{"id":4434,"date":"2026-08-13T11:45:38","date_gmt":"2026-08-13T09:45:38","guid":{"rendered":"https:\/\/gfu.de\/?page_id=4434"},"modified":"2026-08-31T16:34:32","modified_gmt":"2026-08-31T14:34:32","slug":"mda","status":"publish","type":"page","link":"https:\/\/gfu.de\/en\/insights-trends-forecast-2026\/mda\/","title":{"rendered":"MDA"},"content":{"rendered":"\n<section  class=\"block block--content-hero block--bg-beige block--pad-lg\" style=\"--ch-image-overflow: 150px\" data-line=\"polyline\" data-line-threshold=\"0.25\">\n\n            <svg\n            class=\"block__line-svg\"\n            viewBox=\"0 0 100 100\"\n            preserveAspectRatio=\"none\"\n            aria-hidden=\"true\"\n            focusable=\"false\"\n            data-polyline-config=\"{}\"\n        >\n            <polyline\n                class=\"block__line-path\"\n                points=\"0,0 100,0\"\n            \/>\n        <\/svg>\n    \n    <div class=\"container content-hero__inner\">\n\n        <div class=\"content-hero__content\">\n                            <p class=\"content-hero__eyebrow\">Market for Major Domestic Appliances<\/p>\n            \n            <h2 class=\"content-hero__heading\">Major Domestic Appliances<\/h2>\n                            <div class=\"content-hero__body\"><h3>Durable and Reliable in Everyday Life<\/h3>\n<p>Major Domestic Appliances are indispensable in the household and a reliable pillar of the entire TCG market. Thanks to replacement demand, the segment is expected to grow through to the end of 2027.<\/p>\n<\/div>\n                    <\/div>\n\n        <div class=\"content-hero__media\">\n                            <figure class=\"content-hero__image-wrap\">\n                    <div class=\"gfu-prognose gfu-prognose--wachstum content-hero__image\" style=\"--pk-bg: #7600FF; --pk-text: #F5E90A; --pk-bg2: #F5E90A; --pk-text2: #717100; aspect-ratio: 1184 \/ 1080\" data-wert=\"0\" data-dezimal=\"0\" data-wachstum=\"2.6\" data-wachstum2=\"0\" data-idle=\"1\" role=\"img\" aria-label=\"Forecast of \r Revenue Growth*: +2.60%.  * Period: from the end of 2025 to the end of 2027\"><p class=\"pk-hl\">Forecast of <br \/>\r\nRevenue Growth*<\/p><div class=\"pk-big\"><span class=\"pk-pct pk-pct--big\" data-count=\"wachstum\">+2.60%<\/span><\/div><div class=\"pk-ill\" style=\"left:3.7cqw;top:25cqw;width:37.3cqw;--pk-delay:0.3s\"><svg aria-hidden=\"true\" focusable=\"false\" 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d=\"M0,13.442H12.837v23L35.48,3.815H23.533V-17.223Z\" transform=\"translate(0 17.223)\" fill=\"#0e388d\"\/><\/g>\n    <\/g>\n  <\/g>\n<\/svg>\n<\/div><p class=\"pk-foot\">* Period: from the end of 2025 to the end of 2027<\/p><\/div>                <\/figure>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block block--section block--section-bg-color block--pad-lg block--section--width-full block--bg-white\">\n\n    \n    \n    \n    \n    <div class=\"block--section__content\">\n        <div class=\"acf-innerblocks-container\">\n\n<section  class=\"block block--text block--bg-white block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n                            <p class=\"text__eyebrow\">Interactive Market Development<\/p>\n            \n            <h2 class=\"text__heading\">Development &amp; Forecast: Retail Revenue Growth in %<\/h2>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block block--chart block--bg-white block--pad-normal\" data-chart=\"{&quot;x&quot;:[&quot;2017&quot;,&quot;2018&quot;,&quot;2019&quot;,&quot;2020&quot;,&quot;2021&quot;,&quot;2022&quot;,&quot;2023&quot;,&quot;2024&quot;,&quot;2025&quot;,&quot;2026&quot;,&quot;2027&quot;],&quot;series&quot;:[{&quot;name&quot;:&quot;Technical Consumer Goods (TCG)&quot;,&quot;color&quot;:&quot;#002398&quot;,&quot;fg&quot;:&quot;#FFFFFF&quot;,&quot;active&quot;:false,&quot;values&quot;:[41.819,42.381,42.625,47.55,48.998,49.436,47.267,46.897,46.898,47.376,48.388]},{&quot;name&quot;:&quot;Consumer Electronics&quot;,&quot;color&quot;:&quot;#18CCDB&quot;,&quot;fg&quot;:&quot;#002398&quot;,&quot;active&quot;:false,&quot;values&quot;:[27.613,28.155,27.732,30.467,31.199,31.824,30.277,29.518,29.499,29.638,30.187]},{&quot;name&quot;:&quot;Telecommunication&quot;,&quot;color&quot;:&quot;#717100&quot;,&quot;fg&quot;:&quot;#FFFFFF&quot;,&quot;active&quot;:false,&quot;values&quot;:[10.945,12.305,12.137,12.688,13.58,15.793,15.446,14.833,14.414,14.583,14.958]},{&quot;name&quot;:&quot;Major