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26. February 2020

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Founded in 1973 as the Society for the Promotion of Consumer Electronics in Germany, gfu is the brand owner of IFA, and operates under the name gfu – Consumer & Home Electronics GmbH. Many leading brands in the consumer electronics and home appliance industries are partners. gfu’s goal is to provide information about the trends and innovations in these industries as well as organizing trade shows.

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Out of home focus triggers demand for tech products

The tech and durables sectors continue to recover.

This trend is especially apparent in the SDA categories like hair care and consumer electronic categories like digital camera and headphone product categories, which have outperformed the market as a whole.

IFA: Rebranding for its 100th birthday

More than just a logo for the future When the world’s largest trade fair for consumer electronics and home appliances celebrates its 100th birthday in September, the familiar IFA initials will be presented in a new design. But the anniversary is more than just a visual makeover. Over the past six months, IFA Management GmbH, […]

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