{"id":2498,"date":"2026-06-02T12:30:06","date_gmt":"2026-06-02T12:30:06","guid":{"rendered":"https:\/\/gfu.de\/?page_id=2498"},"modified":"2026-06-28T09:34:32","modified_gmt":"2026-06-28T09:34:32","slug":"hemix","status":"publish","type":"page","link":"https:\/\/gfu.de\/en\/hemix\/","title":{"rendered":"HEMIX"},"content":{"rendered":"\n<section  class=\"block block--content-hero block--bg-beige block--pad-lg\" style=\"--ch-image-overflow: 150px\" data-line=\"polyline\" data-line-threshold=\"0.25\">\n\n            <svg\n            class=\"block__line-svg\"\n            viewBox=\"0 0 100 100\"\n            preserveAspectRatio=\"none\"\n            aria-hidden=\"true\"\n            focusable=\"false\"\n            data-polyline-config=\"{}\"\n        >\n            <polyline\n                class=\"block__line-path\"\n                points=\"0,0 100,0\"\n            \/>\n        <\/svg>\n    \n    <div class=\"container content-hero__inner\">\n\n        <div class=\"content-hero__content\">\n                            <p class=\"content-hero__eyebrow\">HEMIX \u00b7 Home Electronics Market Index Germany<\/p>\n            \n            <h1 class=\"content-hero__heading\">The German electronics market in figures.<\/h1>\n                            <div class=\"content-hero__body\"><p>The HEMIX \u2013 Home Electronics Market Index Germany \u2013 is the quarterly market survey conducted by GFU in cooperation with NIQ and various market participants. It records revenue, sales volume, and average prices for the entire private home electronics market in Germany \u2013 across all segments, from consumer electronics to household appliances.<\/p>\n<p>With the HEMIX, GFU maps a market that shapes the everyday lives of millions: from smartphones to washing machines, from headphones to ovens. For anyone who wants to understand, classify, or shape this industry, it provides a reliable data basis.<\/p>\n<\/div>\n                    <\/div>\n\n        <div class=\"content-hero__media\">\n                            <figure class=\"content-hero__image-wrap\">\n                    <video class=\"content-hero__image\" autoplay=\"autoplay\" muted=\"muted\" loop=\"loop\" playsinline=\"playsinline\" preload=\"auto\"><source src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/HEMIX-Deutschland.mp4\" type=\"video\/mp4\" \/><\/video>                <\/figure>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block block--section block--section-bg-color block--pad-normal block--section--width-full block--bg-white\">\n\n    \n    \n    \n    \n    <div class=\"block--section__content\">\n        <div class=\"acf-innerblocks-container\">\n\n<section  class=\"block block--media-text block--bg-transparent block--pad-none block--media-text--layout-single block--media-text--media-right block--media-text--fit-cover block--media-text--ratio-4-3 block--media-text--text-anthrazit\">\n    <div class=\"container block__inner\">\n\n        \n                    <div class=\"media-text__content\">\n                                    <p class=\"media-text__eyebrow\">Current issue<\/p>\n                \n                <h2 class=\"media-text__heading\" style=\"color: var(--color-anthrazit)\">HEMIX Q1\u20134\/2025<\/h2>\n                                    <div class=\"media-text__body\" style=\"color: var(--color-anthrazit)\"><p>The German home electronics market closes 2025 on a stable note. With total revenue of 46.9 billion euros, it maintains the previous year\u2019s level. Growth momentum comes from information technology (+8.1%), video game consoles (+19.7%), and small electrical appliances (+3.7%). Traditional consumer electronics (-1.9%) and telecommunications (-2.8%) are showing a slight decline.<\/p>\n<\/div>\n                \n                                    <div class=\"media-text__button-wrap\">\n                        <a class=\"btn btn--outline-navy media-text__cta\" href=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/HEMIX_Q1-4_2025.pdf\" target=\"_blank\" rel=\"noopener\">HEMIX Q1\u20134\/2025<\/a>                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n<\/div>\n    <\/div>\n\n<\/section>\n\n\n\n<section  class=\"block block--stats block--pad-normal block--bg-electric-blue\" style=\"--st-tile-text: var(--color-navy)\" data-stats-duration=\"1800\">\n    <div class=\"container stats__inner\">\n\n                    <p class=\"stats__eyebrow\">HEMIX Quarter 1-4\/2025<\/p>\n        \n        <h2 class=\"stats__heading\">The product segments at a glance<\/h2>\n        <ul class=\"stats__grid\" role=\"list\">\n                            <li class=\"stats__tile stats__tile--bg-white\">\n                    <p class=\"stats__number\" aria-hidden=\"true\">\n                                                <span\n                            class=\"stats__value\"\n                            data-stat-value=\"0\"\n                            data-stat-decimals=\"1\"\n                        >0.0<\/span>\n                                                    <span class=\"stats__suffix\">%<\/span>\n                                            <\/p>\n\n                    <p class=\"stats__label\">\n                        <span class=\"screen-reader-text\">\n                            0.0% \u2014                         <\/span>\n                        Home Electronics Total <br \/>\napprox. 