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Attitude, Language & Data Protection

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Independent means: being open to everyone

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As an independent voice of the industry, GFU does not represent individual interests, but the whole. This neutrality is our foundation, and it comes with responsibility. Anyone who speaks for an entire industry must be open, accessible, and reliable: equally toward all shareholders, toward the media and policymakers, and toward everyone interested in the Home & Consumer Tech market. How we handle language, accessibility, and personal data is therefore not a mere formality for us. It is an expression of what GFU stands for.

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Language

Clarity without exclusion.

Language creates clarity, and that is exactly what matters to us. For better readability, we use the generic masculine. This decision is not directed against inclusion: all personal designations naturally apply to all genders and identities. At GFU, what counts is what someone contributes to the industry – not the form in which we refer to him or her.

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Accessibility

What we make accessible.

Information is only valuable when it reaches people. As the industry’s information hub, we want our content to be usable by everyone – regardless of technical requirements or individual needs. This website is designed according to the principles of digital accessibility and is guided by the recognized standards of the Web Content Accessibility Guidelines. We are continuously developing it further.

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Privacy Policy

How we handle data.

Trust is the currency of an industry organization. Accordingly, we handle your data with care: we collect only what we truly need and do not pass on any personal data to third parties. Our website complies with the requirements of the GDPR. We transparently disclose what we store and why – you can read more in our privacy policy.

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\n \"Christian
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\n Christian Keul\n Head of Content & Partnership\n

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»Connecting means excluding no one – not in language, not in access, not in how we interact with one another. For me, that is not a box-ticking exercise, but the foundation of every good collaboration.«

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\n" }, "media": { "images": [], "featured_image": null }, "ai_context": { "faq": { "type": "summary", "source": "generated", "visible": false, "confidence": "high", "purpose": [ "semantic_comprehension", "entity_disambiguation", "answer_generation" ] }, "semantic_qa": { "type": "summary", "source": "generated", "visible": false, "confidence": "low", "quality_score": 0, "purpose": [ "semantic_comprehension", "entity_disambiguation", "answer_generation" ], "items": [ { "answer": "GFU represents the Home & Consumer Tech industry as a whole rather than individual interests, maintaining neutrality, openness, and reliability toward all stakeholders.", "question": "What does GFU mean by being an independent voice of the industry?" }, { "answer": "GFU uses the generic masculine for readability and clarity. The wording is intended to include all genders and identities equally.", "question": "Why does GFU use the generic masculine in its language?" }, { "answer": "No. GFU states that all personal designations apply to all genders and identities, emphasizing contribution over form of address.", "question": "Is GFU’s language policy intended to exclude anyone?" }, { "answer": "GFU aims to make its website and information usable by everyone, regardless of technical requirements or individual needs.", "question": "How does GFU approach digital accessibility?" }, { "answer": "The GFU website is guided by the recognized standards of the Web Content Accessibility Guidelines, commonly known as WCAG.", "question": "Which accessibility standards guide the GFU website?" }, { "answer": "GFU collects only the data it truly needs, does not pass personal data to third parties, and transparently explains what is stored and why.", "question": "How does GFU handle personal data?" }, { "answer": "Yes. GFU states that its website complies with GDPR requirements and provides further details in its privacy policy.", "question": "Does the GFU website comply with GDPR requirements?" } ] } }, "faq_detection": { "status": "none", "visible": false, "source": "", "source_label": "", "quality_score": 0, "item_count": 0 }, "related": [] }