{"id":4434,"date":"2026-08-13T11:45:38","date_gmt":"2026-08-13T09:45:38","guid":{"rendered":"https:\/\/gfu.de\/?page_id=4434"},"modified":"2026-10-29T10:56:23","modified_gmt":"2026-10-29T09:56:23","slug":"mda","status":"publish","type":"page","link":"https:\/\/gfu.de\/en\/insights-trends-forecast-2026\/mda\/","title":{"rendered":"MDA"},"content":{"rendered":"\n<section  class=\"block block--content-hero block--bg-beige block--pad-lg\" style=\"--ch-image-overflow: 150px\" data-line=\"polyline\" data-line-threshold=\"0.25\">\n\n            <svg\n            class=\"block__line-svg\"\n            viewBox=\"0 0 100 100\"\n            preserveAspectRatio=\"none\"\n            aria-hidden=\"true\"\n            focusable=\"false\"\n            data-polyline-config=\"{}\"\n        >\n            <polyline\n                class=\"block__line-path\"\n                points=\"0,0 100,0\"\n            \/>\n        <\/svg>\n    \n    <div class=\"container content-hero__inner\">\n\n        <div class=\"content-hero__content\">\n                            <p class=\"content-hero__eyebrow\">Market for Large Electrical Household Appliances<\/p>\n            \n            <h2 class=\"content-hero__heading\">Large Household Appliances<\/h2>\n                            <div class=\"content-hero__body\"><h3>Steady and reliable throughout everyday life<\/h3>\n<p class=\"p1\">Large electrical appliances are indispensable in the household and a reliable pillar of the overall TCG market. Thanks to replacement demand, they are developing positively through the end of 2027.<\/p>\n<\/div>\n                    <\/div>\n\n        <div class=\"content-hero__media\">\n                            <figure class=\"content-hero__image-wrap\">\n                    <div class=\"gfu-prognose gfu-prognose--wachstum content-hero__image\" style=\"--pk-bg: #7600FF; --pk-text: #F5E90A; --pk-bg2: #F5E90A; --pk-text2: #717100; aspect-ratio: 1184 \/ 1080\" data-wert=\"0\" data-dezimal=\"0\" data-wachstum=\"2.6\" data-wachstum2=\"0\" data-idle=\"1\" role=\"img\" aria-label=\"Forecast of  Revenue Growth*: +2.60%.  * Period: from the end of 2025 to the end of 2027\"><p class=\"pk-hl\">Forecast of <br \/>\nRevenue Growth*<\/p><div class=\"pk-big\"><span class=\"pk-pct pk-pct--big\" data-count=\"wachstum\">+2.60%<\/span><\/div><div class=\"pk-ill\" style=\"left:3.7cqw;top:25cqw;width:37.3cqw;--pk-delay:0.3s\"><svg aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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data-name=\"04-mda-power\" transform=\"translate(0 67.197)\">\n    <g id=\"pk1ch-3-Gruppe_872\" data-name=\"Gruppe 872\" transform=\"translate(0 -67.197)\" clip-path=\"url(#pk1ch-3-clip-path)\">\n      <g id=\"pk1ch-3-Gruppe_866\" data-name=\"Gruppe 866\" transform=\"translate(1.781 1.781)\">\n        <path id=\"pk1ch-3-Pfad_7505\" data-name=\"Pfad 7505\" d=\"M25.443,50.886A58.04,58.04,0,0,0,83.483-7.155,58.041,58.041,0,0,0,25.443-65.2,58.041,58.041,0,0,0-32.6-7.155,58.04,58.04,0,0,0,25.443,50.886\" transform=\"translate(32.598 65.197)\" fill=\"#fff\"\/>\n      <\/g>\n      <g id=\"pk1ch-3-Gruppe_867\" data-name=\"Gruppe 867\" transform=\"translate(1.781 1.781)\">\n        <path id=\"pk1ch-3-Pfad_7506\" data-name=\"Pfad 7506\" d=\"M25.443,50.886A58.04,58.04,0,0,0,83.483-7.155,58.041,58.041,0,0,0,25.443-65.2,58.041,58.041,0,0,0-32.6-7.155,58.04,58.04,0,0,0,25.443,50.886Z\" transform=\"translate(32.598 65.197)\" fill=\"#f1e622\" stroke=\"#2b2e34\" stroke-width=\"2\"\/>\n      <\/g>\n     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70.559)\">\n        <path id=\"pk1ch-3-Pfad_7509\" data-name=\"Pfad 7509\" d=\"M.309,4.294a.689.689,0,0,1-.274-.057.7.7,0,0,1-.376-.924L3.172-5.071a.689.689,0,0,1,.4-.383.707.707,0,0,1,.552.018L12.358-1.59a.706.706,0,0,1,.342.938.706.706,0,0,1-.938.34L4.187-3.848.959,3.861a.709.709,0,0,1-.65.433\" transform=\"translate(0.396 5.502)\" fill=\"#010407\"\/>\n      <\/g>\n      <g id=\"pk1ch-3-Gruppe_871\" data-name=\"Gruppe 871\" transform=\"translate(89.347 37.536)\">\n        <path id=\"pk1ch-3-Pfad_7510\" data-name=\"Pfad 7510\" d=\"M3.988,4.358A.66.66,0,0,1,3.717,4.3L-4.674.806a.7.7,0,0,1-.381-.921.7.7,0,0,1,.921-.379L3.58,2.718,6.486-5.12a.693.693,0,0,1,.906-.415.7.7,0,0,1,.415.906L4.648,3.9a.714.714,0,0,1-.661.459\" transform=\"translate(5.109 5.584)\" fill=\"#010407\"\/>\n      <\/g>\n    <\/g>\n    <g id=\"pk1ch-3-Gruppe_873\" data-name=\"Gruppe 873\" transform=\"translate(42.081 -34.208)\">\n      <g class=\"pk-sparkle\"><path id=\"pk1ch-3-Pfad_7512\" data-name=\"Pfad 7512\" d=\"M0,13.442H12.837v23L35.48,3.815H23.533V-17.223Z\" transform=\"translate(0 17.223)\" fill=\"#0e388d\"\/><\/g>\n    <\/g>\n  <\/g>\n<\/svg>\n<\/div><p class=\"pk-foot\">* Period: from the end of 2025 to the end of 2027<\/p><\/div>                <\/figure>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block block--section block--section-bg-color block--pad-lg block--section--width-full block--bg-white\">\n\n    \n    \n    \n    \n    <div class=\"block--section__content\">\n        <div class=\"acf-innerblocks-container\">\n\n<section  class=\"block block--text block--bg-white block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n                            <p class=\"text__eyebrow\">Interactive Market Development<\/p>\n            \n            <h2 class=\"text__heading\">Development of retail sales