The home electronics market in the first half of 2019 is just under the previous year – strong sales in audio and video accessories and wearables; growth for large and small electrical appliances.
The market for home electronics (HE), represented by HEMIX, the Home Electronics Market Index, has declined slightly in the first half of 2019 by only 1.4%, just under the previous years’ performance in the same period. Sales reached a total of 19.2 billion euros in the months from January to June 2019.
Consumer electronics market performance
With a turnover of around 12,3 billion euros, there was a drop in sales in the consumer electronics market of 4.1% compared with the same period in the previous year. Entertainment (-7.1%, about 3.9 billion euros) and private telecommunications (-4.1%, almost 5,4 billion euros) both recorded lower sales. Only the private IT product segment (+0.3%, around 3 billion euros) was able to stop the decline in sales from the first quarter of 2019.
In the entertainment segment, televisions generated a turnover of almost 1.7 billion euros (-10.1%) in the first half of 2019. The number of TVs sold declined by 1.5% to 3 million units, while the average price of all televisions sold fell by 8.7% to 564 euros. In the home audio segment, sales decreased by 6.5% to 476 million euros. With sales of 531 million euros (+20.2%), the audio and video accessories segment bucked the trend and continued its growth in the first half of 2019.
In the private telecommunications segment, core wearables saw a significant growth in revenue of 401 billion euros and strong growth of 42.8% over the same period in the previous year. The number of units sold increased (over 2.3 million devices, +37%), as did the average price (171 euros, +4.3%). Despite an increase in the average price of smartphones to 487 euros (0.7%), there was a 6.6% (4.8 billion euros) decline in sales as the number of smartphones sold was lower at about 9.9 million devices (-7.2%).
With strong tablet device sales (+7.5%), monitors (+12%) and printers (+3.4%), the private IT products segment was able to stop the decline.
Household electrical appliance market performance
Both household appliance segments showed a positive trend in the first half of 2019: large electrical appliances recorded a 1.7 increase in sales to 4.3 billion euros, while small electrical appliances grew by 7.1% to 2.6 billion euros.
Market researches are expecting a stable performance for the overall market of home electronic products in the current year. The consumer electronics segment will decline by 2%, while large and small electrical appliances are expected to grow by 2% and 6% respectively.
The market data is collected jointly by GFU Consumer & Home Electronics GmbH and Gfk Retail and Technology GmbH uniformly from all market participants, and collated in the form of the official Home Electronics Market Index (HEMIX). It is published quarterly in cooperation with the German Association of Retail Technology (BVT). HEMIX contains the current market data as sourced by these knowledgeable partners.
HEMIX represents the quarterly German market performance based on both quantity and value. The home electronics market is defined as the sum of sales of consumer electronic products and electrical household appliances in Germany to private consumers.
View the complete HEMIX data on the websites of the participating partners.
For more information, please visit:
gfu Consumer & Home Electronics GmbH
Dr. Alexander Pett (Managing Director)
Telephone: +49 69 6302-219
Roland M. Stehle (Press and Public Relations)
Telephone: +49 911 377 79 00
GfK Retail and Technology GmbH
Telephone: +49 911 395–4802
German Association of Retail Technology (BVT)
Steffen Kahnt (Managing Director)
Telephone: +49 221 271 66–10
Joachim Dünkelmann (Deputy Managing Director)
Telephone: +49 221 271 66–14