Insights & Trends 2020
Review and presentations

Interesting and exciting information was to be had during the special “COVID-19” edition of the gfu Insights & Trends innovation forum on 2 September in Berlin, an event presented by gfu. During this event, moderated by Judith Rakers, top level representatives from the consumer and home electronics industry, related industries, retail, media technologies and research provided insights into the COVID-19 situation in Germany. The presenters described experiences, opportunities and obstacles from workplaces, schools, medicine and our everyday lives, specifically related to COVID-19.

Insights & Trends 2020 – In Review

Germany is in a balancing act between rethinking and returning to normality

No other event in recent history has changed the lives of people worldwide as drastically as the outbreak of the COVID-19 virus. Terms such as lockdown, home schooling, compulsory masks, contact restrictions, and social distancing, which were almost never heard of just a couple of months ago, have become part of our everyday language. This pandemic is not just about the spread of a virus and its associated health risks, it has also had an extensive impact on the economy, our lives and society as a whole. For some industries, the impact is critical, threatening their existence. While other sectors are coping better with the consequences, or may even be able to profit from the circumstances. The relatively slow pace of digitalization prior to the outbreak of the pandemic, for example, has been significantly sped up. While home offices were previously the exception, they are now part of the “new normal” – just one example of many.

In its two-hour program, the gfu Insights & Trends event showcased how different groups from science, industry, trade and media have been dealing with the challenges posed by COVID-19, the insights they have gained, the solutions they found and what we can learn for the future. Consumers also had their say – gfu had prepared a comprehensive large representative study of German consumers in preparation for the event.

gfu Insights & Trends was also the kick-off event for the IFA 2020 Special Edition, on 3-5 September in Berlin. This year, the world’s most important trade show for consumer electronics and domestic appliances is focusing on its core B2B functions, purely because of the restrictions imposed by the COVID-19 pandemic, and is being held as a purely invitation-only event.

Kai Hillebrandt

Chairman of the gfu supervisory board

The effect of COVID-19 on the consumer electronics and domestic appliance market, digitalization and society

Cornelia Schneider-Pungs

Education Specialist at Microsoft

Home office and home schooling: Germany at home – working and studying online

Patrick Schmich

Head of the Epidemiological Data and Survey Center at the Robert Koch Institute

Dashboards, chat bots, apps: App development opportunities in the fight against the pandemic

Marco Bühler

Managing Director of Beurer GmbH

Digital healthcare: Insights & future developments in a post-COVID-19 world

Volker Klodwig

Executive Vice President of Sales at BSH Home Appliances, member of the gfu supervisory board

Out from crisis, into a boom: How manufacturers and retailers are contributing to a new home atmosphere

Panel: Volker Klodwig, Dirk Wittmer and Saliha Özcan

The role of cooking and baking during a pandemic, and multi-channel marketing for brick-and-mortar retailers

Dirk Wittmer

Managing Director of Euronics XXL Johann + Wittmer GmbH and chairman of the Euronics eG supervisory board

COVID-19 Marketing Best Practices

Videos gfu Insights & Trends 2020 (German language)

Kai Hillebrandt: The effect of COVID-19 on the consumer electronics and domestic appliance market, digitalization and society

Kai Hillebrandt – Chairman of the gfu supervisory board

Cornelia Schneider-Pungs: Home office and home schooling: Germany at home – working and studying online

Cornelia Schneider-Pungs – Education Specialist at Microsoft

Marco Bühler: Digital healthcare: Insights & future developments in a post-COVID-19 world

Marco Bühler – Managing Director of Beurer GmbH

Volker Klodwig: Out from crisis, into a boom: How manufacturers and retailers are contributing to a new home atmosphere

Volker Klodwig – Executive Vice President of Sales at BSH Home Appliances, member of the gfu supervisory board

Dirk Wittmer: COVID-19 Marketing Best Practices

Dirk Wittmer – Managing Director of Euronics XXL Johann + Wittmer GmbH

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