in percent<\/h2>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block block--chart block--bg-white block--pad-normal\" data-chart=\"{&quot;x&quot;:[&quot;2017&quot;,&quot;2018&quot;,&quot;2019&quot;,&quot;2020&quot;,&quot;2021&quot;,&quot;2022&quot;,&quot;2023&quot;,&quot;2024&quot;,&quot;2025&quot;,&quot;2026&quot;,&quot;2027&quot;],&quot;series&quot;:[{&quot;name&quot;:&quot;TCG-Gesamtmarkt&quot;,&quot;color&quot;:&quot;#002398&quot;,&quot;fg&quot;:&quot;#FFFFFF&quot;,&quot;active&quot;:false,&quot;values&quot;:[41.819,42.381,42.625,47.55,48.998,49.436,47.267,46.897,46.898,47.376,48.388]},{&quot;name&quot;:&quot;CE-Gesamtmarkt&quot;,&quot;color&quot;:&quot;#18CCDB&quot;,&quot;fg&quot;:&quot;#002398&quot;,&quot;active&quot;:false,&quot;values&quot;:[27.613,28.155,27.732,30.467,31.199,31.824,30.277,29.518,29.499,29.638,30.187]},{&quot;name&quot;:&quot;Telekommunikation&quot;,&quot;color&quot;:&quot;#717100&quot;,&quot;fg&quot;:&quot;#FFFFFF&quot;,&quot;active&quot;:false,&quot;values&quot;:[10.945,12.305,12.137,12.688,13.58,15.793,15.446,14.833,14.414,14.583,14.958]},{&quot;name&quot;:&quot;MDA Gro\\u00dfger\\u00e4te&quot;,&quot;color&quot;:&quot;#DC0037&quot;,&quot;fg&quot;:&quot;#FFFFFF&quot;,&quot;active&quot;:true,&quot;values&quot;:[8.886,8.739,9.018,9.958,10.434,10.497,9.755,9.705,9.445,9.531,9.693]},{&quot;name&quot;:&quot;SDA Kleinger\\u00e4te&quot;,&quot;color&quot;:&quot;#002398&quot;,&quot;fg&quot;:&quot;#FFFFFF&quot;,&quot;active&quot;:false,&quot;values&quot;:[5.32,5.487,5.875,7.125,7.365,7.115,7.235,7.674,7.954,8.207,8.508]},{&quot;name&quot;:&quot;Unterhaltungselektronik&quot;,&quot;color&quot;:&quot;#A19F9B&quot;,&quot;fg&quot;:&quot;#002398&quot;,&quot;active&quot;:false,&quot;values&quot;:[9.956,9.297,8.773,9.328,8.908,8.287,8.241,7.951,7.804,7.834,7.637]},{&quot;name&quot;:&quot;IT&quot;,&quot;color&quot;:&quot;#000000&quot;,&quot;fg&quot;:&quot;#FFFFFF&quot;,&quot;active&quot;:false,&quot;values&quot;:[6.712,6.553,6.822,8.451,8.71,7.744,6.59,6.734,7.281,7.222,7.449]}],&quot;yLabel&quot;:&quot;Revenue in EUR billions&quot;,&quot;forecastIndex&quot;:9,&quot;height&quot;:480,&quot;area&quot;:false,&quot;xLabelsBetween&quot;:true}\">\n    <div class=\"container block__inner\">\n\n        \n        <figure class=\"chart\" style=\"--chart-height: 480px;\">\n            <div class=\"chart__layout\">\n                <div class=\"chart__main\">\n                                            <p class=\"chart__y-label\">Revenue in EUR billions<\/p>\n                                        <div class=\"chart__plot\" role=\"img\" aria-label=\"Interaktives Diagramm\"><\/div>\n                    <div class=\"chart__tooltip\" aria-hidden=\"true\"><\/div>\n                <\/div>\n\n                                    <ul class=\"chart__legend\">\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill is-off\"\n                                        data-series=\"0\"\n                                        aria-pressed=\"false\"\n                                        style=\"--pill-bg: #002398; --pill-fg: #FFFFFF;\">\n                                    <span class=\"chart__pill-label\">TCG-Gesamtmarkt<\/span>\n                                <\/button>\n                            <\/li>\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill is-off\"\n                                        data-series=\"1\"\n                                        aria-pressed=\"false\"\n                                        style=\"--pill-bg: #18CCDB; --pill-fg: #002398;\">\n                                    <span class=\"chart__pill-label\">CE-Gesamtmarkt<\/span>\n                                <\/button>\n                            <\/li>\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill is-off\"\n                                        data-series=\"2\"\n                                        aria-pressed=\"false\"\n                                        style=\"--pill-bg: #717100; --pill-fg: #FFFFFF;\">\n                                    <span class=\"chart__pill-label\">Telekommunikation<\/span>\n                                <\/button>\n                            <\/li>\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill\"\n                                        data-series=\"3\"\n                                        aria-pressed=\"true\"\n                                        style=\"--pill-bg: #DC0037; --pill-fg: #FFFFFF;\">\n                                    <span class=\"chart__pill-label\">MDA Gro\u00dfger\u00e4te<\/span>\n                                <\/button>\n                            <\/li>\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill is-off\"\n                                        data-series=\"4\"\n                                        aria-pressed=\"false\"\n                                        style=\"--pill-bg: #002398; --pill-fg: #FFFFFF;\">\n                                    <span class=\"chart__pill-label\">SDA Kleinger\u00e4te<\/span>\n                                <\/button>\n                            <\/li>\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill is-off\"\n                                        data-series=\"5\"\n                                        aria-pressed=\"false\"\n                                        style=\"--pill-bg: #A19F9B; --pill-fg: #002398;\">\n                                    <span class=\"chart__pill-label\">Unterhaltungselektronik<\/span>\n                                <\/button>\n                            <\/li>\n                                                    <li class=\"chart__legend-item\">\n                                <button type=\"button\"\n                                        class=\"chart__pill is-off\"\n                                        data-series=\"6\"\n                                        aria-pressed=\"false\"\n                                        style=\"--pill-bg: #000000; --pill-fg: #FFFFFF;\">\n                                    <span class=\"chart__pill-label\">IT<\/span>\n                                <\/button>\n                            <\/li>\n                                            <\/ul>\n                            <\/div>\n\n            \n            <table class=\"chart__table\">\n                <caption>Interaktives Diagramm<\/caption>\n                <thead>\n                    <tr>\n                        <th scope=\"col\">Revenue in EUR billions<\/th>\n                                                    <th scope=\"col\">TCG-Gesamtmarkt<\/th>\n                                                    <th scope=\"col\">CE-Gesamtmarkt<\/th>\n                                                    <th scope=\"col\">Telekommunikation<\/th>\n                                                    <th scope=\"col\">MDA Gro\u00dfger\u00e4te<\/th>\n                                                    <th scope=\"col\">SDA Kleinger\u00e4te<\/th>\n                                                    <th scope=\"col\">Unterhaltungselektronik<\/th>\n                                                    <th scope=\"col\">IT<\/th>\n                                            <\/tr>\n                <\/thead>\n                <tbody>\n                                            <tr>\n                            <th scope=\"row\">2017<\/th>\n                                                            <td>41,82<\/td>\n                                                            <td>27,61<\/td>\n                                                            <td>10,95<\/td>\n                                                            <td>8,89<\/td>\n                                                            <td>5,32<\/td>\n                                                            <td>9,96<\/td>\n                                                            <td>6,71<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2018<\/th>\n                                                            <td>42,38<\/td>\n                                                            <td>28,16<\/td>\n                                                            <td>12,31<\/td>\n                                                            <td>8,74<\/td>\n                                                            <td>5,49<\/td>\n                                                            <td>9,3<\/td>\n                                                            <td>6,55<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2019<\/th>\n                                                            <td>42,63<\/td>\n                                                            <td>27,73<\/td>\n                                                            <td>12,14<\/td>\n                                                            <td>9,02<\/td>\n                                                            <td>5,88<\/td>\n                                                            <td>8,77<\/td>\n                                                            <td>6,82<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2020<\/th>\n                                                            <td>47,55<\/td>\n                                                            <td>30,47<\/td>\n                                                            <td>12,69<\/td>\n                                                            <td>9,96<\/td>\n                                                            <td>7,13<\/td>\n                                                            <td>9,33<\/td>\n                                                            <td>8,45<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2021<\/th>\n                                                            <td>49<\/td>\n                                                            <td>31,2<\/td>\n                                                            <td>13,58<\/td>\n                                                            <td>10,43<\/td>\n                                                            <td>7,37<\/td>\n                                                            <td>8,91<\/td>\n                                                            <td>8,71<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2022<\/th>\n                                                            <td>49,44<\/td>\n                                                            <td>31,82<\/td>\n                                                            <td>15,79<\/td>\n                                                            <td>10,5<\/td>\n                                                            <td>7,12<\/td>\n                                                            <td>8,29<\/td>\n                                                            <td>7,74<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2023<\/th>\n                                                            <td>47,27<\/td>\n                                                            <td>30,28<\/td>\n                                                            <td>15,45<\/td>\n                                                            <td>9,76<\/td>\n                                                            <td>7,24<\/td>\n                                                            <td>8,24<\/td>\n                                                            <td>6,59<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2024<\/th>\n                                                            <td>46,9<\/td>\n                                                            <td>29,52<\/td>\n                                                            <td>14,83<\/td>\n                                                            <td>9,71<\/td>\n                                                            <td>7,67<\/td>\n                                                            <td>7,95<\/td>\n                                                            <td>6,73<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2025<\/th>\n                                                            <td>46,9<\/td>\n                                                            <td>29,5<\/td>\n                                                            <td>14,41<\/td>\n                                                            <td>9,45<\/td>\n                                                            <td>7,95<\/td>\n                                                            <td>7,8<\/td>\n                                                            <td>7,28<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2026<\/th>\n                                                            <td>47,38<\/td>\n                                                            <td>29,64<\/td>\n                                                            <td>14,58<\/td>\n                                                            <td>9,53<\/td>\n                                                            <td>8,21<\/td>\n                                                            <td>7,83<\/td>\n                                                            <td>7,22<\/td>\n                                                    <\/tr>\n                                            <tr>\n                            <th scope=\"row\">2027<\/th>\n                                                            <td>48,39<\/td>\n                                                            <td>30,19<\/td>\n                                                            <td>14,96<\/td>\n                                                            <td>9,69<\/td>\n                                                            <td>8,51<\/td>\n                                                            <td>7,64<\/td>\n                                                            <td>7,45<\/td>\n                                                    <\/tr>\n                                    <\/tbody>\n            <\/table>\n        <\/figure>\n    <\/div>\n<\/section>\n\n\n\n<div  class=\"block block--divider block--divider--width-100 block--divider--align-center block--divider--pad-normal block--bg-white\" style=\"--divider-color: var(--color-anthrazit); --divider-thickness: 1px; background-color: var(--color-white)\" role=\"separator\" aria-orientation=\"horizontal\">\n    <div class=\"container block--divider__inner\">\n        <div class=\"block--divider__line\" aria-hidden=\"true\"><\/div>\n    <\/div>\n<\/div>\n\n\n\n<section  class=\"block block--text block--bg-white block--pad-normal block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            \n                            <div class=\"text__body\" style=\"font-size: var(--text-sm)\"><p>Source: GFU Insights &#038; Trends Forecast<\/p>\n<\/div>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n<\/div>\n    <\/div>\n\n<\/section>\n\n\n\n<section  class=\"block block--section block--section-bg-color block--pad-normal block--section--width-full block--bg-violett\">\n\n    \n    \n    \n    \n    <div class=\"block--section__content\">\n        <div class=\"acf-innerblocks-container\">\n\n<section  class=\"block block--media-text block--bg-transparent block--pad-normal block--media-text--layout-single block--media-text--media-right block--media-text--fit-contain block--media-text--ratio-3-2 block--media-text--text-white\">\n    <div class=\"container block__inner\">\n\n                    <div class=\"media-text__media media-text__media--single\">\n\n                                                            <div class=\"media-text__media-cell\">\n                            <figure class=\"media-text__media-item\">\n                                <img class=\"media-text__image\"\n                                     src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/08\/infografik-mda_haushalt-grossgeraete.svg\"\n                                     alt=\"Infografik mit K\u00fchlschrank und Energieeffizienzlabel\"\n                                                                                                               loading=\"lazy\"\n                                     decoding=\"async\">\n                                                            <\/figure>\n                                                    <\/div>\n\n                    \n                \n            <\/div>\n        \n                    <div class=\"media-text__content\">\n                                    <p class=\"media-text__eyebrow\">The large household appliances market in detail<\/p>\n                \n                <h2 class=\"media-text__heading\">The Analysis in Detail<\/h2>\n                                    <div class=\"media-text__body\"><p>The key points at a glance: Jump directly to the topic that interests you.