software support cycles, from more powerful and AI-capable device generations, and from continued investment in equipment for home office and/or hybrid working models. External hard drives, with revenue growth of 16.9 percent, and USB sticks, with an increase of 10.5 percent, also developed positively. The growing need for storage due to AI-generated and/or high-resolution content and gaming applications provided support here. Tablet PCs recorded a slight increase in sales volume, but had to accept a revenue decline of 4.2 percent due to falling average prices.

In the electrical household appliances sector, total revenue grew by 0.5 percent to 17.4 billion euros. Small domestic appliances continued to develop positively, with growth of 3.7 percent to 8.0 billion euros. Innovations in the areas of convenience and multifunctionality, as well as stable demand for kitchen and household helpers, contributed to this development. Major domestic appliances recorded a decline of 2.7 percent to 9.4 billion euros. Here, replacement demand remained restrained, as numerous purchases had already been brought forward during the pandemic-related investment years.

NIQ
Andreas Peplinski
Tel. 0911 395–4802
Email:Andreas.Peplinski@nielseniq.com
Website: www.nielseniq.com/