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        "title": "HEMIX Home Electronics Market Index Q1-4/2025",
        "url": "https://gfu.de/en/hemix-home-electronics-market-index-q1-4-2025/",
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        "language": "en_US",
        "published": "2026-03-05T16:25:27+00:00",
        "modified": "2026-06-28T14:42:09+00:00",
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        "meta_title": "HEMIX Home Electronics Market Index Q1-4/2025 Report",
        "meta_description": "Read the HEMIX Home Electronics Market Index 2025 on Germany’s steady market, €46.9bn revenue, segment trends, and stabilization after declines.",
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    "content": {
        "excerpt": "The market for home electronics (HE) products, as represented in the HEMIX, Home Electronics Market Index, continued to stabilize in the first three quarters of 2025.",
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        "full_text_html": "\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            \n                            <div class=\"text__body\"><p>The market for consumer electronics products and electrical household appliances developed overall steadily in 2025. After a declining previous year, the home electronics market, with total revenue of 46.9 billion euros, reached the previous year’s level (±0.0 percent).</p>\n<p>Overall, this indicates a calming of the market. While individual segments continued to decline – particularly traditional consumer electronics and major domestic appliances – growth impulses in the areas of information technology, video games, and small domestic appliances provided balance.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n\n\n\n<div class=\"block block--spacer block--spacer-50 block--bg-transparent\" style=\"height: 50px\" aria-hidden=\"true\">\n    </div>\n\n\n\n<section class=\"block block--stimmen block--pad-normal block--bg-navy block--stimmen--image-right block--stimmen--single block--pause-on-hover block--inset block--rounded\" data-stimmen-slider=\"1\" data-autoplay-speed=\"8\">\n\n    \n    <div class=\"container stimmen__inner\">\n\n                    <p class=\"stimmen__eyebrow\">On market development</p>\n        \n        <div class=\"stimmen__stage\">\n\n            <div class=\"stimmen__slides\" role=\"group\">\n                                    <article class=\"stimmen__slide is-active\" data-slide-index=\"0\" aria-hidden=\"false\">\n                                                    <div class=\"stimmen__avatar\">\n                                <img class=\"stimmen__avatar-img\" src=\"https://gfu.de/wp-content/uploads/2026/06/portrait-2026-carine-chardon-1024x1024.webp\" alt=\"Carine Chardon\" loading=\"lazy\" width=\"1663\" height=\"1663\" />                            </div>\n                        \n                        <div class=\"stimmen__body\">\n                            <p class=\"stimmen__meta\">\n                                <strong class=\"stimmen__name\">Carine Chardon</strong>\n                                                                    <span class=\"stimmen__role\">Managing Director of GFU Consumer &amp; Home Electronics GmbH</span>\n                                                            </p>\n\n                            <blockquote class=\"stimmen__quote\"><p>»After the significant years of correction that followed the pandemic-related demand peak in 2020 and 2021, we saw a clear stabilization of the market in 2025. Investments in new technologies – for example in gaming or high-performance IT products – as well as an overall somewhat more robust consumer climate contributed to this development. At the same time, it is becoming apparent that replacement cycles are lengthening in some segments – also thanks to durable products.«</p></blockquote>\n\n                                                    </div>\n                    </article>\n                            </div>\n\n            \n        </div>\n    </div>\n</section>\n\n\n\n<div class=\"block block--spacer block--spacer-50 block--bg-transparent\" style=\"height: 50px\" aria-hidden=\"true\">\n    </div>\n\n\n\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\">Sales volume and price developments offset each other</h2>\n                            <div class=\"text__body\"><p>In many product areas in 2025, rising unit sales were offset by lower average prices. This development was particularly evident in TV sets. Although sales volume rose by 2.1 percent to 4.54 million units, the average price across all devices sold fell by 8.2 percent to 642 euros. Accordingly, the segment recorded a 6.3 percent decline in revenue to 2.9 billion euros. The downward price trend is primarily attributable to two major factors – on the one hand, the pronounced price sensitivity of consumers and, on the other, increasing competition in the large-format display segment.