Team
In dialogue with everyone
who helps shape the future.
The GFU team is wherever our industry speaks and works: at the office in Frankfurt, in Berlin during IFA, at industry events throughout Germany, and internationally at trade fairs, conferences, and in daily digital exchange. With industry, retail, the press, politics, and academia. These are the people who bring the work of GFU to life every day.
Management
Carine Chardon
Carine Chardon has led GFU since November October 2025. As a trained lawyer specializing in media law, her professional biography brings together what defines GFU as an organization: industry, media, and politics.
After joining the Kirch Group in 2001 and holding positions at EM.TV and Premiere, she shaped association work for many years at the German Electro and Digital Industry Association ZVEI e.V., most recently as Managing Director of the Consumer Electronics, Large and Small Electrical Household Appliances trade associations and Head of the Consumer division. Until the end of 2025, she was also responsible for the management of Deutsche TV-Plattform e.V., which connects around 50 companies and stakeholders in the audiovisual media industry.
Head of Public Relations & Analytics
Marie-Charlotte von Heyking
Marie-Charlotte von Heyking has been responsible for GFU’s press and media relations since 2025. She brings more than ten years of experience in public relations, preceded by leadership positions in the consumer goods industry and in healthcare communications. At GFU, she leads the dialogue with the trade press, multipliers, and media, while also advancing GFU’s studies and analysis work.
Head of Content & Partnerships
Christian Keul
Christian Keul curates GFU’s key content topics and maintains its strategic partnerships. With more than sixteen years of experience in communications, publishing, and digital marketing, he brings a perspective that goes beyond the individual product: to the social and political contexts in which Consumer & Home Electronics stands today. Whether it is about contextualizing AI topics, developing new formats, or networking with other organizations, he seeks dialogue wherever content can have an impact.
Yesterday and today
The line that endures.
From color television to streaming, from the Walkman to the smartphone, from the toaster to the side-by-side refrigerator, from the home computer to AI: the world of Consumer & Home Electronics has reinvented itself several times over the past fifty years. GFU has changed along with it – with the same passion for the industry, the same flexibility, the same values. It is the line that connects people, industry, and stakeholders. In Frankfurt, in Berlin, worldwide.