Domestic Appliances&quot;,&quot;color&quot;:&quot;#DC0037&quot;,&quot;fg&quot;:&quot;#FFFFFF&quot;,&quot;active&quot;:true,&quot;values&quot;:[8.886,8.739,9.018,9.958,10.434,10.497,9.755,9.705,9.445,9.531,9.693]},{&quot;name&quot;:&quot;Small Domestic Appliances&quot;,&quot;color&quot;:&quot;#7600FF&quot;,&quot;fg&quot;:&quot;#FFFFFF&quot;,&quot;active&quot;:false,&quot;values&quot;:[5.32,5.487,5.875,7.125,7.365,7.115,7.235,7.674,7.954,8.207,8.508]},{&quot;name&quot;:&quot;Entertainment Electronics&quot;,&quot;color&quot;:&quot;#A19F9B&quot;,&quot;fg&quot;:&quot;#002398&quot;,&quot;active&quot;:false,&quot;values&quot;:[9.956,9.297,8.773,9.328,8.908,8.287,8.241,7.951,7.804,7.834,7.637]},{&quot;name&quot;:&quot;IT&quot;,&quot;color&quot;:&quot;#000000&quot;,&quot;fg&quot;:&quot;#FFFFFF&quot;,&quot;active&quot;:false,&quot;values&quot;:[6.712,6.553,6.822,8.451,8.71,7.744,6.59,6.734,7.281,7.222,7.449]}],&quot;yLabel&quot;:&quot;Revenue in EUR billions&quot;,&quot;forecastIndex&quot;:9,&quot;height&quot;:480,&quot;area&quot;:false,&quot;xLabelsBetween&quot;:true}\">\n    <div class=\"container block__inner\">\n\n        \n        <figure class=\"chart\" style=\"--chart-height: 480px;\">\n            <div class=\"chart__layout\">\n                <div class=\"chart__main\">\n                                            <p class=\"chart__y-label\">Revenue in EUR billions<\/p>\n                                        <div class=\"chart__plot\" role=\"img\" aria-label=\"Interaktives Diagramm\"><\/div>\n                    <div class=\"chart__tooltip\" aria-hidden=\"true\"><\/div>\n                <\/div>\n\n                                    <ul class=\"chart__legend\">\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill is-off\"\n                                        data-series=\"0\"\n                                        aria-pressed=\"false\"\n                                        style=\"--pill-bg: #002398; --pill-fg: #FFFFFF;\">\n                                    <span class=\"chart__pill-label\">Technical Consumer Goods (TCG)<\/span>\n                                <\/button>\n                            <\/li>\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill is-off\"\n                                        data-series=\"1\"\n                                        aria-pressed=\"false\"\n                                        style=\"--pill-bg: #18CCDB; --pill-fg: #002398;\">\n                                    <span class=\"chart__pill-label\">Consumer Electronics<\/span>\n                                <\/button>\n                            <\/li>\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill is-off\"\n                                        data-series=\"2\"\n                                        aria-pressed=\"false\"\n                                        style=\"--pill-bg: #717100; --pill-fg: #FFFFFF;\">\n                                    <span class=\"chart__pill-label\">Telecommunication<\/span>\n                                <\/button>\n                            <\/li>\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill\"\n                                        data-series=\"3\"\n                                        aria-pressed=\"true\"\n                                        style=\"--pill-bg: #DC0037; --pill-fg: #FFFFFF;\">\n                                    <span class=\"chart__pill-label\">Major Domestic Appliances<\/span>\n                                <\/button>\n                            <\/li>\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill is-off\"\n                                        data-series=\"4\"\n                                        aria-pressed=\"false\"\n                                        style=\"--pill-bg: #7600FF; --pill-fg: #FFFFFF;\">\n                                    <span class=\"chart__pill-label\">Small Domestic Appliances<\/span>\n                                <\/button>\n                            <\/li>\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill is-off\"\n                                        data-series=\"5\"\n                                        aria-pressed=\"false\"\n                                        