{"id":2592,"date":"2026-06-16T09:56:14","date_gmt":"2026-06-16T09:56:14","guid":{"rendered":"https:\/\/gfu.de\/?page_id=2592"},"modified":"2026-06-28T16:03:13","modified_gmt":"2026-06-28T16:03:13","slug":"insights-trends","status":"publish","type":"page","link":"https:\/\/gfu.de\/en\/insights-trends\/","title":{"rendered":"Insights &#038; Trends"},"content":{"rendered":"\n<section  class=\"block block--page-hero block--pad-normal block--page-hero--bg-split\" data-line=\"polyline\" data-line-threshold=\"0.25\" style=\"--ph-image-pad-left: 0px; --ph-image-pad-right: 96px; --ph-overlay-width: 50%; --ph-overlay-offset-y: -70px; --ph-overlay-offset-abs: 70px; --ph-bg-top: var(--color-beige); --ph-bg-bottom: var(--color-neongelb)\">\n\n            <svg\n            class=\"block__line-svg\"\n            viewBox=\"0 0 100 100\"\n            preserveAspectRatio=\"none\"\n            aria-hidden=\"true\"\n            focusable=\"false\"\n            data-polyline-config=\"{}\"\n        >\n            <polyline\n                class=\"block__line-path\"\n                points=\"0,0 100,0\"\n            \/>\n        <\/svg>\n    \n    <div class=\"container page-hero__inner\">\n\n        <h1 class=\"page-hero__heading\">Insights &amp; Trends 2026<\/h1>\n        <div class=\"page-hero__stage\">\n\n                            <div class=\"page-hero__overlay\" aria-hidden=\"true\">\n                    <img\n                        class=\"page-hero__overlay-img\"\n                        src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/04\/bg-lila-lines.webp\"\n                        alt=\"\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n                <\/div>\n            \n            <div class=\"page-hero__image-wrap\">\n                                    <video class=\"page-hero__image\" autoplay=\"autoplay\" muted=\"muted\" loop=\"loop\" playsinline=\"playsinline\" preload=\"auto\" poster=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/header-Insights-trends-1024x576.webp\"><source src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/insights-trends.mp4\" type=\"video\/mp4\" \/><\/video><span class=\"ai-badge ai-badge--edited\" role=\"img\" aria-label=\"AI-edited\" tabindex=\"0\"><svg class=\"ai-badge__icon\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25.454\" viewBox=\"0 0 24 25.454\">\n  <g id=\"icon\" transform=\"translate(0 -0.007)\">\n    <g id=\"Gruppe_374\" data-name=\"Gruppe 374\" transform=\"translate(10.292 0.008)\">\n      <path id=\"Pfad_6513\" data-name=\"Pfad 6513\" d=\"M90.892,10.455c-4.183.918-5.3,2.033-6.217,6.217a.328.328,0,0,1-.641,0c-.918-4.183-2.033-5.3-6.217-6.217a.328.328,0,0,1,0-.641C82,8.9,83.117,7.782,84.035,3.6a.328.328,0,0,1,.641,0c.918,4.183,2.033,5.3,6.217,6.217a.328.328,0,0,1,0,.641Z\" transform=\"translate(-77.56 -2.81)\" fill=\"#fff\"\/>\n      <path id=\"Pfad_6514\" data-name=\"Pfad 6514\" d=\"M141.391,2.214c-1.3.285-1.643.631-1.928,1.928a.1.1,0,0,1-.2,0c-.285-1.3-.631-1.643-1.928-1.928a.1.1,0,0,1,0-.2c1.3-.285,1.643-.631,1.928-1.928a.1.1,0,0,1,.2,0c.285,1.3.631,1.643,1.928,1.928A.1.1,0,0,1,141.391,2.214Z\" transform=\"translate(-127.763 -0.008)\" fill=\"#fff\"\/>\n    <\/g>\n    <path id=\"Pfad_6515\" data-name=\"Pfad 6515\" d=\"M17.6,57.3H4.407A4.412,4.412,0,0,1,0,52.891V39.7A4.412,4.412,0,0,1,4.407,35.29H9.9a1,1,0,0,1,0,1.991H4.407A2.418,2.418,0,0,0,1.991,39.7v13.2a2.418,2.418,0,0,0,2.416,2.416H17.6a2.418,2.418,0,0,0,2.416-2.416V46.006a1,1,0,0,1,1.991,0v6.886A4.412,4.412,0,0,1,17.6,57.3Z\" transform=\"translate(0 -31.838)\" fill=\"#fff\"\/>\n    <g id=\"Gruppe_375\" data-name=\"Gruppe 375\" transform=\"translate(3.554 10.038)\">\n      <path id=\"Pfad_6516\" data-name=\"Pfad 6516\" d=\"M34.34,83.5l-1.178-3.133H29.579L28.4,83.5H26.39L30.56,72.52h1.633L36.363,83.5H34.339ZM32.51,78.6l-1.126-3.389L30.247,78.6Z\" transform=\"translate(-26.39 -72.52)\" fill=\"#fff\"\/>\n      <rect id=\"Rechteck_686\" data-name=\"Rechteck 686\" width=\"1.899\" height=\"10.982\" transform=\"translate(10.799 0.002)\" fill=\"#fff\"\/>\n    <\/g>\n  <\/g>\n<\/svg>\n<span class=\"ai-badge__tooltip\" role=\"tooltip\">AI-edited<\/span><\/span>                