<\/p>\n<p><span style=\"color: #ffffff\"><a style=\"color: #ffffff\" href=\"#Alltag\"><strong>Steady and reliable throughout everyday life<\/strong><\/a><\/span><\/p>\n<p><span style=\"color: #ffffff\"><a style=\"color: #ffffff\" href=\"#Alltagshelfer\"><strong>Indispensable everyday helpers<\/strong><\/a><\/span><\/p>\n<p><span style=\"color: #ffffff\"><a style=\"color: #ffffff\" href=\"#Impulse\"><strong>Momentum for the large household appliances market from 2027 onward<\/strong><\/a><\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n<\/div>\n    <\/div>\n\n<\/section>\n\n\n\n<div  class=\"block block--spacer block--spacer-50 block--bg-white block--spacer-preview\" style=\"height: 50px; background-color: var(--color-white)\" aria-hidden=\"true\">\n            <span class=\"block--spacer__label\">\n            Spacer \u00b7 50 px        <\/span>\n    <\/div>\n\n\n\n<section  class=\"block block--text block--bg-white block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\" id=\"Alltag\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\">Steady and reliable throughout everyday life<\/h2>\n                            <div class=\"text__body\"><p>The large household appliances segment <em>(Major Domestic Appliances \u2013 MDA)<\/em> has always presented itself as a strong pillar of the technical consumer goods market. While other areas develop in a volatile manner, large appliances are characterized by a largely stable trajectory. After the peak of the COVID-19 years (2020 to mid-2022), including numerous purchases brought forward, growth in MDA has recently slowed. Nevertheless, the result for 2025 was already significantly above that of the last pre-pandemic year, 2019, meaning that the long-term trend can be described as steady growth. Moderate growth of 0.90% is expected for 2026, albeit with market stabilization particularly in the second half of the year. For 2027, we expect a slight market recovery of 1.70%. Viewed over the entire two-year period from 2025 to 2027, large household appliances thus record stable nominal revenue growth of 2.60%.<\/p>\n<\/div>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<div  class=\"block block--spacer block--spacer-50 block--bg-white block--spacer-preview\" style=\"height: 50px; background-color: var(--color-white)\" aria-hidden=\"true\">\n            <span class=\"block--spacer__label\">\n            Spacer \u00b7 50 px        <\/span>\n    <\/div>\n\n\n\n<section  class=\"block block--text block--bg-white block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\" id=\"Alltagshelfer\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\">Indispensable everyday helpers<\/h2>\n                            <div class=\"text__body\"><p>This two-year trend is supported substantially by the need for replacement purchases in households. Unlike purely lifestyle products, large appliances such as washing machines, refrigerators, or ovens are indispensable everyday helpers. If such an appliance breaks down, consumers generally prioritize replacing it immediately\u2014even in economically challenging times. The heightened awareness of resource and energy efficiency, as well as growing interest in connected appliances, also have a positive effect here. In view of persistently high electricity and water prices in Germany, consumers are specifically investing in highly efficient appliances in the best energy efficiency classes, as the higher purchase costs are offset over the appliances\u2019 service life thanks to high energy efficiency, while also meeting society\u2019s expectations for sustainable action. Innovative technologies such as automatic detergent dosing, resource-saving heat pump dryers, and connected fridge-freezer combinations that actively reduce food waste further strengthen the appeal of the MDA segment.<\/p>\n<\/div>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<div  class=\"block block--spacer block--spacer-50 block--bg-white block--spacer-preview\" style=\"height: 50px; background-color: var(--color-white)\" aria-hidden=\"true\">\n            <span class=\"block--spacer__label\">\n            Spacer \u00b7 50 px        <\/span>\n    <\/div>\n\n\n\n<section  class=\"block block--text block--bg-white block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\" id=\"Impulse\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\">Momentum for the large household appliances market from 2027 onward<\/h2>\n                            <div class=\"text__body\"><p>At the same time, the MDA market faces challenges that are similarly noticeable to those in the rest of the consumer goods sector: intense competitive pressure, particularly from the Far