46.9 billion euros.                    <\/p>\n                <\/li>\n                            <li class=\"stats__tile stats__tile--bg-white\">\n                    <p class=\"stats__number\" aria-hidden=\"true\">\n                                                    <span class=\"stats__prefix\">\u2013<\/span>\n                                                <span\n                            class=\"stats__value\"\n                            data-stat-value=\"0.1\"\n                            data-stat-decimals=\"1\"\n                        >0.1<\/span>\n                                                    <span class=\"stats__suffix\">%<\/span>\n                                            <\/p>\n\n                    <p class=\"stats__label\">\n                        <span class=\"screen-reader-text\">\n                            \u20130.1% \u2014                         <\/span>\n                        Consumer Electronics Total<br \/>\napprox. 29.5 billion euros                    <\/p>\n                <\/li>\n                            <li class=\"stats__tile stats__tile--bg-white\">\n                    <p class=\"stats__number\" aria-hidden=\"true\">\n                                                    <span class=\"stats__prefix\">+<\/span>\n                                                <span\n                            class=\"stats__value\"\n                            data-stat-value=\"0.5\"\n                            data-stat-decimals=\"1\"\n                        >0.5<\/span>\n                                                    <span class=\"stats__suffix\">%<\/span>\n                                            <\/p>\n\n                    <p class=\"stats__label\">\n                        <span class=\"screen-reader-text\">\n                            +0.5% \u2014                         <\/span>\n                        Electrical Household Appliances Total<br \/>\napprox. 17.4 billion euros                    <\/p>\n                <\/li>\n                            <li class=\"stats__tile stats__tile--bg-white\">\n                    <p class=\"stats__number\" aria-hidden=\"true\">\n                                                    <span class=\"stats__prefix\">\u2013<\/span>\n                                                <span\n                            class=\"stats__value\"\n                            data-stat-value=\"1.9\"\n                            data-stat-decimals=\"1\"\n                        >1.9<\/span>\n                                                    <span class=\"stats__suffix\">%<\/span>\n                                            <\/p>\n\n                    <p class=\"stats__label\">\n                        <span class=\"screen-reader-text\">\n                            \u20131.9% \u2014                         <\/span>\n                        Traditional Consumer Electronics<br \/>\napprox. 7.8 billion euros                    <\/p>\n                <\/li>\n                            <li class=\"stats__tile stats__tile--bg-white\">\n                    <p class=\"stats__number\" aria-hidden=\"true\">\n                                                    <span class=\"stats__prefix\">\u2013<\/span>\n                                                <span\n                            class=\"stats__value\"\n                            data-stat-value=\"2.8\"\n                            data-stat-decimals=\"1\"\n                        >2.8<\/span>\n                                                    <span class=\"stats__suffix\">%<\/span>\n                                            <\/p>\n\n                    <p class=\"stats__label\">\n                        <span class=\"screen-reader-text\">\n                            \u20132.8% \u2014                         <\/span>\n                        Privately Used Telecommunications<br \/>\napprox. 