Press Releases
Press Releases: 9. September 2025
IFA 2025 Draws a Successful Conclusion:
More innovation, more new products, more content, more visitors
Berlin, September 9, 2025
After two Media Days and five intensive days of the trade show, IFA Berlin, the world’s largest event for Home & Consumer Tech, is drawing an entirely positive conclusion. With more than 1,900 exhibitors from 49 countries and 220,000 visitors, IFA has once again impressively confirmed its role as the leading global trade show.
International Stage for Innovation
IFA Berlin is once again setting the pace for the industry in 2025 – with clearly identifiable focuses on Home & Consumer Tech, artificial intelligence in everyday life, robotics, smart home, gaming, and content creation. Hundreds of new products and world premieres were presented across more than 190,000 square meters.
A particular highlight was the IFA Innovation Awards: With more than 500 applications, the newly introduced program far exceeded expectations. Numerous brands used IFA for their global product launches, underscoring the importance of the trade show as a stage for market innovations and their introductions.
Content Offensive: More Press, More Keynotes, Greater Reach
The trade show significantly expanded its reach in international media. The number of press conferences increased by 16 percent. At the same time, the conference program grew: With significantly more keynotes and high-caliber speakers, the Innovation Stage and the Dream Stage, among others, were fully booked throughout. The new Friday afternoon keynotes in particular attracted attention and recorded 50 percent more visitors than in 2024 – both nationally and internationally.
IFA also set new standards for the creator community:
With the Creator Hub initiative, more than 1,200 influencers and content creators were drawn to IFA’s content and topics – an increase of more than 50 percent. This also turned IFA into a platform for content creators, live-streaming formats, and digital multipliers.
New and Established Trade Show Formats Continue to Grow
The new IFA Retail Leaders Summit celebrated a successful launch and attracted renowned international top retailers and tech companies – including, for example, software corporation Microsoft with a keynote, which will be more closely involved in the future, as well as the company AMD.
Established and new formats such as the Beauty Hub, Creator Hub, Communication & Connectivity Areas, and Mobility Track also impressed with clear curation, greater experiential value, and interactive offerings.
The spacious Outdoor Gardening & Cooking zones and the RoboCup also attracted thousands of visitors. The IFA Moments, the trade show’s year-round highlight format, continued to evolve and became a “must-see” at this year’s event – on the exhibition grounds and throughout Berlin.
IFA Sommergarten Delighted Young Target Groups
The IFA Sommergarten once again proved to be a crowd-puller – especially for Gen Z, Gen Alpha, and families. This was demonstrated by sold-out events such as the Ikkimel & Friends Open Air concert, with around 10,000 visitors, and the podcast duo from Fest & Flauschig, Jan Böhmermann and Olli Schulz.
International Appeal and Prominent Guests
With a noticeable increase in international media, retailers, distributors, and startups, IFA strengthened its international presence. This year’s guest list was once again high-caliber: In addition to leading politicians such as Dorothee Bär (Federal Minister for Research, Technology and Space), Kai Wegner (Governing Mayor of Berlin), Franziska Giffey (Senator for Economic Affairs), and Robert Habeck (former Vice Chancellor and Federal Minister for Economic Affairs and Climate Action (2021 to 2025)), personalities from sports and the tech scene such as former national football player Bastian Schweinsteiger and tech blogger Sascha Pallenberg also visited the trade show.
Voices on IFA 2025
Leif Lindner CEO of IFA Management GmbH
“In 2025, IFA once again showed how closely technology, retail, and culture are connected today. We are proud that IFA has once again become the meeting place for the international tech world this year and that we are setting new standards for international collaboration. IFA builds bridges and stands for innovation, connectivity, networking, and cosmopolitanism. That is exactly what makes it equally attractive to exhibitors, visitors, and policymakers. The fact that numerous exhibitors have already confirmed their participation for 2026 confirms that the new IFA concept is working.”
Dr. Sara Warneke Managing Director of GFU Consumer & Home Electronics GmbH
IFA 2025 impressively demonstrates the power that innovations can unleash – from technologies that make our everyday lives easier to ideas that shape our future. In recent years, thanks to our strong partnership with Clarion and the enormous commitment of the IFA Management team, IFA has initiated a transformation process that is clearly visible and tangible throughout the exhibition grounds. For the global Consumer & Home Tech industry, IFA is and remains the most important meeting place of the year
Industry representatives, partners, and exhibitors were also enthusiastic about the mix of B2B and B2C offerings, the high level of internationality, and the opportunity to initiate business directly on site: Exhibitor Voices
Outlook for 2026
IFA Berlin can already confirm renewed bookings for 2026, underscoring its position as the world’s leading trade show for Home and Consumer Tech. In addition to industry giants such as LG Electronics, TCL, and Vestel, numerous commitments for renewed participation next September have already been received.
This strong demand once again demonstrates the industry’s confidence in the successful trade show concept and shows that IFA continues to strengthen its positioning as a global meeting place for leading brands, innovators, trendsetters, and outstanding entrepreneurs.
IFA 2026 will take place from September 4 to 8, 2026, at the Berlin Exhibition Grounds.
