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"title": "Rethinking Health",
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"excerpt": "Health in home and consumer tech has long been more than a short-term trend topic – the field is undergoing a fundamental transformation.",
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Health in Home & Consumer Tech has long been more than a short-term trend topic – the topic is undergoing a fundamental transformation. In the previous article “Rethinking Wellness“, we showed how strongly wellbeing is changing consumers’ priorities. Now it goes one step further: away from quick fixes and toward genuine, proactive prevention. Health technology is at the center of this development.
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From “Fixing” to “Preventing” – the new mindset
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Gone are the days when health tech was a niche product for marathon runners and biohackers. Today, we are all investing in preventive health solutions that identify problems before they even arise. Wearables and personal diagnostics in particular are driving this development – with annual growth of +13%[1]and +5%[1], respectively.
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Smartwatches are becoming as personal and indispensable as smartphones. The reason for this shift is clear: key health data is moving out of clinics and doctors’ offices and directly into our pockets and onto our wrists. Smartwatches without SIM cards are gaining in importance, and fitness trackers are becoming natural everyday companions.
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Trust in digital health runs deep: 61% of wearable users trust the device data collected just as much as clinical results. A clear signal for brand manufacturers. Because the opportunities are no longer just in hardware – but in building digitally connected wellbeing ecosystems. AI-powered health apps, remote monitoring, and predictive diagnostics are creating entirely new fields of experience around prevention and self-care.
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A stressful everyday life is fueling demand
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The boom in health tech is being directly fueled by the pressure we all experience in everyday life. Obesity rates are rising worldwide – in many industrialized countries, they are already above 60%[2]. Sleep problems are increasing significantly: 29%[3] of consumers say they have difficulty sleeping through the night and wake up over the course of three or more nights per week.
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At the same time, awareness of taking responsibility for one’s own health is growing: for example, 61%[4] of respondents in an NIQ Global Health & Wellness survey say they want to exercise more over the next twelve months.
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And this is directly reflected in purchasing behavior. Light therapy products recorded growth of +5%1 – with daylight and wake-up lamps in particular seeing significant gains. They are becoming more relevant because more and more people are specifically looking for solutions to sleep problems.
For manufacturers of Tech & Durables, this means that research and development must be consistently expanded – and AI must be used where it enables truly intelligent, personalized products. For example, an oven that suggests recipes tailored to personal fitness goals. The future is not only connected, but also intelligent, holistic, and intuitive.
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“As consumers move from reactive to proactive wellbeing solutions, innovative brands that build trust will shape the future,” says Nevin Francis, Senior Director Global Strategic Insights at NIQ. “In a world focused on wellness, it is no longer a question of whether health technology will grow – but only of how quickly you can keep up.”
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[1] Market Intelligence Sales Tracking Period: Jan-Sep 2025 vs PY. Global ex. North America, Russia \n[2] https://data.oecd.org/healthrisk/overweight-or-obese-population.htm \n[3] https://sleepsurvey.resmed.com/ \n[4] https://nielseniq.com/global/en/insights/report/2025/global-state-of-health-wellness-2025/
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