14.4 billion euros                    <\/p>\n                <\/li>\n                            <li class=\"stats__tile stats__tile--bg-white\">\n                    <p class=\"stats__number\" aria-hidden=\"true\">\n                                                    <span class=\"stats__prefix\">+<\/span>\n                                                <span\n                            class=\"stats__value\"\n                            data-stat-value=\"8.1\"\n                            data-stat-decimals=\"1\"\n                        >8.1<\/span>\n                                                    <span class=\"stats__suffix\">%<\/span>\n                                            <\/p>\n\n                    <p class=\"stats__label\">\n                        <span class=\"screen-reader-text\">\n                            +8.1% \u2014                         <\/span>\n                        Privately Used IT Products<br \/>\napprox. 7.3 billion euros                    <\/p>\n                <\/li>\n                            <li class=\"stats__tile stats__tile--bg-white\">\n                    <p class=\"stats__number\" aria-hidden=\"true\">\n                                                    <span class=\"stats__prefix\">\u2013<\/span>\n                                                <span\n                            class=\"stats__value\"\n                            data-stat-value=\"2.7\"\n                            data-stat-decimals=\"1\"\n                        >2.7<\/span>\n                                                    <span class=\"stats__suffix\">%<\/span>\n                                            <\/p>\n\n                    <p class=\"stats__label\">\n                        <span class=\"screen-reader-text\">\n                            \u20132.7% \u2014                         <\/span>\n                        Major Electrical Appliances<br \/>\napprox. 9.4 billion euros                    <\/p>\n                <\/li>\n                            <li class=\"stats__tile stats__tile--bg-white\">\n                    <p class=\"stats__number\" aria-hidden=\"true\">\n                                                    <span class=\"stats__prefix\">+<\/span>\n                                                <span\n                            class=\"stats__value\"\n                            data-stat-value=\"3.7\"\n                            data-stat-decimals=\"1\"\n                        >3.7<\/span>\n                                                    <span class=\"stats__suffix\">%<\/span>\n                                            <\/p>\n\n                    <p class=\"stats__label\">\n                        <span class=\"screen-reader-text\">\n                            +3.7% \u2014                         <\/span>\n                        Small Electrical Appliances<br \/>\napprox. 8.0 billion euros.                    <\/p>\n                <\/li>\n                    <\/ul>\n\n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block block--accordion block--bg-white block--pad-normal\">\n    <div class=\"container block__inner\">\n\n                    <header class=\"accordion__header\">\n                <p class=\"accordion__eyebrow\">Further HEMIX Issues 2025<\/p>                <h2 class=\"accordion__heading\">The year 2025 over time.<\/h2>            <\/header>\n        \n        <div class=\"accordion__list\">\n                            <details class=\"accordion__item\">\n                    <summary class=\"accordion__summary\">\n                        <span class=\"accordion__title\">Q1\u20133\/2025: Resilience visible: IT, photography, and gaming grow significantly.<\/span>\n                        <span class=\"accordion__icon\" aria-hidden=\"true\"><\/span>\n                    <\/summary>\n                                            <div class=\"accordion__content\">\n                            <p>After nine months, the home electronics market is demonstrating its resilience. At 31.47 billion euros, total revenue is now only 0.2% below the previous year. Information technology is up 6.4%, driven by notebooks (+12.8%) and desktop PCs (+34.9%). Action cams (+19.1%) and video game consoles (+27.9%) are among the most dynamic product groups.<\/p>\n<p><a href=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/HEMIX-Q1-3-2025.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Download as PDF: HEMIX Q1\u20133\/2025<\/strong><\/a><\/p>\n                        <\/div>\n                                    <\/details>\n                            <details class=\"accordion__item\">\n                    <summary class=\"accordion__summary\">\n                        <span class=\"accordion__title\">Q1-2\/2025: Stabilization with clear areas of growth<\/span>\n                        <span class=\"accordion__icon\" aria-hidden=\"true\"><\/span>\n                    <\/summary>\n                                            <div class=\"accordion__content\">\n                            <p>The first half of 2025 confirms the stabilization of the German home electronics market (-0.9%). While smartphones (-3.5%) and major appliances (-1.4%) are down slightly, individual segments are showing strong momentum: video game consoles are growing by 23.7%, action cams by 11.2%, and the approaching end of support for Windows 10 is driving sales of desktop PCs (+29.1% sales volume).