East, increased production and raw material costs, and noticeable price sensitivity among consumers, coupled with longer-lasting appliances that extend replacement cycles. In addition, the fitted kitchen market, in which premium manufacturers have traditionally been particularly strong, is currently falling short of expectations due to the ongoing slump in the construction industry in Germany. Economic easing is not expected until 2027, along with the realization of construction projects that have already been initiated. The associated reactivation of postponed modernization projects in the residential sector will once again provide stronger support for large household appliances\u2014especially fitted kitchens. Through the successful synthesis of technological progress, ecological benefits, and indispensable everyday use, large household appliances as a whole will secure a stable and future-oriented position within the market structure of technical consumer goods through the end of 2027.<\/p>\n<\/div>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<div  class=\"block block--spacer block--spacer-50 block--bg-white block--spacer-preview\" style=\"height: 50px; background-color: var(--color-white)\" aria-hidden=\"true\">\n            <span class=\"block--spacer__label\">\n            Spacer \u00b7 50 px        <\/span>\n    <\/div>\n\n\n\n<section  class=\"block block--section block--section-bg-image block--pad-none block--section--width-full\">\n\n            <div class=\"block--section__bg\" aria-hidden=\"true\">\n            <img\n                class=\"block--section__bg-image\"\n                src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/08\/hintergrund-forecast.svg\"\n                alt=\"\"\n                loading=\"lazy\"\n                decoding=\"async\"\n            >\n        <\/div>\n    \n    \n    \n    \n    <div class=\"block--section__content\">\n        <div class=\"acf-innerblocks-container\">\n\n<section  class=\"block block--trendnav block--bg-transparent block--pad-normal block--trendnav--cols-6 block--trendnav--text-white\">\n    \n    <div class=\"container block__inner trendnav__inner\">\n\n                    <header class=\"trendnav__header\">\n                <p class=\"trendnav__eyebrow\">More from the Insights &amp; Trends Forecast<\/p>                <h2 class=\"trendnav__heading\">Discover More Market Movements &amp; Trends<\/h2>            <\/header>\n        \n        <ul class=\"trendnav__grid\">\n                            <li class=\"trendnav__item\">\n                    <a class=\"trendnav__card trendnav__card--color-electric-blue\"\n                                                    href=\"https:\/\/gfu.de\/en\/insights-trends-forecast-2026\/ce\/\"                        >\n                                                    <span class=\"trendnav__pattern\" aria-hidden=\"true\">\n                                <svg class=\"trendnav__pattern-svg\" aria-hidden=\"true\" focusable=\"false\" preserveAspectRatio=\"xMidYMid meet\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"166.74\" height=\"153.266\" viewBox=\"0 0 166.74 153.266\">\n  <defs>\n    <clipPath id=\"clip-path-wellen\">\n      <rect id=\"Rechteck_990\" data-name=\"Rechteck 990\" width=\"166.74\" height=\"153.266\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n    <\/clipPath>\n  <\/defs>\n  <g id=\"Gruppe_671\" data-name=\"Gruppe 671\" transform=\"translate(588 -3)\">\n    <g id=\"Gruppe_670\" data-name=\"Gruppe 670\" transform=\"translate(-588 3)\" opacity=\"0.321\" clip-path=\"url(#clip-path-wellen)\">\n      <path id=\"Pfad_7155\" data-name=\"Pfad 7155\" d=\"M93.232,161.264H0V159.57H93.232c24.129,0,43.76-20.51,43.76-45.72C136.992,87.355,116.361,65.8,91,65.8c-25.14,0-45.771,21.364-45.989,47.623a37.3,37.3,0,0,0,4.139,17.384q.374.723.775,1.426l-1.471.84q-.417-.733-.809-1.487a38.992,38.992,0,0,1-4.328-18.177c.225-27.186,21.616-49.3,47.683-49.3,26.293,0,47.684,22.314,47.684,49.742,0,26.144-20.391,47.414-45.454,47.414\" transform=\"translate(0 -36.053)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7156\" data-name=\"Pfad 7156\" 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d=\"M93.232,163.93H0v-1.694H93.232a32.6,32.6,0,0,0,12.868-2.627,34.205,34.205,0,0,0,11.309-7.868,37.163,37.163,0,0,0,10.231-25.873,39.4,39.4,0,0,0-11.455-28.1,35.226,35.226,0,0,0-50.256-.111A39.38,39.38,0,0,0,54.365,125.52a42.667,42.667,0,0,0,3.6,17.6q.174.395.354.786l-1.539.708c-.124-.269-.247-.54-.366-.813a44.346,44.346,0,0,1-3.739-18.3A41.06,41.06,0,0,1,64.737,96.451a36.921,36.921,0,0,1,52.646.116,41.078,41.078,0,0,1,11.951,29.3,38.85,38.85,0,0,1-10.7,27.046,35.885,35.885,0,0,1-11.867,8.253,34.271,34.271,0,0,1-13.533,2.764\" transform=\"translate(0 -48.071)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7160\" data-name=\"Pfad 7160\" d=\"M93.232,166.6H0V164.9H93.232a23.31,23.31,0,0,0,9.2-1.877,24.9,24.9,0,0,0,8.227-5.737,27.854,27.854,0,0,0,7.633-19.4,30.108,30.108,0,0,0-8.716-21.49,25.875,25.875,0,0,0-37.058-.084,30.088,30.088,0,0,0-8.8,21.3,33.28,33.28,0,0,0,4.595,17.177q.437.741.9,1.453l-1.416.93q-.49-.746-.948-1.523A34.975,34.975,0,0,1,62.022,137.6a31.772,31.772,0,0,1,9.3-22.493,27.571,27.571,0,0,1,39.449.088,31.8,31.8,0,0,1,9.212,22.689,29.54,29.54,0,0,1-8.1,20.577,26.58,26.58,0,0,1-8.786,6.122,24.979,24.979,0,0,1-9.862,2.013\" transform=\"translate(0 -60.087)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7161\" data-name=\"Pfad 7161\" d=\"M93.233,169.262H0v-1.694H78.525q-.226-.234-.446-.473a25.283,25.283,0,0,1-6.706-17.4,22.479,22.479,0,0,1,6.534-15.93,18.224,18.224,0,0,1,26.251.061,22.505,22.505,0,0,1,6.474,16.076,20.238,20.238,0,0,1-5.505,14.108,17.3,17.3,0,0,1-5.7,3.99,15.686,15.686,0,0,1-6.191,1.262m-12.27-1.694h12.27a14,14,0,0,0,5.526-1.126,15.626,15.626,0,0,0,5.145-3.6,18.551,18.551,0,0,0,5.034-12.936,20.822,20.822,0,0,0-5.978-14.878,16.53,16.53,0,0,0-23.86-.056,20.8,20.8,0,0,0-6.033,14.742,23.6,23.6,0,0,0,6.258,16.237c.519.563,1.068,1.108,1.638,1.621\" transform=\"translate(0 -72.105)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n    <\/g>\n  <\/g>\n<\/svg>\n                            <\/span>\n                                                <span class=\"trendnav__label\">Consumer  Electronics<\/span>\n                    <\/a>\n                <\/li>\n                            <li class=\"trendnav__item\">\n                    <a class=\"trendnav__card trendnav__card--color-electric-blue\"\n                                                    href=\"https:\/\/gfu.de\/en\/insights-trends-forecast-2026\/tcg\/\"                        >\n                                                    <span class=\"trendnav__pattern\" aria-hidden=\"true\">\n                                <svg class=\"trendnav__pattern-svg\" aria-hidden=\"true\" focusable=\"false\" preserveAspectRatio=\"xMidYMid meet\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"155.788\" height=\"155.788\" viewBox=\"0 0 155.788 155.788\">\n  <defs>\n    <clipPath id=\"clip-path-kreise\">\n      <rect id=\"Rechteck_993\" data-name=\"Rechteck 993\" width=\"155.788\" height=\"155.788\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n    <\/clipPath>\n  <\/defs>\n  <g id=\"Gruppe_677\" data-name=\"Gruppe 677\" opacity=\"0.414\">\n    <g id=\"Gruppe_676\" data-name=\"Gruppe 676\" clip-path=\"url(#clip-path-kreise)\">\n      <path id=\"Pfad_7177\" data-name=\"Pfad 7177\" d=\"M115.825,168.905a53.082,53.082,0,1,1,53.083-53.082,53.142,53.142,0,0,1-53.083,53.082m0-104.666a51.584,51.584,0,1,0,51.584,51.584,51.643,51.643,0,0,0-51.584-51.584\" transform=\"translate(-37.931 -37.93)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7178\" data-name=\"Pfad 7178\" d=\"M103.181,164.533a61.352,61.352,0,1,1,43.383-17.969,60.949,60.949,0,0,1-43.383,17.969m0-121.207A59.854,59.854,0,1,0,145.5,60.857a59.464,59.464,0,0,0-42.324-17.531\" transform=\"translate(-25.287 -25.286)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7179\" data-name=\"Pfad 7179\" d=\"M90.538,160.16A69.623,69.623,0,0,1,41.307,41.306a69.623,69.623,0,0,1,98.462,98.463A69.168,69.168,0,0,1,90.538,160.16m0-137.749A68.125,68.125,0,1,0,138.71,42.365,67.679,67.679,0,0,0,90.538,22.411\" transform=\"translate(-12.644 -12.643)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7180\" data-name=\"Pfad 7180\" d=\"M77.894,155.788A77.894,77.894,0,0,1,22.815,22.814,77.894,77.894,0,1,1,132.973,132.973a77.385,77.385,0,0,1-55.079,22.814m0-154.289a76.4,76.4,0,0,0-54.02,130.416,76.4,76.4,0,0,0,108.04-108.04A75.9,75.9,0,0,0,77.894,1.5\" transform=\"translate(0 0)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7181\" data-name=\"Pfad 7181\" d=\"M128.469,173.28a44.812,44.812,0,1,1,31.687-13.125,44.518,44.518,0,0,1-31.687,13.125m0-88.126A43.314,43.314,0,1,0,159.1,97.84a43.028,43.028,0,0,0-30.627-12.686\" transform=\"translate(-50.575 -50.574)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7182\" data-name=\"Pfad 7182\" d=\"M141.112,177.653a36.542,36.542,0,1,1,25.839-10.7,36.3,36.3,0,0,1-25.839,10.7m0-71.584a35.042,35.042,0,1,0,24.779,10.264,34.814,34.814,0,0,0-24.779-10.264\" transform=\"translate(-63.218 -63.218)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7183\" data-name=\"Pfad 7183\" d=\"M153.756,182.027a28.272,28.272,0,1,1,19.99-8.281,28.081,28.081,0,0,1-19.99,8.281m0-55.043a26.772,26.772,0,1,0,18.931,7.841,26.6,26.6,0,0,0-18.931-7.841\" transform=\"translate(-75.862 -75.862)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n    <\/g>\n  <\/g>\n<\/svg>\n                            <\/span>\n                                                <span class=\"trendnav__label\">Technical Consumer Goods (TCG)<\/span>\n                    <\/a>\n                <\/li>\n                            <li class=\"trendnav__item\">\n                    <a class=\"trendnav__card trendnav__card--color-electric-blue\"\n                                                    href=\"https:\/\/gfu.de\/en\/insights-trends-forecast-2026\/it\/\"                        >\n                                           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  <span class=\"trendnav__label\">Telekommunikation &amp; IT<\/span>\n                    <\/a>\n                <\/li>\n                            <li class=\"trendnav__item\">\n                    <a class=\"trendnav__card trendnav__card--color-electric-blue\"\n                                                    href=\"https:\/\/gfu.de\/en\/insights-trends-forecast-2026\/sda\/\"                        >\n                                                    <span class=\"trendnav__pattern\" aria-hidden=\"true\">\n                                <svg class=\"trendnav__pattern-svg\" aria-hidden=\"true\" focusable=\"false\" preserveAspectRatio=\"xMidYMid