More than 1,800 exhibitors came to the 100th anniversary edition of IFA to show cutting-edge innovation in consumer electronics and home appliances. Artificial Intelligence, Sustainability and Digital Health were among the big themes of IFA 2024.
Berlin, September 10, 2024 – The 100th anniversary edition of IFA has attracted more than 215,000 visitors from 138 countries – including more than 133,000 trade visitors – who came to Berlin to see the latest products and trends in consumer electronics and home appliances. Germany’s Chancellor Olaf Scholz opened IFA 100 at the Gala event on Thursday evening, followed by an opening tour to see the latest innovation across all sectors.
Along the more than 150 speakers this year, several keynotes stood out. Dr Reinhard Zinkann, the Executive Director and Co-Proprietor of the Miele Group, discussed how white goods can become part of the circular economy; Mark Barrocas, the CEO of SharkNinja spoke about the innovation engine powering his business; Dr Karsten Wildberger, the CEO of MediaMarktSaturn, explored “AI, Connectivity, Gaming and Content Creation”, and the acclaimed singer, actress and philanthropist Nicole Scherzinger discussed how technology and social media keep changing music, entertainment, philanthropy and advocacy.
With visitor numbers up 18 percent on last year, IFA saw a surge in visitors particularly from the United States, Italy, France, Poland, Korea and the United Kingdom. With halls fully booked, IFA Berlin hosted more than 1,800 exhibitors, with strong growth especially in the sectors ‘Smart Home’, ‘Communication & Connectivity’, ‘Computing & Gaming’, ‘Audio’ and ‘Photo, Video & Content Creation’ and ‘Digital Health’. More than 200 start-ups crowded into the innovation hub IFA NEXT, showcasing, among other innovative devices, a flying car, cognitive robots and AI-powered drones; a large number of start-ups came from South Korea, which was this year’s IFA NEXT Innovation Partner Country for 2024.
IFA 100 also saw the return of the famous Sommergarten, which was packed for performances from international music legends like Bryan Adams, Faithless and some of Germany’s top hip hop artists curated by 6PM – which attracted the GenZ demographic in huge numbers. A live recording of Germany’s popular Fest and Flauschig podcasts also saw thousands of fans flock to the Sommergarten. IFA Berlin presented itself to visitors with a new look and feel – a rebrand that combined bold and fresh colours with the traditional “Funk Otto” logo. The importance of IFA as a platform for exhibitors and retailers in the tech sector was demonstrated once more. This can be seen in the large numbers of visitors, especially trade visitors, media representatives and increasingly visitors from the politics. But above all, in the amount of broad public interest. Media attendance was up 43 percent, while the number of tech bloggers and influencers grew 300 percent. Like every year, IFA was a showcase of the near-future of the technology industry. There was a broad range of real-life implementations of the latest generation of Artificial Intelligence tools. Sustainability was another big topic at booth across the fairgrounds, with companies showing how they offer more sustainable devices, and how their products and services can help consumers to live more sustainable lives. Digital Health was also prominent, as consumers are looking for ways how technology can help them stay healthy.
Leif Lindner, the CEO of IFA Berlin Management GmbH, said: “What a wonderful 100th birthday party for IFA, and what an amazing year for the world’s leading technology trade fair. We are really grateful to all our industry, all trade visitors, the public and all the media who came to Berlin and truly made IFA 100 a year and an event to remember. We are satisfied with the huge number of commitments already from our exhibitors to participate at IFA 2025.”
Dr Sara Warneke, the Managing Director of gfu Consumer & Home Electronics GmbH which owns the IFA brand, said: “IFA 100 has exceeded all our expectations. We can see that the changed concept of IFA is working, in no small part due to the fact that young media professionals and content creators in particular were able to inspire their generation for IFA. The feedback from our partners, exhibitors, the retail industry and of course all visitors is unanimous. IFA 100 has been a huge success for them, for their business and for our industry. This year, IFA has proven to betruly the platform for the next 100 years.”
IFA 2025 takes place: September 5 – 9 in Berlin.
IFA Statements
Michael Sadranowski, Vice President Sales, AVM:
The new IFA look of the ‘Innovation For All’
fits perfectly with our FRITZ! products for the digital home. This year, IFA has once again managed to fill the halls and attract people to the Radio Tower. We are very satisfied and look back on a successful IFA 2024 with many national and international guests at our stand.
Richard Wang, Founder and CEO of Aiper:
This year’s IFA was special not only because of
its anniversary but also because it was a great success for us as a company. Although the focus of the trade fair is on consumer and household electronics, it once again provided us, as experts in pool cleaning robots, with the opportunity to reach new target audiences on-site. We had many excellent conversations and received valuable feedback on our latest innovations in intelligent pool cleaning. We are already looking forward to return next year!
Andreas Diebold, Managing Director Robert Bosch Hausgeräte GmbH:
We would like to pay a big compliment to the organisers of the trade fair – many of our suggestions for improvement from 2023 have been implemented. In general, we observed a strong interest in the IFA and the mood is very positive. A noticeable number of young people visited the trade fair, there were more media representatives on site and the IFA attracted more attention in the city of Berlin. My personal highlight is our new oven with food recognition. Thanks to artificial intelligence and the integrated camera, the oven recognises what is being prepared and suggests the optimum settings.