<\/p>\n<p><a href=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/HEMIX-Q1-2-2025.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Download as PDF: HEMIX Q1\u20132\/2025<\/strong><\/a><\/p>\n                        <\/div>\n                                    <\/details>\n                            <details class=\"accordion__item\">\n                    <summary class=\"accordion__summary\">\n                        <span class=\"accordion__title\">Q1\/2025: Strong segments support the market.<\/span>\n                        <span class=\"accordion__icon\" aria-hidden=\"true\"><\/span>\n                    <\/summary>\n                                            <div class=\"accordion__content\">\n                            <p>The home electronics market starts 2025 with a slight year-on-year decline (-0.8%), but individual segments are setting clear growth accents. The TV market surprises with a 7.5% increase in revenue, information technology is up 4.5%, and small electrical appliances are growing by 2.8%. Smartphones and video game consoles, by contrast, are declining.<\/p>\n<p><a href=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/HEMIX-Q1-2025.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Download as PDF: HEMIX Q1\/2025<\/strong><\/a><\/p>\n                        <\/div>\n                                    <\/details>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section  class=\"block block--section block--section-bg-color block--pad-normal block--section--width-full block--bg-dunkelbeige\">\n\n    \n    \n    \n    \n    <div class=\"block--section__content\">\n        <div class=\"acf-innerblocks-container\">\n\n<section  class=\"block block--media-text block--bg-dunkelbeige block--pad-normal block--media-text--layout-single block--media-text--media-right block--media-text--fit-contain block--media-text--ratio-16-9 block--media-text--text-anthrazit\">\n    <div class=\"container block__inner\">\n\n                    <div class=\"media-text__media media-text__media--single\">\n\n                                                            <div class=\"media-text__media-cell\">\n                            <figure class=\"media-text__media-item\">\n                                <img class=\"media-text__image\"\n                                     src=\"https:\/\/gfu.de\/wp-content\/uploads\/2026\/06\/kontakt-analytics-marie-von-heyking.webp\"\n                                     alt=\"Marie-Charlotte von Heyking als Datenansprechpartnerin\"\n                                     width=\"342\"                                      height=\"333\"                                      loading=\"lazy\"\n                                     decoding=\"async\">\n                                                            <\/figure>\n                                                    <\/div>\n\n                    \n                \n            <\/div>\n        \n                    <div class=\"media-text__content\">\n                                    <p class=\"media-text__eyebrow\">The HEMIX Archive<\/p>\n                \n                <h2 class=\"media-text__heading\" style=\"color: var(--color-anthrazit)\">A look back.<\/h2>\n                                    <div class=\"media-text__body\" style=\"color: var(--color-anthrazit)\"><p>In the HEMIX archive, you can find the quarterly issues for 2024 and 2023 available for download. For older issues or individual market analyses, please feel free to contact our colleague Marie-Charlotte von Heyking. She will be happy to assist you personally.<\/p>\n<p><strong>Marie-Charlotte von Heyking<\/strong><br \/>\nHead of Public Relations &#038; Analytics<br \/>\n<a href=\"mailto:marie.vonheyking@gfu.de\"><strong>marie.vonheyking@gfu.de<\/strong><\/a><\/p>\n<\/div>\n                \n                                    <div class=\"media-text__button-wrap\">\n                        <a class=\"btn btn--outline-navy media-text__cta\" href=\"https:\/\/gfu.de\/en\/hemix-archive\/\">HEMIX Archive<\/a>                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n<\/div>\n    <\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2498","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages\/2498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/comments?post=2498"}],"version-history":[{"count":7,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages\/2498\/revisions"}],"predecessor-version":[{"id":3187,"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/pages\/2498\/revisions\/3187"}],"wp:attachment":[{"href":"https:\/\/gfu.de\/en\/wp-json\/wp\/v2\/media?parent=2498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}