The market in figures
Consumer Electronics in Germany
Sales in Billions of Euros 2020 vs. 2021
Consumer electronics, private IT products and private telecommunications products
Percentages indicate change vs. previous year
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With sales of 31.2 billion Euro, the consumer electronic segment in 2021 shows an increase of 2.5 per cent compared to 2020. In particular, the segment of IT products for private use developed positively, growing by 3.1 per cent to 8.7 billion Euro. Private telecommunications devices grew by 7 per cent to 13.6 billion euros. The consumer electronics segment reached 8.9 billion euros in sales, an decrease of -4.3 per cent.
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Domestic Appliances in Germany
Sales in Billions of Euros 2020 vs. 2021*
Small and large domestic appliances
Percentages indicate change vs. previous year
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The long-term positive trend in the domestic appliance segment continued to accelerate in 2021, with sales of major domestic appliances up by 4.8 per cent for the year as a whole, reaching 10.4 billion euros. The increase in sales of small domestic appliances was 3.4 per cent up to 7.4 billion euros.
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Consumer Electronics in Germany
Sales in Billions of Euros 2020 vs. 2021
Consumer electronics, private IT products and private telecommunications products
Percentages indicate change vs. previous year
All Infographics to download
With sales of 31.2 billion Euro, the consumer electronic segment in 2021 shows an increase of 2.5 per cent compared to 2020. In particular, the segment of IT products for private use developed positively, growing by 3.1 per cent to 8.7 billion Euro. Private telecommunications devices grew by 7 per cent to 13.6 billion euros. The consumer electronics segment reached 8.9 billion euros in sales, an decrease of -4.3 per cent.
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Domestic Appliances in Germany
Sales in Billions of Euros 2020 vs. 2021*
Small and large domestic appliances
Percentages indicate change vs. previous year
All Infographics to download
The long-term positive trend in the domestic appliance segment continued to accelerate in 2021, with sales of major domestic appliances up by 4.8 per cent for the year as a whole, reaching 10.4 billion euros. The increase in sales of small domestic appliances was 3.4 per cent up to 7.4 billion euros.
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Selected market figures Germany 2021
3.1 %
Private IT Products
approx. 8.7 billion euros
4.8 %
Large Domestic Appliances
approx. 10.4 billion euros
3.4 %
Small Domestic Appliances
approx. 7.4 billion euros
3.1 %
Private IT Products
approx. 8.7 billion euros
4.8 %
Large Domestic Appliances
approx. 10.4 billion euros
3.4 %
Small Domestic Appliances
approx. 7.4 billion euros
Selected market figures global* 2021
8.0 %
Home Electronics Products
approx. 369 bn US$
6.0 %
Consumer Electronics Products
approx. 243 bn US$
12.0 %
Home Appliances
approx. 126 bn US$
8.0 %
Home Electronics Products
approx. 369 bn US$
6.0 %
Consumer Electronics Products
approx. 243 bn US$
12.0 %
Home Appliances
approx. 126 bn US$
*Source: GfK Market Intelligence Retail Tracking. Europe: Western Europe, Central Eastern Europe, Russia, Ukraine, Kazakhstan
Selected market figures Europe* 2021
12.0 %
Home Electronics Products
approx. 1,414 bn US$
13.0 %
Consumer Electronics Products
approx. 1,043 bn US$
11.0 %
Home Appliances
approx. 371 bn US$
12.0 %
Home Electronics Products
approx. 1,414 bn US$
13.0 %
Consumer Electronics Products
approx. 1,043 bn US$
11.0 %
Home Appliances
approx. 371 bn US$
*Source: GfK Market Intelligence Retail Tracking, global including North America