Andreas Ehret, Senior Director, Automotive , Dolby Laboratories:
We are delighted to have played our part in the ‘IFA 100 Moments’ together with our partners NIO, Sharp, Yamaha and Audeze and the ‘Dolby Berlin Experience’ at NIO House. New business contacts and consumers showed great enthusiasm for Dolby Atmos in the car among other attractions. The Dolby Stage in Hall 13, where we provided information about Dolby Atmos with prominent guests such as SCHILLER and James Bond voice Dietmar Wunder, was also well attended.
Dr. Stefan Müller, Chairman of the Executive Board of expert SE:
The anniversary IFA 2024 was a complete success for us, characterized by good discussions with our shareholders and industry partners as well as an enthusiastic mood from our hall visitors. I would like to thank IFA Management GmbH for the successful organization. The 100th IFA laid the foundation for many more successful years of the most important leading trade fair in the industry.
Sühel Semerci, Executive Vice President Hisense Gorenje Germany GmbH:
Hisense Gorenje was able to demonstrate
its market and brand presence impressively at the successful anniversary IFA. There was a huge rush of visitors, which meant that in some places it was really cramped between all the innovations on display. And this despite the fact that our trade fair presence was anything but small at 3,000 square metres. The highlights were certainly the impressive TV displays from the UXN series, the new PX3-Pro Laser Cinema and the Gorenje PizzaPlus 350°C oven.
Horst Nikolaus, Managing Director, JURA GmbH:
The anniversary IFA was a great success for
JURA. Our household and professional products – including the new J10 and the Cold Sweet Nitro Kit – generated enormous interest from both consumers and retailers, as well as in the media. With this, we are well-prepared for the upcoming Christmas season.
Steve Shin, CEO Western Europe LG:
IFA 2024 was an absolute highlight for LG! I was especially thrilled by the incredible interest in our Self-Driving AI Home Hub – an autonomous AI robot that left visitors in awe. It was also a great honor to personally welcome Chancellor Olaf Scholz accompanied by Senator for Economic Affairs Franziska Giffey and the Governing Mayor of Berlin Kai Wegner, to our booth and give him a glimpse into our “Affectionate Intelligence Home.” Visitors were particularly impressed by the variety of customized solutions – whether for seniors, families with children, or pet owners. LG truly succeeded in showcasing the potential of LG ThinQ® ON, our AI hub, and demonstrating how it can revolutionize and simplify everyday life.
Peter Wildner, Managing Director and Co-Founder Nivona:
Once again this year, we are overwhelmed
by the feedback from visitors. IFA is a fixed part of our schedule every year. There are few other platforms where we can reach our partners in the specialist trade as effectively and efficiently with information about our new products like the NIVO 8107.
Levent Güngör, Managing Director Philips TV & Sound / TP Vision D/A/CH:
IFA presented itself positively with a
forward-looking format for its anniversary. We are very satisfied with the results and were able to hold very good discussions in our Ambilight TV Base Camp and demonstrate the fascination of Ambilight. The fact that we were able to celebrate the premiere of the new flagship OLED+959 at IFA has proven its worth. These are the innovations that visitors want to see at a trade fair.
Jon Arvidsson, Managing Director, Russell Hobbs Germany GmbH:
We are very pleased with the response
this year. The IFA offers us the opportunity to effectively present our brands and well-thought-out products to a broad and international audience. In particular, the innovative kettle CALM, which we exhibited in a separate part of our booth, the “Experience Room” attracted many consumers and trade partners. This year’s trade fair was once again an important venue for us to exchange ideas with our customers, partners and industry experts. We were also able to gain valuable insights into the latest market trends and developments at IFA.
Sascha Lange, Vice President Sales & Marketing Sharp:
We celebrated the 100th anniversary of
IFA and are grateful to be a part of this remarkable family. IFA has once again proven to be an outstanding platform for communication and innovation, fully meeting our expectations and giving us a feeling of being at home. It was a pleasure to welcome our key customers and media representatives to look to the future together. We look forward to next year with great anticipation as IFA continues on its successful path.
Tadato Kimura, Country Head Sony Deutschland:
First and foremost, we would like to
congratulate the IFA Management GmbH team, the gfu and Messe Berlin on an all-round successful IFA! The centenary was the central theme that was consistently implemented for the trade fair and in all communications. At the same time, the organisers succeeded in building a bridge to the present and the future and creating an inspiring, lively event for exhibitors and visitors. We particularly appreciate the approach of attracting new target groups from the digital imaging sector with the Content Creator Hub and the IFA Video Competition and are delighted to have been involved as a partner of the trade fair. Overall, IFA was, as always, an important point of contact for us with our retail partners and a barometer for trends and the latest developments in the industry.
Michael Geisler, General Manager AEG/Electrolux Germany & Austria:
The 100th IFA was an outstanding
success for AEG. Our biggest product launch in the brand’s history, the new AEG Kitchen Line, excited both our retail partners and all other visitors to the show. A special highlight was the visit of the German Chancellor, who was particularly impressed by the scratch resistance of our AEG SaphirMatt induction hob. A memorable IFA anniversary that will go down in AEG history.