style=\"--pill-bg: #A19F9B; --pill-fg: #002398;\">\n                                    <span class=\"chart__pill-label\">Entertainment Electronics<\/span>\n                                <\/button>\n                            <\/li>\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill is-off\"\n                                        data-series=\"6\"\n                                        aria-pressed=\"false\"\n                                        style=\"--pill-bg: #000000; --pill-fg: #FFFFFF;\">\n                                    <span class=\"chart__pill-label\">IT<\/span>\n                                <\/button>\n                            <\/li>\n                                            <\/ul>\n                            <\/div>\n\n            \n            <table class=\"chart__table\">\n                <caption>Interaktives Diagramm<\/caption>\n                <thead>\n                    <tr>\n                        <th scope=\"col\">Revenue in EUR billions<\/th>\n                                                    <th scope=\"col\">Technical Consumer Goods (TCG)<\/th>\n                                                    <th scope=\"col\">Consumer Electronics<\/th>\n                                                    <th scope=\"col\">Telecommunication<\/th>\n                                                    <th scope=\"col\">Major Domestic Appliances<\/th>\n                                                    <th scope=\"col\">Small Domestic Appliances<\/th>\n                                                    <th scope=\"col\">Entertainment Electronics<\/th>\n                                                    <th scope=\"col\">IT<\/th>\n                                            <\/tr>\n                <\/thead>\n                <tbody>\n                                            <tr>\n                            <th scope=\"row\">2017<\/th>\n                                                            <td>41,82<\/td>\n                                                            <td>27,61<\/td>\n                                                            <td>10,95<\/td>\n                                                            <td>8,89<\/td>\n                                                            <td>5,32<\/td>\n                                                            <td>9,96<\/td>\n                                                            <td>6,71<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2018<\/th>\n                                                            <td>42,38<\/td>\n                                                            <td>28,16<\/td>\n                                                            <td>12,31<\/td>\n                                                            <td>8,74<\/td>\n                                                            <td>5,49<\/td>\n                                                            <td>9,3<\/td>\n                                                            <td>6,55<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2019<\/th>\n                                                            <td>42,63<\/td>\n                                                            <td>27,73<\/td>\n                                                            <td>12,14<\/td>\n                                                            <td>9,02<\/td>\n                                                            <td>5,88<\/td>\n                                                            <td>8,77<\/td>\n                                                            <td>6,82<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2020<\/th>\n                                                            <td>47,55<\/td>\n                                                            <td>30,47<\/td>\n                                                            <td>12,69<\/td>\n                                                            <td>9,96<\/td>\n                                                            <td>7,13<\/td>\n                                                            <td>9,33<\/td>\n                                                            <td>8,45<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2021<\/th>\n                                                            <td>49<\/td>\n                                                            <td>31,2<\/td>\n                                                            <td>13,58<\/td>\n                                                            <td>10,43<\/td>\n                                                            <td>7,37<\/td>\n                                                            <td>8,91<\/td>\n                                                            <td>8,71<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2022<\/th>\n                                                            <td>49,44<\/td>\n                                                            <td>31,82<\/td>\n                                                            <td>15,79<\/td>\n                                                            <td>10,5<\/td>\n                                                            <td>7,12<\/td>\n                                                            <td>8,29<\/td>\n                                                            <td>7,74<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2023<\/th>\n                                                            <td>47,27<\/td>\n                                                            <td>30,28<\/td>\n                                                            <td>15,45<\/td>\n                                                            <td>9,76<\/td>\n                                                            <td>7,24<\/td>\n                                                            <td>8,24<\/td>\n                                                            <td>6,59<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2024<\/th>\n                                                            <td>46,9<\/td>\n                                                            <td>29,52<\/td>\n                                                            <td>14,83<\/td>\n                                                            <td>9,71<\/td>\n                                                            <td>7,67<\/td>\n                                                            <td>7,95<\/td>\n                                                            <td>6,73<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2025<\/th>\n                                                            <td>46,9<\/td>\n                                                            <td>29,5<\/td>\n                                                            <td>14,41<\/td>\n                                                            <td>9,45<\/td>\n                                                            <td>7,95<\/td>\n                                                            <td>7,8<\/td>\n                                                            <td>7,28<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2026<\/th>\n                                                            <td>47,38<\/td>\n                                                            <td>29,64<\/td>\n                                                            <td>14,58<\/td>\n                                                            <td>9,53<\/td>\n                                                            <td>8,21<\/td>\n                                                            <td>7,83<\/td>\n                                                            <td>7,22<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2027<\/th>\n                                                            <td>48,39<\/td>\n                                                            <td>30,19<\/td>\n                                                            <td>14,96<\/td>\n                                                            <td>9,69<\/td>\n                                                            <td>8,51<\/td>\n                                                            <td>7,64<\/td>\n                                                            <td>7,45<\/td>\n                                                    <\/tr>\n                                    <\/tbody>\n            <\/table>\n        <\/figure>\n    <\/div>\n<\/section>\n\n\n\n<div  class=\"block block--divider block--divider--width-100 block--divider--align-center block--divider--pad-normal block--bg-white\" style=\"--divider-color: var(--color-anthrazit); --divider-thickness: 1px; background-color: var(--color-white)\" role=\"separator\" aria-orientation=\"horizontal\">\n    <div class=\"container block--divider__inner\">\n        <div class=\"block--divider__line\" aria-hidden=\"true\"><\/div>\n    <\/div>\n<\/div>\n\n\n\n<section  class=\"block block--text block--bg-white block--pad-normal block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            \n                            <div class=\"text__body\" style=\"font-size: var(--text-sm)\"><p>Source: GFU Insights &#038; Trends Forecast<\/p>\n<\/div>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n<\/div>\n    <\/div>\n\n<\/section>\n\n\n\n<section  class=\"block block--section block--section-bg-color block--pad-normal block--section--width-full block--bg-violett\">\n\n    \n    \n    \n    \n    <div class=\"block--section__content\">\n        <div class=\"acf-innerblocks-container\">\n\n<section  class=\"block block--media-text block--bg-transparent block--pad-normal block--media-text--layout-single block--media-text--media-right block--media-text--fit-contain block--media-text--ratio-3-2 block--media-text--text-white\">\n    <div class=\"container block__inner\">\n\n                    <div class=\"media-text__media media-text__media--single\">\n\n                                                            <div class=\"media-text__media-cell\">\n                            <figure class=\"media-text__media-item\">\n                                <img class=\"media-text__image\"\n                                     src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/08\/infografik-mda_haushalt-grossgeraete.svg\"\n                                     alt=\"Infografik mit K\u00fchlschrank und Energieeffizienzlabel\"\n                                                                                                               loading=\"lazy\"\n                                     decoding=\"async\">\n                                                            <\/figure>\n                                                    <\/div>\n\n                    \n                \n            <\/div>\n        \n                    <div class=\"media-text__content\">\n                                    <p class=\"media-text__eyebrow\">The Major Domestic Appliances market in detail<\/p>\n                \n                <h2 class=\"media-text__heading\">The Analysis in Detail<\/h2>\n                                    <div class=\"media-text__body\"><p>The key points at a glance: Jump directly to the topic that interests you.<\/p>\n<p><span style=\"color: #ffffff\"><a style=\"color: #ffffff\" href=\"#EverydayLife\"><strong>Durable and Reliable in Everyday Life<\/strong><\/a><\/span><\/p>\n<p><span style=\"color: #ffffff\"><a style=\"color: #ffffff\" href=\"#Helpers\"><strong>Indispensable Everyday Helpers<\/strong><\/a><\/span><\/p>\n<p><span style=\"color: #ffffff\"><a style=\"color: #ffffff\" href=\"#Stimuli\"><strong>MMDA Market: Stimuli for 2027 and Beyond<\/strong><\/a><\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n<\/div>\n    <\/div>\n\n<\/section>\n\n\n\n<div  class=\"block block--spacer block--spacer-50 block--bg-white block--spacer-preview\" style=\"height: 50px; background-color: var(--color-white)\" aria-hidden=\"true\">\n            <span class=\"block--spacer__label\">\n            Spacer \u00b7 50 px        <\/span>\n    <\/div>\n\n\n\n<section  class=\"block block--text block--bg-white block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\" id=\"EverydayLife\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\">Durable and Reliable in Everyday Life<\/h2>\n                            <div class=\"text__body\"><p>The major domestic appliances (MDA) segment has always been a strong pillar of the consumer electronics market. While other sectors are experiencing ups and downs, the major-appliance sector is characterized by a generally stable development. Following the peak of the COVID-19 pandemic (2020 through mid-2022), which triggered numerous purchases made ahead of schedule, growth in MDA sales has recently slowed down. Nonetheless, the 2025 result was already significantly higher than that of 2019, the last pre-pandemic year, indicating a steady long-term growth trend. A moderate growth of 0.9 percent is expected for 2026, though the market is expected to stabilize, particularly in the second half of the year. For 2027, we expect a slight market upturn of 1.7 percent. Over the entire two-year period from 2025 to 2027, major domestic appliances will thus show a stable nominal sales growth of 2.6%.