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block block--feature-teaser block--bg-neongelb block--pad-normal\" style=\"--ft-graphic-top-w: 35%; --ft-graphic-top-y: 0px; --ft-graphic-top-ratio: 1 \/ 1; --ft-graphic-bottom-w: 20%; --ft-graphic-bottom-ratio: 1 \/ 1; --ft-text-color: var(--color-anthrazit)\">\n\n    <div class=\"container block__inner feature-teaser__inner\">\n\n        <div class=\"feature-teaser__content\">\n                            <p class=\"feature-teaser__eyebrow\">Starting point of the IFA Kick-Off \u2022 June 30, 2026, Futurium Berlin<\/p>\n            \n            <h2 class=\"feature-teaser__heading\" style=\"color: var(--color-black)\">Health Tech, Wellbeing, Longevity: The Potential in Numbers.<\/h2>\n                            <div class=\"feature-teaser__body\" style=\"color: var(--color-black)\"><p>For six years, GFU and the strategy consultancy Oliver Wyman have been examining what truly drives the industry. With representative consumer studies on the topics shaping Home &#038; Consumer Tech. After Artificial Intelligence (2024) and household robotics (2025), the focus in 2026 is on a field that is rapidly gaining importance: <strong>Health Tech, Wellbeing and Longevity.<\/strong> The results will be presented at Berlin\u2019s Futurium, as the opening of the IFA Kick-Off and thus as the first step on the road to IFA Berlin in September.<\/p>\n<\/div>\n            \n                            <div class=\"feature-teaser__button-wrap\">\n                    <a class=\"btn btn--outline-navy feature-teaser__cta\" href=\"https:\/\/gfu.de\/en\/ifa\/\">More about IFA<\/a>                <\/div>\n                    <\/div>\n\n    <\/div>\n\n    \n            <div class=\"feature-teaser__graphic feature-teaser__graphic--bottom feature-teaser__graphic--fit-contain\" aria-hidden=\"true\">\n            <div class=\"container feature-teaser__graphic-inner\">\n                <img\n                    class=\"feature-teaser__graphic-img\"\n                    src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/infografik-health-tech-2026.svg\"\n                    alt=\"\"\n                    loading=\"lazy\"\n                    decoding=\"async\"\n                >\n                            <\/div>\n        <\/div>\n    \n<\/section>\n\n\n\n<section  class=\"block block--media-text block--bg-white block--pad-normal block--media-text--layout-single block--media-text--media-right block--media-text--fit-cover block--media-text--ratio-1-1 block--media-text--text-anthrazit\">\n    <div class=\"container block__inner\">\n\n                    <div class=\"media-text__media media-text__media--single\">\n\n                                                            <div class=\"media-text__media-cell\">\n                            <figure class=\"media-text__media-item\">\n                                <img class=\"media-text__image\"\n                                     src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/gfu-ifa-kickoff-futurium-2026.webp\"\n                                     alt=\"IFA Futurium in Berlin\"\n                                     width=\"1000\"                                      height=\"704\"                                      loading=\"lazy\"\n                                     decoding=\"async\">\n                                                            <\/figure>\n                                                    <\/div>\n\n                    \n                \n            <\/div>\n        \n                    <div class=\"media-text__content\">\n                                    <p class=\"media-text__eyebrow\">The 2026 Theme<\/p>\n                \n                <h2 class=\"media-text__heading\">Health Tech in Bloom?<\/h2>\n                                    <div class=\"media-text__body\"><h4>An international consumer study<\/h4>\n<p>Artificial intelligence has dominated the industry debate in recent years. At the same time, a second, equally profound development is emerging: health and wellbeing tech is becoming widely available, embedding prevention, self-care, and healthy aging into people\u2019s everyday lives.