Looking back at IFA 2020
Underpinned by tight health and safety rules, IFA 2020 Special Edition connected brands with media, retailers and the public. IFA 2020 Special Edition has sent the message that “tech is back” and that both the consumer electronics and home appliances industry and tech media have a hunger for real-life experiences.
IFA 2020 Special Edition
This year’s IFA Berlin was a hybrid event:
Three days of keynotes, presentations and product launches took place in real life under tight health and safety rules, but were augmented by IFA’s new virtual platform, IFA Xtended Space.
IFA 2020 Special Edition also hosted SHIFT Mobility meets IFA NEXT, an innovation platform that brought together start-ups, innovators and many companies shaping the future of mobility and everyday life. In addition, the IFA Business, Retail & Meeting Lounges provided an opportunity for brands and retailers to meet and do business in a safe, but face-to-face environment.