GFU shareholders

Miele

Terassenbereich mit einer hochwertigen Outdoorküche mit Miele Hausgeräten

Miele & Cie. KG

Forever Better. Since 1899.

Since 1899, Miele has followed its brand promise “Forever Better” with regard to quality, innovative strength, and timeless elegance. The globally positioned premium home appliance company delights customers with pioneering solutions for the connected home. With durable and energy-saving appliances, Miele supports its customers in making their everyday lives as sustainable as possible.

The company has been owned by the two founding families, Miele and Zinkann, for 127 years. In the 2025 financial year, Miele generated revenue of 5.16 billion euros with around 23,000 employees. The global network comprises 19 production sites as well as 49 service and sales companies (as of March 2026). The headquarters are located in Gütersloh, North Rhine-Westphalia.

Philosophy

The brand promise FOREVER BETTER continues to shape the company philosophy to this day: the highest quality, durable products, technical innovation, and responsible action.

Miele makes premium tangible – through innovative products, reliable service, and an exceptional brand experience.

The vision: to inspire people who want the best. In short: Miele stands for premium with attitude – responsible, innovative, and forever better.

Product range
  • Large appliances
  • Small appliances Home Care
Contact

Miele & Cie. KG
Carl-Miele-Str. 29
33332 Gütersloh
info@miele.de

Website:
miele.de

Portrait von Christian Gerwens von Miele

Christian Gerwens Managing Director, Miele Sales Company Germany

»Quality, durability, and innovative strength are core values of Miele – and at the same time our standard for modern home appliances. Today, home appliances do far more than make everyday life easier: they stand for comfort, sustainability, and a premium experience in one’s own home. For us, gfu is an important partner in making these developments visible, jointly advancing industry topics, and strengthening the dialogue between manufacturers, retailers, media, and consumers.«