{"id":4440,"date":"2026-08-13T12:08:03","date_gmt":"2026-08-13T10:08:03","guid":{"rendered":"https:\/\/gfu.de\/?page_id=4440"},"modified":"2026-10-29T11:00:45","modified_gmt":"2026-10-29T10:00:45","slug":"tcg","status":"publish","type":"page","link":"https:\/\/gfu.de\/en\/insights-trends-forecast-2026\/tcg\/","title":{"rendered":"TCG"},"content":{"rendered":"\n
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Overall market for technical consumer goods<\/p>\n \n

Overall TCG market<\/h2>\n

Moving forward in waves<\/h3>\n

The German market for technical consumer goods (TCG) is facing moderate stabilization in 2026 and 2027. After a phase of stagnation, during which market volume barely moved in 2025, a nominal revenue increase of 3.20% in total to around 96 billion euros is emerging for the period 2026 and 2027. However, this momentum is divided into two phases: While 2026 in particular will be dampened by a complex interplay of macroeconomic challenges and is expected to see only subdued growth of 1.00%, market growth is set to return in 2027 at 2.10%. Accordingly, the TCG sector in Germany will stabilize at a low level by the end of 2027. This modest upward trend is the result of a balancing act between profound geopolitical risks on the one hand and selective demand impulses on the other, which are increasingly complementing traditional, rational consumer behavior.<\/p>\n<\/div>\n <\/div>\n\n

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Forecast of revenue performance
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96<\/span>Mrd. \u20ac<\/span><\/div><\/div>
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<\/svg>+3.20%<\/span><\/div>

Forecast
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Interactive Market Development<\/p>\n \n

Development and Forecast: Retail Revenue by Segment<\/h2>\n <\/div>\n\n \n <\/div>\n<\/section>\n\n\n\n
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Revenue in EUR billions<\/p>\n

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