Overview of figures

As the expert in consumer and home electronics, gfu regularly releases market studies and information. On this page, you’ll find an overview of the latest figures. For further information and more detailed market figures, contact our press contact.

The market in figures

Consumer Electronics in Germany
Sales in Billions of Euros 2020 vs. 2021

Consumer electronics, private IT products and private telecommunications products

2020
30.5
2021
31.2 (+2.5 %)

Percentages indicate change vs. previous year

All Infographics to download

With sales of 31.2 billion Euro, the consumer electronic segment in 2021 shows an increase of 2.5 per cent compared to 2020. In particular, the segment of IT products for private use developed positively, growing by 3.1 per cent to 8.7 billion Euro. Private telecommunications devices grew by 7 per cent to 13.6 billion euros. The consumer electronics segment reached 8.9 billion euros in sales, an decrease of -4.3 per cent.

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Domestic Appliances in Germany
Sales in Billions of Euros 2020 vs. 2021*

Small and large domestic appliances

2020
17.1
2021
17,8 (+4.2 %)

Percentages indicate change vs. previous year

All Infographics to download

The long-term positive trend in the domestic appliance segment continued to accelerate in 2021, with sales of major domestic appliances up by 4.8 per cent for the year as a whole, reaching 10.4 billion euros. The increase in sales of small domestic appliances was 3.4 per cent up to 7.4 billion euros.

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Consumer Electronics in Germany
Sales in Billions of Euros 2020 vs. 2021

Consumer electronics, private IT products and private telecommunications products

2020
30.5
2021
31.2 (+2.5 %)

Percentages indicate change vs. previous year

All Infographics to download

With sales of 31.2 billion Euro, the consumer electronic segment in 2021 shows an increase of 2.5 per cent compared to 2020. In particular, the segment of IT products for private use developed positively, growing by 3.1 per cent to 8.7 billion Euro. Private telecommunications devices grew by 7 per cent to 13.6 billion euros. The consumer electronics segment reached 8.9 billion euros in sales, an decrease of -4.3 per cent.

Download the infographic  

Domestic Appliances in Germany
Sales in Billions of Euros 2020 vs. 2021*

Small and large domestic appliances

2020
17.1
2021
17,8 (+4.2 %)

Percentages indicate change vs. previous year

All Infographics to download

The long-term positive trend in the domestic appliance segment continued to accelerate in 2021, with sales of major domestic appliances up by 4.8 per cent for the year as a whole, reaching 10.4 billion euros. The increase in sales of small domestic appliances was 3.4 per cent up to 7.4 billion euros.

Download the infographic

Selected market figures Germany 2021

3.1 %
4.8 %
3.4 %
3.1 %
4.8 %
3.4 %

Selected market figures global* 2021

8.0 %
6.0 %
12.0 %
8.0 %
6.0 %
12.0 %

*Source: GfK Market Intelligence Retail Tracking. Europe: Western Europe, Central Eastern Europe, Russia, Ukraine, Kazakhstan

Selected market figures Europe* 2021

12.0 %
13.0 %
11.0 %
12.0 %
13.0 %
11.0 %

*Source: GfK Market Intelligence Retail Tracking, global including North America