Insights & Trends 2022
Recap und Presentations

gfu Insights & Trends took place on July 13 at Messe Berlin’s City Cube. The experts’ presentations focused on sustainable action while keeping in mind economic factors. The 90-minute program highlighted how industry, business consulting and the insurance sector are facing up to sustainability challenges and have developed solutions to reduce resource and energy consumption over the entire life cycle of a product. The event was hosted by moderator Claudia Bechstein.

gfu Insights & Trends 2022 – Recap

Sustainable use and disposal of consumer and home electronics

At the start, consumers had their say. Dr. Sara Warneke, Managing Director of gfu Consumer & Home Electronics GmbH, and Dr. Martin Schulte, Global Sector Leader Consumer Durables at the management consultancy OliverWyman, presented and discussed a current consumer study conducted by gfu in cooperation with OliverWyman, which investigated consumers’ attitudes towards sustainability and their purchasing behaviour with regard to consumer and home electronics. One result of the study: almost two thirds of consumers say that sustainability is important to them when buying electrical household appliances and consumer electronics. However, the actual additional willingness to pay is strongly differentiated between consumer groups, product categories and sustainability features.

Patrick Hypscher, BSH Hausgeräte GmbH, presented the activities of BlueMovement, which offers consumers the opportunity to rent large Bosch brand household appliances instead of buying them. This enables a responsible use of valuable resources by refurbishing and reusing the appliances.

Melanie Mietzner, Wertgarantie, presented the campaign “Repair instead of throwing away”. With this campaign, the special insurer for household appliances is committed to reducing electronic waste and promoting the circular economy.

Dr. Helmut Spoo, Dr. Spoo Umwelt-Consulting, showed that the economy is undergoing a transformation process towards a circular economy. Energy saving, resource and climate protection and the production of recyclable products are urgent challenges, but also economic opportunities for the entire industry.

Dr. Sara Warneke

Managing Director of gfu Consumer & Home Electronics GmbH,

Dr. Martin Schulte
Global Sector Leader Consumer Durables at OliverWyman

“The true value of green”: Willingness to pay for sustainability in home electronics. A study by gfu and Oliver Wyman

Patrick Hypscher

BSH Hausgeräte GmbH

Because every Journey starts at Home.
How BlueMovement is making home appliance use more sustainable.

Melanie Mietzner

Head of Marketing at WERTGARANTIE, responsible for sustainability in the group of companies

Repairing instead of throwing away – A study by WERTGARANTIE on e-waste

Dr. Helmut Spoo

Dr. Spoo Environmental consulting

Sustainable use and disposal of consumer electronics & home electronics.
From the linear economy to the circular economy

Presentations to download (in German language only)

For all those interested in further market figures: During the IMB, Alexander Dehmel, GfK Head of Market Intelligence Germany & Austria, presented a study on the following topic: Technical consumer goods 2022 – in crisis? If you are interested in the study, please send us an email to

Impressions of the gfu Insights & Trends 2022