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Insights & Trends 2026

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Starting point of the IFA Kick-Off • June 30, 2026, Futurium Berlin

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Health Tech, Wellbeing, Longevity: The Potential in Numbers.

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For six years, GFU and the strategy consultancy Oliver Wyman have been examining what truly drives the industry. With representative consumer studies on the topics shaping Home & Consumer Tech. After Artificial Intelligence (2024) and household robotics (2025), the focus in 2026 is on a field that is rapidly gaining importance: Health Tech, Wellbeing and Longevity. The results will be presented at Berlin’s Futurium, as the opening of the IFA Kick-Off and thus as the first step on the road to IFA Berlin in September.

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The 2026 Theme

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Health Tech in Bloom?

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An international consumer study

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Artificial intelligence has dominated the industry debate in recent years. At the same time, a second, equally profound development is emerging: health and wellbeing tech is becoming widely available, embedding prevention, self-care, and healthy aging into people’s everyday lives.

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This is precisely where GFU and Oliver Wyman come in. Their representative international consumer study provides the data for Insights & Trends 2026: on usage, motivation, and willingness to buy in relation to health tech. After all, the devices have long been present in almost every household. The real question is how they can create genuine added value for health.

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The study
\nSix markets, one question: What makes us healthy?

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Consumer behavior is being examined in six key global markets, including Germany, India, Brazil, China, and the USA. The study explores four central questions:

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  • How strong is the willingness to invest preventively in one’s own health?
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  • What role do smart everyday devices play in coping with stress?
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  • How does user motivation differ across cultures: performance optimization, wellness, or simply reliable home diagnostics?
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  • And how is acceptance developing for digital ecosystems, coaching apps, and subscription models?
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The Hosts

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Who will guide you through the morning.

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The presentation of the study results and the subsequent discussion will be jointly moderated and framed in terms of content by:

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    \n Carine Chardon • Managing Director, GFU Consumer & Home Electronics GmbH

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    Carine Chardon is Managing Director of GFU Consumer & Home Electronics GmbH, the company responsible for IFA’s industry analyses, studies, and market trend analyses. As an experienced industry expert in consumer electronics and home appliances, she has already held various leadership positions related to industry representation and market development in Germany, for example at ZVEI and the German TV Platform.

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    \n Dr. Martin Schulte • Partner Retail and Consumer Goods, Oliver Wyman

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    Dr. Schulte is Global Sector Leader at the management consultancy Oliver Wyman and a member of the German management team. Holding a doctorate in business administration, he advises companies in the electrical industry worldwide on issues of commercial and digital transformation. His areas of focus include the further development of business models, platform " }, "media": { "images": [], "featured_image": null }, "ai_context": { "faq": { "type": "summary", "source": "generated", "visible": false, "confidence": "high", "purpose": [ "semantic_comprehension", "entity_disambiguation", "answer_generation" ] }, "semantic_qa": { "type": "summary", "source": "generated", "visible": false, "confidence": "low", "quality_score": 0, "purpose": [ "semantic_comprehension", "entity_disambiguation", "answer_generation" ], "items": [ { "answer": "Insights & Trends 2026 is a GFU and Oliver Wyman initiative presenting an international consumer study on Health Tech, Wellbeing and Longevity as part of the IFA Kick-Off.", "question": "What is Insights & Trends 2026?" }, { "answer": "Insights & Trends 2026 will take place on June 30, 2026, at Futurium Berlin as the starting point of the IFA Kick-Off.", "question": "When and where will Insights & Trends 2026 take place?" }, { "answer": "The 2026 theme focuses on Health Tech, Wellbeing and Longevity, exploring how technology supports prevention, self-care, stress management and healthy aging.", "question": "What is the main theme of Insights & Trends 2026?" }, { "answer": "The study is conducted by GFU Consumer & Home Electronics GmbH together with the strategy consultancy Oliver Wyman.", "question": "Who is conducting the Insights & Trends 2026 study?" }, { "answer": "The study examines consumer behavior in six key global markets, including Germany, India, Brazil, China and the USA.", "question": "Which markets are included in the consumer study?" }, { "answer": "The study explores willingness to invest in preventive health, the role of smart devices in stress management, cultural differences in motivation, and acceptance of digital ecosystems, coaching apps and subscription models.", "question": "What questions does the study explore?" }, { "answer": "The event will be moderated and framed by Carine Chardon, Managing Director of GFU, and Dr. Martin Schulte, Partner Retail and Consumer Goods at Oliver Wyman.", "question": "Who will moderate the presentation and discussion?" } ] } }, "faq_detection": { "status": "none", "visible": false, "source": "", "source_label": "", "quality_score": 0, "item_count": 0 }, "related": [] }