<\/p>\n<p>This is precisely where GFU and Oliver Wyman come in. Their representative international consumer study provides the data for Insights &#038; Trends 2026: on usage, motivation, and willingness to buy in relation to health tech. After all, the devices have long been present in almost every household. The real question is how they can create genuine added value for health.<\/p>\n<h4>The study<br \/>\nSix markets, one question: What makes us healthy?<\/h4>\n<p>Consumer behavior is being examined in six key global markets, including Germany, India, Brazil, China, and the USA. The study explores four central questions:<\/p>\n<ul>\n<li>How strong is the willingness to invest preventively in one\u2019s own health?<\/li>\n<li>What role do smart everyday devices play in coping with stress?<\/li>\n<li>How does user motivation differ across cultures: performance optimization, wellness, or simply reliable home diagnostics?<\/li>\n<li>And how is acceptance developing for digital ecosystems, coaching apps, and subscription models?<\/li>\n<\/ul>\n<\/div>\n                \n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block block--section block--section-bg-image block--pad-normal block--section--width-1440 block--section--align-left\" style=\"--section-pattern-url: url(https:\/\/gfu.de\/wp-content\/uploads\/2026\/04\/gesellschafter-overlay-1.svg); --section-pattern-opacity: 0.25; --section-pattern-size: cover; --section-pattern-repeat: no-repeat\">\n\n    \n    \n            <div class=\"block--section__pattern\" aria-hidden=\"true\"><\/div>\n    \n    \n    <div class=\"block--section__content\">\n        <div class=\"acf-innerblocks-container\">\n\n<section  class=\"block block--text block--bg-transparent block--pad-normal block--text--layout-split block--text--text-white block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n                            <p class=\"text__eyebrow\" style=\"color: var(--color-black)\">The Hosts<\/p>\n            \n            <h2 class=\"text__heading\" style=\"color: var(--color-black)\">Who will guide you through the morning.<\/h2>\n                            <div class=\"text__body\" style=\"color: var(--color-black)\"><p>The presentation of the study results and the subsequent discussion will be jointly moderated and framed in terms of content by:<\/p>\n<\/div>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block block--media-text-grid block--media-text-grid--cols-2 block--media-text-grid--ratio-16-9 block--media-text-grid--fit-cover block--pad-normal block--bg-transparent\" style=\"--mtg-text: var(--color-anthrazit)\">\n    <div class=\"container media-text-grid__inner\">\n\n        <ul class=\"media-text-grid__grid\" role=\"list\">\n                            <li class=\"media-text-grid__tile\">\n                    <h3 class=\"media-text-grid__title\">\n                        Carine Chardon \u2022 Managing Director, GFU Consumer &amp; Home Electronics GmbH                    <\/h3>\n\n                    <div class=\"media-text-grid__media\">\n                        <img class=\"media-text-grid__image\" src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/05\/gfu-header-carine-chardon-1024x560.webp\" alt=\"Carine Chardon \u2022 Managing Director, GFU Consumer &amp; Home Electronics GmbH\" loading=\"lazy\" decoding=\"async\" width=\"1917\" height=\"1048\" \/>                    <\/div>\n\n                                            <div class=\"media-text-grid__text\">\n                            <p>Carine Chardon is Managing Director of GFU Consumer &#038; Home Electronics GmbH, the company responsible for IFA\u2019s industry analyses, studies, and market trend analyses. As an experienced industry expert in consumer electronics and home appliances, she has already held various leadership positions related to industry representation and market development in Germany, for example at ZVEI and the German TV Platform.