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Privacy Policy

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Your data in trusted hands.

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For us, data protection is not a mandatory chapter, but a matter of course. Our website is operated on servers in Frankfurt am Main, we work with anonymized analytics tools, and we only use cookies with your consent. We comply with the GDPR and ensure that you can understand at any time which data we process and how.

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The following privacy policy describes in detail how we handle personal data.

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Updated Privacy Policy • Last updated: June 2026

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1. Responsible Provider

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GFU Consumer & Home Electronics GmbH
\nBockenheimer Landstraße 31
\n60325 Frankfurt am Main
\nGermany

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Phone: +49 69 50 92 93 411
\ngfu@gfu.de

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Data Protection Officer:
\nJennifer Drechsler
\njennifer.drechsler@gfu.de

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2. Rights of Data Subjects

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Users have the right to:

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  • Access to the stored data (Art. 15 GDPR)
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  • Rectification or erasure (Art. 16 and 17 GDPR)
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  • Restriction of processing (Art. 18 GDPR)
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  • Data portability (Art. 20 GDPR)
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  • Object to processing (Art. 21 GDPR)
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  • Lodge a complaint with a data protection authority (Art. 77 GDPR, e.g. Hessian Data Protection Commissioner)
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3. Data Processing When Visiting Our Website

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When you access our website, server log files are automatically collected:

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  • Browser type and version
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  • Operating system
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  • Referrer URL
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  • Date and time of access
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  • IP address (shortened where possible)
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Legal basis: Art. 6 para. 1 lit. f) GDPR (legitimate interest in security and functionality). The data is deleted after 7 days.

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4. Cookies and Tracking

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We use necessary cookies for the operation of the website and optional cookies for statistical and marketing purposes.

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  • Necessary cookies:
    \nEnable basic functions and cannot be disabled.
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  • Statistical and marketing cookies:
    \nUsed only with your consent (Art. 6 para. 1 lit. a) GDPR).
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  • Consent can be changed or withdrawn at any time via our cookie banner.
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5. Use of Third-Party Services

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a) Matomo (formerly Piwik)

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  • Self-hosted open-source web analytics software
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  • Data is stored anonymized (without reference to the IP address)
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  • No transmission to third parties or external servers
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  • Opt-out possible: You can disable tracking in the cookie settings
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b) YouTube and Vimeo

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  • Embedded videos may set cookies
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  • Data transfer only with your consent
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  • Privacy notices: YouTube | Vimeo
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c) Cloudflare
\nWe use Cloudflare (Cloudflare Inc., 101 Townsend St, San Francisco, CA 94107, USA) on our website as bot protection and a captcha service on forms. When used, the IP address and technical browser data are processed. Transfer to the USA is possible. The legal basis is Art. 6 para. 1 lit. f) GDPR (legitimate interest in protection against misuse). Further information: Cloudflare Privacy Notice.

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d) Kinsta
\nOur website is hosted by Kinsta Inc. (8605 Santa Monica Blvd #92581, West Hollywood, CA 90069, USA). The servers used are located in Frankfurt am Main (EU).

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6. Newsletter

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We use SendGrid (Twilio Inc., 645 Harrison Street, Suite 200, San Francisco, CA 94107, USA) to send newsletters and press mailing list emails. Processing may involve transfer to the USA. The legal basis is your consent pursuant to Art. 6 para. 1 lit. a) GDPR. Further information: SendGrid Privacy Notice.

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  • Registration requires double opt-in
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  • Storage of the registration IP address to prevent misuse
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  • Newsletter and press mailing list tracking:
    \nMeasurement of open rates using tracking pixels (withdrawal possible at any time)
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