<\/p>\n<\/div>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<div  class=\"block block--spacer block--spacer-50 block--bg-white block--spacer-preview\" style=\"height: 50px; background-color: var(--color-white)\" aria-hidden=\"true\">\n            <span class=\"block--spacer__label\">\n            Spacer \u00b7 50 px        <\/span>\n    <\/div>\n\n\n\n<section  class=\"block block--text block--bg-white block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\" id=\"Helpers\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\">Indispensable Everyday Helpers<\/h2>\n                            <div class=\"text__body\"><p>This two-year trend is largely driven by the need for replacement purchases in households. Unlike pure lifestyle products, major appliances such as washing machines, refrigerators, and ovens are indispensable everyday helpers. If any such a device breaks down, consumers generally prioritize its replacement \u2014 even in times of economic hardship. An increasing awareness of resource and energy efficiency, as well as growing interest in connected devices, are also impacting sales in a positive way. Given the persistently high prices for water and electricity in Germany, consumers have strong incentives to invest in appliances rated for maximum efficiency, as higher upfront costs are quickly offset by lower utility expenses over the appliances\u2019 lifespan. This also meets a social demand for more sustainable living. At the same time, innovative technologies such as automatic detergent dispensers, resource-efficient heat-pump dryers, and connected fridge-freezer combos \u2013 which actively reduce food waste \u2013 further enhance the appeal of the MDA segment.<\/p>\n<\/div>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<div  class=\"block block--spacer block--spacer-50 block--bg-white block--spacer-preview\" style=\"height: 50px; background-color: var(--color-white)\" aria-hidden=\"true\">\n            <span class=\"block--spacer__label\">\n            Spacer \u00b7 50 px        <\/span>\n    <\/div>\n\n\n\n<section  class=\"block block--text block--bg-white block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\" id=\"Stimuli\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\">MDA Market: Stimuli for 2027 and Beyond<\/h2>\n                            <div class=\"text__body\"><p>At the same time, the MDA market faces challenges that are just as significant as those facing the rest of the consumer-goods sector: intense competitive pressure, particularly from the East Asia; rising production and raw-material costs; and a noticeable price sensitivity among consumers, coupled with longer-lasting devices that stretch replacement cycles. Moreover, the market for built-in kitchens \u2013 a traditional forte of high-end manufacturers \u2013 is currently falling short of expectations, due to the ongoing lull in the German construction industry. It is not until 2027 that an economic recovery is expected, along with the completion of construction projects in the making. The resulting resumption of postponed home-improvement projects will once again provide a significant boost to the MDA sector and built-in kitchens in particular. Thanks to the successful synthesis of technological progress, environmental benefits, and indispensable everyday use, major domestic appliances as a whole will secure a stable and future-oriented foothold in the market for consumer electronics through the end of 2027.