<\/p>\n                        <\/div>\n                                    <\/li>\n                            <li class=\"media-text-grid__tile\">\n                    <h3 class=\"media-text-grid__title\">\n                        Dr. Martin Schulte \u2022 Partner Retail and Consumer Goods, Oliver Wyman                    <\/h3>\n\n                    <div class=\"media-text-grid__media\">\n                        <img class=\"media-text-grid__image\" src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/portrait-martin-schulte-oliver-wyman-1024x560.webp\" alt=\"Dr. Martin Schulte \u2022 Partner Retail and Consumer Goods, Oliver Wyman\" loading=\"lazy\" decoding=\"async\" width=\"1917\" height=\"1048\" \/>                    <\/div>\n\n                                            <div class=\"media-text-grid__text\">\n                            <p>Dr. Schulte is Global Sector Leader at the management consultancy Oliver Wyman and a member of the German management team. Holding a doctorate in business administration, he advises companies in the electrical industry worldwide on issues of commercial and digital transformation. His areas of focus include the further development of business models, platform strategies, and eCommerce offerings.<\/p>\n                        <\/div>\n                                    <\/li>\n                    <\/ul>\n\n        \n    <\/div>\n<\/section>\n\n<\/div>\n    <\/div>\n\n<\/section>\n\n\n\n<section  class=\"block block--section block--section-bg-color block--pad-normal block--section--width-1440 block--section--align-left block--bg-navy\">\n\n    \n    \n    \n    \n    <div class=\"block--section__content\">\n        <div class=\"acf-innerblocks-container\">\n\n<section  class=\"block block--text block--bg-navy block--pad-normal block--text--layout-split block--text--text-white block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n                            <p class=\"text__eyebrow\">The Panel Discussion<\/p>\n            \n            <h2 class=\"text__heading\">Perspectives from practice.<\/h2>\n                            <div class=\"text__body\"><p>Following the presentation of the study, we will discuss the results with experts from industry and practice. The focus will not be on individual products or innovations, but on a well-founded assessment: What do these developments mean for companies, consumers, and the industry?<\/p>\n<p>Already confirmed as panelists are:<\/p>\n<\/div>\n                    <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block block--flex-grid block--flex-grid--cols-2 block--flex-grid--gap-normal block--pad-normal block--bg-beige block--inset block--rounded\" style=\"--fg-cols: 1fr 1fr; --fg-text: var(--color-navy)\">\n    <div class=\"container block__inner\">\n        <div class=\"flex-grid__grid\">\n                            <div class=\"flex-grid__cell flex-grid__cell--text flex-grid__cell--valign-top\">\n                    <p class=\"flex-grid__eyebrow\">Panelist<\/p><h3 class=\"flex-grid__heading\">Sebastian Kebbe<br \/>\nManaging Director &amp; Chief Commercial Officer, Beurer GmbH<\/h3><div class=\"flex-grid__content\"><p>Sebastian Kebbe is Managing Director and Chief Commercial Officer of Beurer GmbH. Since 2010, he has shaped the success of this long-established company in leadership roles. With extensive management, industry, and market expertise as well as a solid business administration background, he consistently drives growth, brand strength, and international marketing. His career stations include Sanvartis, Barmer, and Ferrero, among others.<\/p>\n<\/div>                <\/div>\n                            <div class=\"flex-grid__cell flex-grid__cell--text flex-grid__cell--valign-top\">\n                    <p class=\"flex-grid__eyebrow\">Panelist<\/p><h3 class=\"flex-grid__heading\">Gerrit Jan\u00dfen<br \/>\nCommercial Leader \/ Country Leader Personal Health DACH, Philips GmbH<\/h3><div class=\"flex-grid__content\"><p>Gerrit Jan\u00dfen is Commercial Leader Personal Health DACH at Philips and is responsible for the consumer business in Germany, Austria, and Switzerland. His focus is on creating sustainable growth, strengthening key customer partnerships, and shaping the future of the Personal Health business area in one of Philips\u2019 most important global markets.