Home Electronics Market Index
Germany

In cooperation with GfK Retail and Technology GmbH, gfu publishes HEMIX, the Home Electronics Market Index in Germany (formerly the CEMIX, the Consumer Electronics Market Index). In addition to sales volume, HEMIX also records the turnover and average price for the entire private home electronics market in Germany.

HEMIX Q1 -4/ 2021

Following a year marked by the pandemic in 2020 and the resulting exceptionally high demand for home electronics products, the market continued to develop positively overall in 2021 – albeit at a weaker level. The current Home Electronics Market Index for 2021 as a whole shows sales growth in the consumer electronics and electrical household appliances product categories. Overall, the home electronics market has grown by 3.1 percent to more than EUR 49 billion in 2021.

Overview of the product segment:

3,1 %

Home Electronics Total
approx. 47.5 billion euros
in the whole of 2021.

2,5 %

Consumer Electronics Total
approx. 30.5 billion euros
in the whole of 2021.

4,2 %

Domestic Appliances Total
approx. 17.1 billion euros
in the whole of 2021.

3,1 %

Home Electronics Total
approx. 47.5 billion euros
in the whole of 2021.

2,5 %

Consumer Electronics Total
approx. 30.5 billion euros
in the whole of 2021.

4,2 %

Domestic Appliances Total
approx. 17.1 billion euros
in the whole of 2021.

4,3 %

Consumer Electronics
approx. 9.3 billion euros
in the whole of 2021.

7,0 %

Private Telecommunications Products approx. 12.7 billion euros
in the whole year of 2021.

3,1 %

Private IT Products
approx. 8.5 billion euros
in the whole year of 2021.

4,3 %

Consumer Electronics
approx. 9.3 billion euros
in the whole of 2021.

7,0 %

Private Telecommunications Products approx. 12.7 billion euros
in the whole year of 2021.

3,1 %

Private IT Products
approx. 8.5 billion euros
in the whole year of 2021.

1,8 %

Large Domestic Appliances
approx. 10 billion euros
in the whole year of 2021.

3,4 %

Small Domestic Appliances
approx. 7.1 billion euros
in the whole year of 2021.

1,8 %

Large Domestic Appliances
approx. 10 billion euros
in the whole year of 2021.

3,4 %

Small Domestic Appliances
approx. 7.1 billion euros
in the whole year of 2021.

Download the HEMIX Q1-4 2021 figures

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