Current Market Figures – Infographics

You’ll find current infographics with detailed information and market data for press use on this page.

Soundbars

Direct-to-consumer (DTC) evolution 2024

DTC vs. Total Retail for Technical Consumer Goods
Retailer views on direct-to-consumer sales

Value Centricity and growth drivers in the Consumer Goods Industry

Value as growth driver for the industry

Promotions drive growth

Thirty Percent of overall sales value for 2022 was from just six sales events like

The rise and boom of robotics  

Innovation journey of robot vacuum cleaners

Brand trust – from a marketing tool to a powerful sales instrument

A remedy for uncertainty: trust and security!

The pandemic has upped the stakes for innovation

Global deceleration

Global deceleration continued throughout 2022

Smartphone Sales 2022 in Germany

Consumer & Home Electronics after COVID

CD – Music streaming

From CD to Music Streaming
Subscriptions Worldwide

Smart Home

Controlling consumer electronics via app
Comparing current and possible future use
Controlling light & energy via app
Comparing current and possible future use
Controlling security via app
Comparing current and possible future use
Controlling home appliances via app
Comparing current and possible future use

Global Market Home Electronics Products 2020

Global Market Home Electronics 2020
Regional Split

Washing Machines

Sales Growth: Washing Machines 2020
Comparison Germany & Great Britain

Barbecues are a hit in summer

Non-barbecue fans are in the minority
Comparison Germany & Great Britain
Preferred barbecue styles
Comparison Germany & Great Britain

Homeoffice

Technical Restrictions
for home office employees in Germany and Great Britain.
Need to catch up on digitalisiation
from the perspective of professionals in Germany / Great Britain

HEMIX Q1-4/2019

Home Electronics in Germany
Sales in billion Euro, 2018 vs. 2019
2018
42.4
2019
42.6 (+0.6%)

The current corona pandemic is currently
causing no reliable forecast for 2020.
% = change since the previous year

Domestic appliances in Germany
Sales in billion Euro, 2018 vs. 2019
2018
14.2
2019
14.9 (+4.7%)

The current corona pandemic is currently
causing no reliable forecast for 2020.
% = change since the previous year

Consumer electronics in Germany
Sales in billion Euro, 2018 vs. 2019
2018
28.2
2019
27.7 (-1.5%)

The current corona pandemic is currently
causing no reliable forecast for 2020.
% = change since the previous year

Consumer electronics in Germany
Share of total sales, 2018 vs. 2019
2018
6.55
2019
6.82 (+4.1%)

The current corona pandemic is currently
causing no reliable forecast for 2020.
Billion Euro
% = change since the previous year

TV-Sets in Germany
Private consumer sales, 2018 vs. 2019
2018
6.79
2019
6.48 (-4.7%)

The current corona pandemic is currently
causing no reliable forecast for 2020.
Sales in millions of units
% = change since the previous year

Ultra HD televisions in Germany
Private consumer sales, 2018 vs. 2019
2018
3.62
2019
4.35 (+20.2%)

The current corona pandemic is currently
causing no reliable forecast for 2020.
Sales in millions of units
% = change since the previous year

Smartphones in Germany
Private consumer sales, 2018 vs. 2019
2018
23.03
2019
22.07 (-4.2 %)

The current corona pandemic is currently
causing no reliable forecast for 2020.
Sales in millions of units
% = change since the previous year

Additional infographics

2019

Strong performance of high-quality televisions
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Reasons driving television sales in 2019
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Level of knowledge of technical terms
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Sales of digital products will reach
1.052 trillion US dollars (+1%)
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Consumer electronics in Germany
Sales in billions of euros, 2017 – 2019
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Consumer electronics in Germany
Share of total sales, 2017 – 2019
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Home electronics in Germany
Sales in billions of euros, 2017 – 2019
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Electrical appliances in Germany
Share of total sales, 2017 – 2019
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Ultra HD televisions in Germany
Private consumer sales, 2017 – 2019
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Televisions in Germany
Private consumer sales, 2017 – 2019
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Smartphones in Germany
Private consumer sales, 2017 – 2019
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2018

Positive consumer confidence
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Great willingness to spend
on high-quality TVs
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Sales of digital products reach
1.014 trillion US dollars in 2018
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Smartphones in Germany
Private consumer sales, 2016 – 2018
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UHD televisions in Germany
Private consumer sales, 2016 – 2018
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Flat-screen televisions in Germany
Private consumer sales, 2016 – 2018
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Consumer electronics in Germany
Share of total sales, 2016 – 2018
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Consumer electronics in Germany
Sales in billions of euros, 2016 – 2018
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Home electronics in Germany
Sales in billions of euros, 2016 – 2018
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2017

Christmas sales in Germany, 2017
Expected sales of consumer electronics: 9 billion euros
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Measures to increase the penetration of electric cars
Results from the 2017 gfu study
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Autonomous cars
Results from the 2017 gfu study
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DVB-T2 HD
conversion preparedness
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Level of knowledge of
CE and TV technical terms
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Consumer electronics in Germany
Sales in billions of euros, 2015 – 2017
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Consumer electronics in Germany
Share of total sales in billions of euros, 2015 – 2017
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Flat-screen TVs in Germany / private consumer sales
Sales volume and turnover, 2015 – 2017
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UHD televisions in Germany / private consumer sales
Sales volume and turnover, 2015 – 2017
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Smartphones in Germany / private consumer sales
Sales in billions of euros, 2015 – 2017
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