meet\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"166.346\" height=\"147.501\" viewBox=\"0 0 166.346 147.501\">\n  <defs>\n    <clipPath id=\"clip-path-boegen\">\n      <rect id=\"Rechteck_992\" data-name=\"Rechteck 992\" width=\"166.346\" height=\"147.501\" fill=\"currentColor\" 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fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n    <\/g>\n  <\/g>\n<\/svg>\n                            <\/span>\n                                                <span class=\"trendnav__label\">Unterhaltungs-elektronik<\/span>\n                    <\/a>\n                <\/li>\n                            <li class=\"trendnav__item\">\n                    <a class=\"trendnav__card trendnav__card--color-neongelb\"\n                                                    href=\"https:\/\/gfu.de\/en\/insights-trends-forecast-2026\/trends\/\"                        >\n                                                    <span class=\"trendnav__pattern\" aria-hidden=\"true\">\n                                <svg class=\"trendnav__pattern-svg\" aria-hidden=\"true\" focusable=\"false\" preserveAspectRatio=\"xMidYMid meet\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"183.283\" height=\"98.103\" viewBox=\"0 0 183.283 98.103\">\n  <defs>\n    <clipPath id=\"clip-path-arcs\">\n      <rect id=\"Rechteck_994\" data-name=\"Rechteck 994\" width=\"183.283\" height=\"98.103\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n    <\/clipPath>\n  <\/defs>\n  <g id=\"Gruppe_679\" data-name=\"Gruppe 679\" transform=\"translate(4 63)\" opacity=\"0.139\">\n    <g id=\"Gruppe_678\" data-name=\"Gruppe 678\" transform=\"translate(-4 -63)\" clip-path=\"url(#clip-path-arcs)\">\n      <path id=\"Pfad_7184\" data-name=\"Pfad 7184\" d=\"M46.128,90.4l-1.763-1.763a88.418,88.418,0,0,1,124.9,0L167.5,90.4a85.924,85.924,0,0,0-121.377,0\" transform=\"translate(-15.175 -21.482)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7185\" data-name=\"Pfad 7185\" d=\"M162.834,107.257a72.066,72.066,0,0,0-101.916,0l-1.763-1.763a74.558,74.558,0,0,1,105.441,0Z\" transform=\"translate(-20.234 -28.614)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7186\" data-name=\"Pfad 7186\" d=\"M158.161,124.141a58.306,58.306,0,0,0-82.456,0l-1.763-1.763a60.8,60.8,0,0,1,85.981,0Z\" transform=\"translate(-25.292 -35.768)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7187\" data-name=\"Pfad 7187\" d=\"M153.49,141.025a44.545,44.545,0,0,0-63,0l-1.763-1.763a47.037,47.037,0,0,1,66.521,0Z\" transform=\"translate(-30.35 -42.922)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7188\" data-name=\"Pfad 7188\" d=\"M31.34,73.49l-1.763-1.763a102.081,102.081,0,0,1,144.362,0l-1.763,1.763a99.588,99.588,0,0,0-140.837,0\" transform=\"translate(-10.117 -14.307)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7189\" data-name=\"Pfad 7189\" d=\"M16.552,56.606l-1.763-1.763a115.84,115.84,0,0,1,163.823,0l-1.763,1.763a113.348,113.348,0,0,0-160.3,0\" transform=\"translate(-5.059 -7.154)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n      <path id=\"Pfad_7190\" data-name=\"Pfad 7190\" d=\"M181.52,39.722a127.106,127.106,0,0,0-179.756,0L0,37.959a129.6,129.6,0,0,1,183.282,0Z\" transform=\"translate(0 0)\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"1\"\/>\n    <\/g>\n  <\/g>\n<\/svg>\n                            <\/span>\n                                                <span class=\"trendnav__label\">Trendthemen<\/span>\n                    <\/a>\n                <\/li>\n                    <\/ul>\n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block block--text block--bg-transparent block--pad-normal block--text--layout-split block--text--text-auto block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            \n                            <div class=\"text__body\" style=\"color: var(--color-white)\"><p>The complete Insights &#038; Trends Forecast \u2013 all segments in one issue \u2013 is also available to download as a PDF.<\/p>\n<\/div>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block button-block button-block--align-left block--pad-normal\">\n    <div class=\"container button-block__inner\">\n        <a class=\"btn btn--white\" href=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/10\/260814-Web-InsightsTrends-Forcast_EN_2026.pdf\" target=\"_blank\" rel=\"noopener\">Complete issue as PDF<\/a>    <\/div>\n<\/section>\n\n\n\n<div  class=\"block block--spacer block--spacer-50 block--bg-transparent block--spacer-preview\" style=\"height: 50px\" aria-hidden=\"true\">\n            <span class=\"block--spacer__label\">\n            Spacer \u00b7 50 px        <\/span>\n    <\/div>\n\n<\/div>\n    <\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":4428,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4434","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages\/4434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/comments?post=4434"}],"version-history":[{"count":13,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages\/4434\/revisions"}],"predecessor-version":[{"id":5858,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages\/4434\/revisions\/5858"}],"up":[{"embeddable":true,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages\/4428"}],"wp:attachment":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/media?parent=4434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}