The segment of small electrical appliances (Small Domestic Appliances – SDA) is proving to be the most dynamic growth driver of the entire technical consumer goods market in the medium-term market outlook. We expect a continuous upward trajectory that clearly stands out from the mostly subdued development in other segments. For 2026, a solid increase in the revenue volume of small electrical appliances of 3.20% is emerging. In 2027, momentum will increase further, and the market will achieve growth of 3.70%. Over the entire two-year period from 2025 to 2027, the segment is therefore likely to record cumulative growth of an impressive 7.00% and confidently maintain its leading position as the fastest-growing subsegment of the overall TCG market.

This positive development is fueled by a profound shift in consumer needs, with megatrends such as health, personal hygiene, comfort, beauty, and everyday time savings (convenience) taking center stage. Innovative and highly specialized product categories are consistently driving market penetration in households in Germany. Among the most popular products of recent years are air fryers, for example. They enable health-conscious and energy-efficient preparation of simple to more complex dishes and therefore fit well with today’s lifestyle. Technologically advanced vacuuming and mopping robots are also increasingly becoming standard household equipment as part of the effort to reduce everyday tasks (mental load). The personal care and preventive healthcare segment is likewise continuing to record strong volume growth.