Overview of figures

As the expert in consumer and home electronics, gfu regularly releases market studies and information. On this page, you’ll find an overview of the latest figures. For further information and more detailed market figures, contact our press contact.

The market in figures

Consumer Electronics in Germany
Sales in Billions of Euros 2019 vs. 2020*

Consumer electronics, private IT products and private telecommunications products

2019
27,7
2020
30,5 (+9,9 %)

The COVID-19 pandemic does not allow for a reliable forecast for 2021 Percentages indicate change vs. previous year

All Infographics to download

With sales of just under 30.5 billion euros, the consumer electronic segment in 2020 shows a large increase of 9.9 per cent compared to 2019. In particular, the segment of IT products for private use developed extremely positively, growing by 23.9 per cent to just under 8.5 billion euros. Private telecommunications devices grew by 4.5 per cent to just under 12.7 billion euros. In addition to smartphones, this was primarily due to renewed growth in core wearables (+20.4 per cent in sales). The consumer electronics segment reached 9.3 billion euros in sales, an increase of 6.3 per cent.

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Domestic Appliances in Germany
Sales in Billions of Euros 2019 vs. 2020*

Small and large domestic appliances

2019
14,9
2019
17,1 (+14,7 %)

The COVID-19 pandemic does not allow for a reliable forecast for 2021 Percentages indicate change vs. previous year

All Infographics to download

The long-term positive trend in the domestic appliance segment continued to accelerate in 2020, with sales of large domestic appliances up by 10.4 per cent for the year as a whole, reaching just under 10 billion euros. The increase in sales of small domestic appliances was even stronger at 21.3 per cent and 7.1 billion euros.

Download the infographic

Consumer Electronics in Germany
Sales in Billions of Euros 2019 vs. 2020*

Consumer electronics, private IT products and private telecommunications products

2019
27,7
2020
30,5 (+9,9 %)

The COVID-19 pandemic does not allow for a reliable forecast for 2021 Percentages indicate change vs. previous year

All Infographics to download

With sales of just under 30.5 billion euros, the consumer electronic segment in 2020 shows a large increase of 9.9 per cent compared to 2019. In particular, the segment of IT products for private use developed extremely positively, growing by 23.9 per cent to just under 8.5 billion euros. Private telecommunications devices grew by 4.5 per cent to just under 12.7 billion euros. In addition to smartphones, this was primarily due to renewed growth in core wearables (+20.4 per cent in sales). The consumer electronics segment reached 9.3 billion euros in sales, an increase of 6.3 per cent.

Download the infographic  

Domestic Appliances in Germany
Sales in Billions of Euros 2019 vs. 2020*

Small and large domestic appliances

2019
14,9
2019
17,1 (+14,7 %)

The COVID-19 pandemic does not allow for a reliable forecast for 2021 Percentages indicate change vs. previous year

All Infographics to download

The long-term positive trend in the domestic appliance segment continued to accelerate in 2020, with sales of large domestic appliances up by 10.4 per cent for the year as a whole, reaching just under 10 billion euros. The increase in sales of small domestic appliances was even stronger at 21.3 per cent and 7.1 billion euros.

Download the infographic

Selected market figures Germany 2020

23,9 %
10,4 %
21,3 %
23,9 %
10,4 %
21,3 %

Selected market figures Europe 2020

9,6 %
7,7 %
10,9 %
9,6 %
7,7 %
10,9 %

Selected market figures global 2020

3,0 %
1,4 %
8,3 %
3,0 %
1,4 %
8,3 %