<\/p>\n<p>With extensive experience in commercial leadership, business transformation, and customer-centric growth, he has held leading positions in marketing, sales, strategy, and business development. Prior to his current role, he served as Regional Business Unit Leader for Oral Healthcare in Western Europe, where he drove growth and market expansion across the region.<\/p>\n<\/div>                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<\/div>\n    <\/div>\n\n<\/section>\n\n\n\n<section  class=\"block block--media-text block--bg-white block--pad-normal block--media-text--layout-duo block--media-text--media-right block--media-text--fit-cover block--media-text--ratio-1-1 block--media-text--text-anthrazit\">\n    <div class=\"container block__inner\">\n\n                    <div class=\"media-text__media media-text__media--duo\">\n\n                                                            <div class=\"media-text__media-cell\">\n                            <figure class=\"media-text__media-item\">\n                                <img class=\"media-text__image\"\n                                     src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/gfu-ifa-kickoff-2026.webp\"\n                                     alt=\"B\u00fchne im Futurium anl\u00e4sslich des IFA Kickoffs im Jahr 2025\"\n                                     width=\"1024\"                                      height=\"947\"                                      loading=\"lazy\"\n                                     decoding=\"async\">\n                                                            <\/figure>\n                            <a class=\"btn btn--ghost media-text__media-button\" href=\"https:\/\/www.ifa-berlin.com\/de\/kick-off\" target=\"_blank\" rel=\"noopener\">IFA Kick-Off 2026<\/a>                        <\/div>\n                                            <div class=\"media-text__media-cell\">\n                            <figure class=\"media-text__media-item\">\n                                <img class=\"media-text__image\"\n                                     src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/gfu-ifa-eingang-2026.webp\"\n                                     alt=\"Eingang in der Messe Berlin zur IFA 2025 mit Publikum und Fahnen\"\n                                     width=\"1024\"                                      height=\"947\"                                      loading=\"lazy\"\n                                     decoding=\"async\">\n                                                            <\/figure>\n                            <a class=\"btn btn--ghost media-text__media-button\" href=\"https:\/\/www.ifa-berlin.com\/de\" target=\"_blank\" rel=\"noopener\">IFA 2026<\/a>                        <\/div>\n                                    \n            <\/div>\n        \n                    <div class=\"media-text__content\">\n                                    <p class=\"media-text__eyebrow\">IFA Kick-Off 2026<\/p>\n                \n                <h2 class=\"media-text__heading\">The launch of IFA.<\/h2>\n                                    <div class=\"media-text__body\"><p>GFU Insights &#038; Trends marks the start of the IFA Kick-Off on June 30. Media, content creators, bloggers, and leading tech brands will come together at Berlin\u2019s Futurium to experience innovations and to showcase and contextualize the trends, technologies, and perspectives of the upcoming IFA.<\/p>\n<\/div>\n                \n                            <\/div>\n        \n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2592","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages\/2592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/comments?post=2592"}],"version-history":[{"count":6,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages\/2592\/revisions"}],"predecessor-version":[{"id":3772,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages\/2592\/revisions\/3772"}],"wp:attachment":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/media?parent=2592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}