<\/p>\n<\/div>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<div  class=\"block block--spacer block--spacer-50 block--bg-white block--spacer-preview\" style=\"height: 50px; background-color: var(--color-white)\" aria-hidden=\"true\">\n            <span class=\"block--spacer__label\">\n            Spacer \u00b7 50 px        <\/span>\n    <\/div>\n\n\n\n<section  class=\"block block--section block--section-bg-image block--pad-none block--section--width-full\">\n\n            <div class=\"block--section__bg\" aria-hidden=\"true\">\n            <img\n                class=\"block--section__bg-image\"\n                src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/08\/hintergrund-forecast.svg\"\n                alt=\"\"\n                loading=\"lazy\"\n                decoding=\"async\"\n            >\n        <\/div>\n    \n    \n    \n    \n    <div class=\"block--section__content\">\n        <div class=\"acf-innerblocks-container\">\n\n<section  class=\"block block--trendnav block--bg-transparent block--pad-lg block--trendnav--cols-6 block--trendnav--text-white\">\n    \n    <div class=\"container block__inner trendnav__inner\">\n\n                    <header class=\"trendnav__header\">\n                <p class=\"trendnav__eyebrow\">More from the Insights &amp; Trends Forecast<\/p>                <h2 class=\"trendnav__heading\">Discover More Market Movements &amp; Trends<\/h2>            <\/header>\n        \n        <ul class=\"trendnav__grid\">\n                            <li class=\"trendnav__item\">\n                    <a class=\"trendnav__card trendnav__card--color-electric-blue\"\n 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data-name=\"Pfad 7177\" d=\"M115.825,168.905a53.082,53.082,0,1,1,53.083-53.082,53.142,53.142,0,0,1-53.083,53.082m0-104.666a51.584,51.584,0,1,0,51.584,51.584,51.643,51.643,0,0,0-51.584-51.584\" transform=\"translate(-37.931 -37.93)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7178\" data-name=\"Pfad 7178\" d=\"M103.181,164.533a61.352,61.352,0,1,1,43.383-17.969,60.949,60.949,0,0,1-43.383,17.969m0-121.207A59.854,59.854,0,1,0,145.5,60.857a59.464,59.464,0,0,0-42.324-17.531\" transform=\"translate(-25.287 -25.286)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7179\" data-name=\"Pfad 7179\" d=\"M90.538,160.16A69.623,69.623,0,0,1,41.307,41.306a69.623,69.623,0,0,1,98.462,98.463A69.168,69.168,0,0,1,90.538,160.16m0-137.749A68.125,68.125,0,1,0,138.71,42.365,67.679,67.679,0,0,0,90.538,22.411\" transform=\"translate(-12.644 -12.643)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n    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stroke-width=\"1\"\/>\n      <path id=\"Pfad_7183\" data-name=\"Pfad 7183\" d=\"M153.756,182.027a28.272,28.272,0,1,1,19.99-8.281,28.081,28.081,0,0,1-19.99,8.281m0-55.043a26.772,26.772,0,1,0,18.931,7.841,26.6,26.6,0,0,0-18.931-7.841\" transform=\"translate(-75.862 -75.862)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n    <\/g>\n  <\/g>\n<\/svg>\n                            <\/span>\n                                                <span class=\"trendnav__label\">Technical Consumer Goods (TCG)<\/span>\n                    <\/a>\n                <\/li>\n                            <li class=\"trendnav__item\">\n                    <a class=\"trendnav__card trendnav__card--color-electric-blue\"\n                                                    href=\"https:\/\/gfu.de\/en\/insights-trends-forecast-2026\/ce\/\"                        >\n                                                    <span class=\"trendnav__pattern\" aria-hidden=\"true\">\n                     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d=\"M93.232,161.264H0V159.57H93.232c24.129,0,43.76-20.51,43.76-45.72C136.992,87.355,116.361,65.8,91,65.8c-25.14,0-45.771,21.364-45.989,47.623a37.3,37.3,0,0,0,4.139,17.384q.374.723.775,1.426l-1.471.84q-.417-.733-.809-1.487a38.992,38.992,0,0,1-4.328-18.177c.225-27.186,21.616-49.3,47.683-49.3,26.293,0,47.684,22.314,47.684,49.742,0,26.144-20.391,47.414-45.454,47.414\" transform=\"translate(0 -36.053)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7156\" data-name=\"Pfad 7156\" d=\"M93.232,158.6H0V156.9H93.232a51.208,51.208,0,0,0,20.211-4.128,52.8,52.8,0,0,0,17.472-12.132,55.777,55.777,0,0,0,15.428-38.811A57.977,57.977,0,0,0,129.41,60.5a53.925,53.925,0,0,0-76.65-.166,57.969,57.969,0,0,0-17.1,40.99,62.346,62.346,0,0,0,2.477,17.977l.221.74-1.621.494q-.114-.377-.226-.758a64.028,64.028,0,0,1-2.545-18.467,59.651,59.651,0,0,1,17.6-42.179,55.62,55.62,0,0,1,79.041.171,59.661,59.661,0,0,1,17.429,42.526,57.466,57.466,0,0,1-15.9,39.983,54.467,54.467,0,0,1-18.03,12.518A52.887,52.887,0,0,1,93.232,158.6\" transform=\"translate(0 -24.035)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7157\" data-name=\"Pfad 