IFA Berlin: Eight segments – one venue
IFA NEXT directs its attention to the future. The event was initiated in order to create a platform alongside the major brand presentations, focusing on technologies that are right now in the initial stages and will influence our lifestyles in the future. This is where start-ups, research institutes, universities and technology companies showcase their latest ideas, future products and innovative solutions.
IFA Home & Entertainment Electronics
IFA Home & Entertainment Electronics is the traditional core of IFA. Televisions with amazing resolutions of 4K and 8K, surround sound audio, as well as products and solutions for the smart home are the focal points of this area.
IFA Audio Entertainment
IFA Audio Entertainment takes you on a journey into the world of high-fidelity sound. Speakers, headphones and fine digital audio equipment delight your ears and also your eyes.
IFA Home Appliances
IFA Home Appliances presents state of the art products for our kitchens and other areas of our homes. From large to small: from refrigerators and washing machines, to robotic vacuum cleaners, fully automatic coffee machines and electric toothbrushes.
IFA My Media
IFA My Media presents the versatile world of electronics: photo, video and imaging for exciting images and videos, computing, gaming, virtual reality and storage technologies for productivity and entertainment are at home here. And in the IFA Fitness & Activity section, it is obvious action is the centre of attention everywhere.
IFA Public Media
IFA Public Media puts TV and radio stations on center stage, including traditional broadcasters, streaming service providers, and music portals.
Communication connects, and at IFA Communication, connectivity is the focus – via smartphone or Internet cable. And to make sure no one gets lost, navigation technologies are at right at home here too.
IFA Global Markets
Technology products need global supply chains. This is particularly clear at the IFA Global Markets in STATION-Berlin, a trade fair for component suppliers, contract manufacturers, and original equipment manufacturers (OEM and ODM).