Founded in 1973 as the Society for the Promotion of Consumer Electronics in Germany, gfu organizes the IFA and operates under the name of gfu Consumer & Home Electronics GmbH. Many leading brands in the consumer electronics and home appliance industries have partnered with gfu. Our goal is to organize trade fairs and provide information about the trends and developments in the industry. To this end, gfu regularly commissions and publishes studies, conducts market research, and publishes press releases.
The success of the IFA, the result of our consistent work towards gfu’s goals, is an excellent basis for the sustainable success of industry and trade. Consistently developing IFA further is and will remain an important task as gfu offers the industries an ideal international platform. gfu will continue to pursue this goal in close cooperation with our long-standing partner, Messe Berlin, using the proven successful formula of the IFA. Additionally, gfu continues to positively contribute to industry developments.