IFA Innovations Media Briefing
Warm Up for the Big Event

At the beginning of July each year, a number of consumer and home electronics companies provide media representatives with a sneak preview of the innovations they plan to bring to IFA. Concise briefings guide the press through premieres, while presentations offer an opportunity to see the innovations in action and get questions answered by the experts.

Register for upcoming events via the Messe Berlin website. Media representatives can also access the related press releases published by participating manufacturers.

See the trends of tomorrow, today

Event organized by gfu and Messe Berlin

The IFA Innovations Media Briefing is a must for everyone who wants to know today what new products and exciting innovations the industry is developing for tomorrow. Top IFA exhibitors present their latest ideas, products and innovations in 20-minute presentations. Individual discussions with the exhibitors provide media attendees with high-quality and focused content about the upcoming IFA.

The next IFA Innovations Media Briefing will take place on July 15 and 16 in cooperation with gfu Insights & Trends at the bcc on Alexanderplatz.

Media representatives can register their interest in participating with the gfu press spokesperson.