Sebastian Kebbe, Managing Director of Beurer GmbH:
We look back on a successful IFA, where the positive feedback from visitors clearly validated our efforts. We are equally proud to have set new trends ourselves as exhibitors with our numerous innovations. In all seven of our product areas, visitors were impressed. I am pleased with the approval on topics such as sustainability and products ‘Made in Europe’. This response motivates us to continue being a leader in innovation.
Peter Braukmann, Managing Director Caso:
The trade fair was a complete success for us.
We were able to make numerous new international and national contacts and further deepen existing contacts. We are convinced that our new products will be excellently positioned on the market.
Karl Trautmann, Executive Board Electronic Partners:
As always, when the IFA calls to Berlin, the sun
has shown itself at its best – this year even at its very best! In absolutely perfect summer weather, we were able to experience a diverse and very lively IFA 100, from which our entire group has benefited: from the excellent organization of the fair to numerous inspiring conversations at the manufacturer stands, as well as great products and impressive industry presentations. A big thank you to Leif-Erik Lindner and his team!
Jochen Pohle, Chief Retail Officer EK Retail:
The anniversary IFA was a great success for us! The visitor numbers at our stand were significantly higher than the previous year, and we were able to have numerous constructive conversations with retailers and industry representatives. A highlight was the farewell event for Berthold Niehoff that we organised on Friday evening, which was attended by many notable industry actors. We are already looking forward to next year!
Christian Sokcevic, CEO Hama:
The response to our new trade fair stand was
overwhelming. Our products are designed to make cooking an experience and enrich the lives of our customers. Whether it’s high-quality juicers, designer air fryers or the new PizzaChef 400° pizza oven – with our innovations we take our customers on a real journey of enjoyment. The great interest in our new products confirms our direction.
Eason Yong, Channel Sales Director von Jackery:
It’s great to see that interest among end consumers is growing again and that the perception and media presence of the trade fair was particularly strong this year – also thanks to the opening by the Federal Chancellor. We are very pleased with the attention and positive feedback from retailers and end consumers and are taking away many valuable impressions from Berlin.
Hartmut Jenner, Chief Executive Officer (CEO) at Alfred Kärcher SE & Co. KG:
For us, the IFA is an excellent platform for an
intensive exchange of ideas and experience. This year, too, it was a complete success for Kärcher. The response was excellent, our stand was well attended and the enthusiasm for our innovations was clearly noticeable. Among other things, we presented vacuum and mopping robots such as the RCV 5 vacuum robot equipped with a dual laser system, the FC 8 Smart hard floor cleaner with app connection and the multifunctional SC 1 Multi handheld steam cleaner. I was particularly pleased about the many good discussions with customers and partners.
Steffen Nagel, Managing Director Sales & Marketing, Liebherr-Hausgeräte GmbH:
100 year of IFA, 75 years of Liebherr,
70 years of Liebherr Appliances – in this unique setting, we inspired new momentum at the trade fair and made ‘innovation for all’ a tangible experience. Germany’s Federal Chancellor Olaf Scholz visited the Liebherr stand to find out about our latest pioneering achievement, BluRoX, and valuable dialogues with our retail partners have once again shown the importance of personal feedback at IFA.
Laurin Schüller und Klaus Reben Exportleiter Ritterwerk:
Our trade show appearance was a
complete success! The high visitor traffic and great interest in the BEEZER® and lupo13 devices impressed us. The advantages of the products were immediately understood by visitors, leading to numerous orders – the first BEEZER® shipment is already sold out! The visits from our existing customers were particularly valuable, while we were also able to make promising new contacts abroad. The BEEZER® was a true magnet, drawing interest to our booth. Conclusion: A thoroughly successful trade show appearance!
Mario Winter, Vice President Marketing Samsung:
It’s remarkable how IFA has been a significant player in the tech industry for 100 years, continually reinventing itself along the way. Starting out as a radio exhibition, it has transformed into a hub for innovative technology, connectivity, and the smart home. IFA serves as the primary industry platform in Germany and Europe where we can engage with our partners and clients to explore possibilities and plan for the future. With the theme “AI for All,” attendees had the opportunity to witness firsthand the advantages of our convincing hardware with smart AI features, whether at home or on the go. A key highlight for us at IFA were our connected health solutions, aimed at providing individuals with preventative healthcare within the comfort of their own homes. The Samsung Health platform takes a comprehensive approach, empowering users to integrate insights on sleep, nutrition, and exercise by leveraging a variety of devices and services. The Galaxy Ring further facilitates monitoring health data effortlessly. IFA provided the perfect venue for us to discuss about this strategic growth area in depth.
Michael Meier, Managing Director D/A/CH Shark/Ninja:
At this very special anniversary IFA in Berlin, we presented ourselves in Hall 3.1 on an area of over 1,300 square meters with 34 different product categories. We are particularly proud to have presented more than 20 exciting new products, all of which received positive customer feedback. The feedback was overwhelming and confirms our continuous efforts to offer innovative solutions and high-quality products.