Small Domestic Appliances Show Great Dynamics

From a medium-term perspective, the segment of small domestic appliances (SDA) is proving to be the most dynamic growth driver in the entire consumer electronics market. We expect a steady uptick that stands out prominently from the generally subdued performance in other segments. A solid 3.2-percent increase in sales volume for small domestic appliances is projected for 2026. In 2027, momentum will continue to build, and the market will grow by 3.7 percent. Over the entire two-year period from 2025 to 2027, the segment is thus expected to show an impressive cumulative growth of 7.0 percent and to confidently maintain its top position as the fastest-growing segment of the overall TCG market.

This positive trend is fueled by a profound shift in consumer needs, centered on megatrends such as health, personal hygiene, comfort, beauty, and saving time in everyday life (convenience), among others. Innovative and highly specialized product categories are consistently driving market penetration in German households. Among the most popular products in recent years are air fryers. They allow for a healthy as well as energy-efficient preparation of a wide variety of dishes, from basic to more complex ones, making them an ideal part of today’s lifestyle. High-tech vacuums and mopping robots are also becoming an increasingly common sight in households as a way to reduce the mental load of everyday tasks. Similarly, personal care and preventive health care are experiencing sustained strong volume growth.