7157\" d=\"M93.232,155.931H0v-1.694H93.232a60.494,60.494,0,0,0,23.882-4.88,62.1,62.1,0,0,0,20.555-14.264,65.083,65.083,0,0,0,18.026-45.28,67.265,67.265,0,0,0-19.672-47.94,63.276,63.276,0,0,0-89.847-.193A67.26,67.26,0,0,0,26.311,89.234,72.228,72.228,0,0,0,28.444,107.3l.179.7-1.639.428-.184-.72a73.905,73.905,0,0,1-2.183-18.5A68.942,68.942,0,0,1,44.982,40.479a64.971,64.971,0,0,1,92.238.2,68.95,68.95,0,0,1,20.169,49.138,66.771,66.771,0,0,1-18.5,46.452,63.772,63.772,0,0,1-21.112,14.649,62.169,62.169,0,0,1-24.547,5.016\" transform=\"translate(0 -12.018)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7158\" data-name=\"Pfad 7158\" d=\"M93.232,153.266H0v-1.694H93.232a69.789,69.789,0,0,0,27.553-5.631,71.4,71.4,0,0,0,23.636-16.395A74.4,74.4,0,0,0,165.046,77.8a76.552,76.552,0,0,0-22.411-54.552A72.626,72.626,0,0,0,39.59,23.024,76.557,76.557,0,0,0,16.96,77.139a82.1,82.1,0,0,0,1.869,18.137l.147.663-1.652.375-.151-.678a83.78,83.78,0,0,1-1.907-18.512A78.235,78.235,0,0,1,38.4,21.821a74.321,74.321,0,0,1,105.436.226A78.238,78.238,0,0,1,166.74,77.8a76.086,76.086,0,0,1-21.1,52.921A73.08,73.08,0,0,1,121.451,147.5a71.469,71.469,0,0,1-28.219,5.767\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7159\" data-name=\"Pfad 7159\" d=\"M93.232,163.93H0v-1.694H93.232a32.6,32.6,0,0,0,12.868-2.627,34.205,34.205,0,0,0,11.309-7.868,37.163,37.163,0,0,0,10.231-25.873,39.4,39.4,0,0,0-11.455-28.1,35.226,35.226,0,0,0-50.256-.111A39.38,39.38,0,0,0,54.365,125.52a42.667,42.667,0,0,0,3.6,17.6q.174.395.354.786l-1.539.708c-.124-.269-.247-.54-.366-.813a44.346,44.346,0,0,1-3.739-18.3A41.06,41.06,0,0,1,64.737,96.451a36.921,36.921,0,0,1,52.646.116,41.078,41.078,0,0,1,11.951,29.3,38.85,38.85,0,0,1-10.7,27.046,35.885,35.885,0,0,1-11.867,8.253,34.271,34.271,0,0,1-13.533,2.764\" transform=\"translate(0 -48.071)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7160\" data-name=\"Pfad 7160\" d=\"M93.232,166.6H0V164.9H93.232a23.31,23.31,0,0,0,9.2-1.877,24.9,24.9,0,0,0,8.227-5.737,27.854,27.854,0,0,0,7.633-19.4,30.108,30.108,0,0,0-8.716-21.49,25.875,25.875,0,0,0-37.058-.084,30.088,30.088,0,0,0-8.8,21.3,33.28,33.28,0,0,0,4.595,17.177q.437.741.9,1.453l-1.416.93q-.49-.746-.948-1.523A34.975,34.975,0,0,1,62.022,137.6a31.772,31.772,0,0,1,9.3-22.493,27.571,27.571,0,0,1,39.449.088,31.8,31.8,0,0,1,9.212,22.689,29.54,29.54,0,0,1-8.1,20.577,26.58,26.58,0,0,1-8.786,6.122,24.979,24.979,0,0,1-9.862,2.013\" transform=\"translate(0 -60.087)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7161\" data-name=\"Pfad 7161\" d=\"M93.233,169.262H0v-1.694H78.525q-.226-.234-.446-.473a25.283,25.283,0,0,1-6.706-17.4,22.479,22.479,0,0,1,6.534-15.93,18.224,18.224,0,0,1,26.251.061,22.505,22.505,0,0,1,6.474,16.076,20.238,20.238,0,0,1-5.505,14.108,17.3,17.3,0,0,1-5.7,3.99,15.686,15.686,0,0,1-6.191,1.262m-12.27-1.694h12.27a14,14,0,0,0,5.526-1.126,15.626,15.626,0,0,0,5.145-3.6,18.551,18.551,0,0,0,5.034-12.936,20.822,20.822,0,0,0-5.978-14.878,16.53,16.53,0,0,0-23.86-.056,20.8,20.8,0,0,0-6.033,14.742,23.6,23.6,0,0,0,6.258,16.237c.519.563,1.068,1.108,1.638,1.621\" transform=\"translate(0 -72.105)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n    <\/g>\n  <\/g>\n<\/svg>\n                            <\/span>\n                                                <span class=\"trendnav__label\">Consumer  Electronics<\/span>\n                    <\/a>\n                <\/li>\n                            <li class=\"trendnav__item\">\n                    <a class=\"trendnav__card trendnav__card--color-electric-blue\"\n                                                    href=\"https:\/\/gfu.de\/en\/insights-trends-forecast-2026\/home-entertainment\/\"                        >\n                                                    <span class=\"trendnav__pattern\" aria-hidden=\"true\">\n                                <svg class=\"trendnav__pattern-svg\" aria-hidden=\"true\" focusable=\"false\" preserveAspectRatio=\"xMidYMid meet\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"155.788\" height=\"155.788\" viewBox=\"0 0 155.788 155.788\">\n  <defs>\n    <clipPath id=\"clip-path-kreise\">\n      <rect id=\"Rechteck_993\" data-name=\"Rechteck 993\" width=\"155.788\" height=\"155.788\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n    <\/clipPath>\n  <\/defs>\n  <g id=\"Gruppe_677\" data-name=\"Gruppe 677\" opacity=\"0.414\">\n    <g id=\"Gruppe_676\" data-name=\"Gruppe 676\" 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