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IFA Berlin
Market & Figures
Media Center
About us
- gfu
- The gfu team
- Shareholders
- Contact
- Jobs

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PRESS INFORMATION | OVERVIEW

gfu press information
First-hand information

Neue AEG Küchenlinie

16. August 2024

Press contact gfu
Roland M. Stehle

phone: +49 911 3777 900
email: stehle@gfu.de

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Founded in 1973 as the Society for the Promotion of Consumer Electronics in Germany, gfu is the brand owner of IFA, and operates under the name gfu – Consumer & Home Electronics GmbH. Many leading brands in the consumer electronics and home appliance industries are partners. gfu’s goal is to provide information about the trends and innovations in these industries as well as organizing trade shows.

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Smart Home

Balancing Privacy Concerns and Consumer Acceptance

The smart home technology market continues to stand out as a dynamic growth sector amidst a consolidating consumer tech landscape

Smartphone trends 2024:

Premium models and increasing prices dominate the market

Imagine you are holding a next-gen smartphone in your hand: Improved technology, an even slimmer design, the best display yet – and the price? Higher than ever before

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