{"id":3909,"date":"2026-06-30T10:41:09","date_gmt":"2026-06-30T08:41:09","guid":{"rendered":"https:\/\/gfu.de\/?p=3909"},"modified":"2026-06-30T07:47:00","modified_gmt":"2026-06-30T07:47:00","slug":"health-tech-study","status":"publish","type":"post","link":"https:\/\/gfu.de\/en\/health-tech-study\/","title":{"rendered":"Health Tech Study"},"content":{"rendered":"\n
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Munich \/ Frankfurt am Main, 30\/06\/2026<\/em>\u00a0 A study by the global management consultancy Oliver Wyman, a Marsh company, and the industry organization GFU Consumer & Home Electronics shows that health technologies have become part of consumers\u2019 everyday lives and will continue to gain importance in the coming years. According to the survey \u201cHealth Tech in Bloom? From Wellbeing to Longevity,\u201d 90 percent of respondents worldwide own at least one device that supports personal health. More than one in four respondents even has five or more health-tech devices. Wearables are the most widespread, led by smartwatches. Smart scales, fitness trackers, and blood pressure monitors are also very popular. In China, such health technology is used most frequently: seven out of ten people (70 percent) own five or more devices. In Germany, this is the case for one third (33 percent). For the study, around 4,000 people in six countries were surveyed \u2013 in addition to Germany and China, also in Brazil, India, South Korea, and the USA. In Germany, around 1,000 people took part in the representative survey.<\/p>\n

In Germany and Brazil, an above-average number of people said they were stressed (72 percent). The perceived stress level is significantly lower in China (55 percent) and the USA (56 percent). The vast majority in China (95 percent) and India (91 percent) plan to purchase a new health-tech device within a year. In Germany (58 percent) and the USA (55 percent), the figure is still slightly more than half. In addition, three quarters of respondents worldwide plan to replace at least one device within the next twelve months.<\/p>\n<\/div>\n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n\n

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Between June 2025 and May 2026, spending on personal health goals per person in the countries examined averaged 400 euros per year. One quarter of spending is attributable to health-tech devices; in addition, apps, gym subscriptions, dietary supplements, and spa treatments are also highly popular \u2013 medical operations and treatments were not included in the survey. Spending patterns in the health-tech sector point to a stable and growing market. This shows that the segment represents an important building block in an already existing and growing ecosystem and should not be regarded as a short-term trend.<\/p>\n

In terms of per capita spending, Germany ranks second at 390 euros, closely followed by the USA (360 euros) and Brazil (330 euros), but significantly behind China (600 euros). Respondents in China and India in particular (55 and 54 percent, respectively) supplement a device purchase with a subscription, for example for personal health tips or comprehensive data analysis, thereby leading the subscription trend. Germany is in the middle of the field here (24 percent). Around half of consumers in the key international markets (49 percent) said they wanted to increase their spending on personal health. India is proving to be a growth market in this respect, at 73 percent.<\/p>\n<\/div>\n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n\n

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When asked about their motivation for using health tech, more than half (55 percent) of respondents worldwide say they want to keep an eye on their health, feel good and healthy, and lead a long and healthy life, reflecting the current longevity trend. Looking at the individual countries, clear differences can be observed. The longevity aspect is particularly pronounced in the USA and China \u2013 the second most important goal after optimizing one\u2019s own performance. In Germany and South Korea, respondents are primarily concerned with feeling good and healthy. In India, by contrast, the main concern is protecting oneself from environmental influences, while in Brazil and China the focus is particularly on maintaining one\u2019s own health.<\/p>\n<\/div>\n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n\n

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\n Carine Chardon<\/strong>\n Managing Director of GFU Consumer & Home Electronics<\/span>\n <\/p>\n\n

\u00bbHealth tech is an integral part of people\u2019s everyday lives worldwide. In the coming years, the importance of these devices will continue to grow. Consumers are increasingly open to additional offerings from providers and are planning higher investments in the future. At the same time, the user-friendliness of devices and applications is becoming ever more important and thus a purchasing criterion. A particular challenge arises for those who use several different health tech devices in parallel.\u00ab<\/p><\/blockquote>\n\n <\/div>\n <\/article>\n <\/div>\n\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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\n Martin Schulte<\/strong>\n Partner and Global Head of Consumer Durables at Oliver Wyman<\/span>\n <\/p>\n\n

\u00bbManufacturers of health-tech products play an important role in reducing the high global stress levels identified in the study. Complementary subscription models can help further increase the already rising willingness to pay and retain customers through personalized analyses and recommendations. Fundamentally, the industry needs to bear in mind that the individual reasons for purchasing devices differ from country to country. Targeted communication is therefore also crucial for market success.\u00ab<\/p><\/blockquote>\n\n <\/div>\n <\/article>\n <\/div>\n\n \n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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About the study<\/p>\n \n \n

For the study \u201cHealth Tech in Bloom? From Wellbeing to Longevity,\u201d around 4,000 people in Germany, Brazil, China, India, South Korea, and the USA were surveyed in May 2026. The number of participants in Germany was 1,000. Oliver Wyman cooperated with GFU Consumer & Home Electronics, the brand owner and organizer of IFA \u2013 one of the world\u2019s leading trade fairs for home and consumer tech \u2013 for the survey.<\/p>\n<\/div>\n <\/div>\n\n

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About Oliver Wyman:<\/strong> Oliver Wyman is a Marsh company (NYSE: MRSH), a global leader in risk, reinsurance and capital, people, and investment management and strategy consulting services. With clients in 130 countries, annual revenue of over US$27 billion, and more than 95,000 colleagues, Marsh brings together diverse perspectives and supports clients in achieving their goals. For more information, visit us at oliverwyman.de or follow us on LinkedIn and X.<\/p>\n<\/div>\n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n\n

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Editor\u2019s note: For better readability, we use the generic masculine. This decision is not directed against inclusion: all personal designations naturally apply to all genders and identities. At GFU, what matters is what someone contributes to the industry \u2013 not the form in which we refer to him or her.<\/p>\n<\/div>\n <\/div>\n\n \n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Wearables, apps, subscriptions: A new international study by Oliver Wyman and GFU shows how consumers in Germany, China, India, and three other markets are investing in their health \u2013 and why health tech is not a short-term trend, but a stable growth market.<\/p>\n","protected":false},"author":3,"featured_media":2897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,10,13,21],"tags":[],"class_list":["post-3909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","category-pressemitteilungen","category-studien-analysen","category-studies-analyses"],"acf":[],"_links":{"self":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/posts\/3909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/comments?post=3909"}],"version-history":[{"count":8,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/posts\/3909\/revisions"}],"predecessor-version":[{"id":3968,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/posts\/3909\/revisions\/3968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/media\/2897"}],"wp:attachment":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/media?parent=3909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/categories?post=3909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/tags?post=3909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}