Insights & Trends
in Berlin

Experts discuss current industry topics

gfu Insights & Trends is a discussion and presentation forum where experts from research and scientific organizations as well as industry specialists provide insights into the current hot topics in the industry. Insights & Trends is aimed at decision-makers and managers in the participating industries and sectors (consumer electronics, home appliances, automotive, health care), as well as retailers, broadcasters, media and political representatives.

Please note: The event is held predominantely in German

Program in 2020

Germany in a balance act between rethinking and return to normality

Experiences, chances and hurdles in Corona times for work, school, medicine, and everyday life

The program for gfu Insights & Trends 2020 has been completed. This year’s gfu innovation forum, which will be held exceptionally as part of IFA 2020 Special Edition, will this time be dedicated to the Corona pandemic. Despite the unusual setting, the event will, as usual, offer exciting input on the consumer & home electronics sectors.

IFA, the world’s most important trade fair for consumer electronics and home appliances, is being held this year as IFA 2020 Special Edition due to the developments caused by the Corona pandemic. Due to this new concept, the innovation forum gfu Insights & Trends will also take place exceptionally within the framework of the IFA on Wednesday, September 2, from 2:00 to 4:00 pm at the Berlin Exhibition Grounds.

The discussion and presentation forum gfu Insights & Trends 2020 can be attended as a face-to-face event or streamed live online.

The program* in detail:

  • gfu study 2020:
    Corona effects on the market for consumer electronics and home appliances, digitalization and society.
    Speaker: Kai Hillebrandt, gfu Chairman of the Supervisory Board
  • Home office and home schooling:
    Germany at home – digital working and learning.
    Speaker: Cornelia Schneider-Pungs, Education Specialist Microsoft
  • Corona app:
    Dashboards, chatbots, apps: Opportunities of digital applications in pandemic response.
    Speaker: Patrick Schmich, Head of Epidemiological Data and Survey Centre Robert Koch-Institute
  • Digital health prevention:
    Impulses & future perspectives in a post-Corona world.
    Speaker: Marco Bühler, Managing Partner Beurer GmbH
  • Booming domestic appliances:
    Out of the crisis into the boom: How manufacturers and retailers are strengthening the new home feeling.
    Speaker: Volker Klodwig, Executive Vice President Sales BSH Home Appliances
  • Discussion round:
    With Volker Klodwig, Dirk Wittmer and the Food-Vlogger Sally
  • The retail trade & Corona:
    Corona Best Practice Marketing.
    Speaker: Dirk Wittmer, Managing Director Johann + Wittmer GmbH
  • The event will be moderated by Judith Rakers.

Of course, gfu ensures that distance rules, careful control of the number of participants and other effective measures of public hygiene are guaranteed.

Admission to the event is only possible after prior registration. Registration on site is not possible.

Please note: The event is held predominantely in German.

Please send your participation request to

*Short-term changes to the topics may occur