</p>\n<p>By contrast, the video game consoles segment developed extremely dynamically. Sales volume rose by 6.6 percent, while average prices increased by 12.3 percent. Overall, revenue in this segment grew by 19.7 percent to 919 million euros. New hardware generations, attractive bundles, and persistently high demand for gaming ecosystems acted as key growth drivers in this segment. Action cams also recorded positive development. Sales volume increased by 18.7 percent, and revenue rose by the same amount to 131 million euros. Impulses came in particular from the outdoor sector as well as from the fields of content creation and social media.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n\n\n\n<div class=\"block block--spacer block--spacer-50 block--bg-transparent\" style=\"height: 50px\" aria-hidden=\"true\">\n    </div>\n\n\n\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\">Development in the consumer electronics sector:</h2>\n                            <div class=\"text__body\"><p>With revenue of 29.5 billion euros, the consumer electronics sector as a whole remained almost at the previous year’s level, recording only a slight decline of 0.1 percent.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n\n\n\n<div class=\"block block--spacer block--spacer-50 block--bg-transparent\" style=\"height: 50px\" aria-hidden=\"true\">\n    </div>\n\n\n\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\" style=\"font-size: var(--text-2xl)\">Consumer electronics</h2>\n                            <div class=\"text__body\"><p>The consumer electronics sector recorded a decline of 1.9 percent to 7.8 billion euros. While TV sets increased in volume terms, falling average prices led to revenue losses. Revenue in the home audio segment also declined significantly, with a decrease of 9.0 percent. The reasons for this are increasing market saturation for soundbars and smart audio systems, as well as overall subdued replacement demand. Positive impulses within consumer electronics, however, came in particular from the above-mentioned areas of video game consoles and from the action cams segment.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n\n\n\n<div class=\"block block--spacer block--spacer-50 block--bg-transparent\" style=\"height: 50px\" aria-hidden=\"true\">\n    </div>\n\n\n\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\" style=\"font-size: var(--text-2xl)\">Privately used telecommunications</h2>\n                            <div class=\"text__body\"><p>The privately used telecommunications segment recorded a revenue decline of 2.8 percent to 14.4 billion euros in 2025. Smartphones continued to show a slight downward trend, reaching a 3.0 percent decline in revenue. Although average prices rose moderately by 2.1 percent, unit sales fell by 5.0 percent. Extended usage cycles, technically mature device generations, and overall cautious consumer behavior shaped development in this segment. Core wearables, by contrast, achieved a slight revenue increase of 0.3 percent. Here, rising unit sales of 6.0 percent were offset by moderately declining average prices.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n\n\n\n<div class=\"block block--spacer block--spacer-50 block--bg-transparent\" style=\"height: 50px\" aria-hidden=\"true\">\n    </div>\n\n\n\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\" style=\"font-size: var(--text-2xl)\">Privately used IT products</h2>\n                            <div class=\"text__body\"><p>The information technology sector developed extremely dynamically in 2025, recording revenue growth of 8.1 percent to 7.3 billion euros. Desktop PCs grew particularly strongly, with a revenue increase of 33.8 percent, as did notebooks, with growth of 13.5 percent. Overall, the PC segment increased by 9.4 percent. Key impulses came from replacement purchases in the wake of expiring software support cycles, from more powerful and AI-capable device generations, and from continued investment in equipment for home office and/or hybrid working models. External hard drives, with revenue growth of 16.9 percent, and USB sticks, with an increase of 10.5 percent, also developed positively. The growing need for storage due to AI-generated and/or high-resolution content and gaming applications provided support here. Tablet PCs recorded a slight increase in sales volume, but had to accept a revenue decline of 4.2 percent due to falling average prices.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n\n\n\n<div class=\"block block--spacer block--spacer-50 block--bg-transparent\" style=\"height: 50px\" aria-hidden=\"true\">\n    </div>\n\n\n\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div cl"
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                    "answer": "The HEMIX Home Electronics Market Index is the official quarterly market index for Germany’s home electronics sector, compiled by GFU Consumer & Home Electronics GmbH and NIQ.",
                    "question": "What is the HEMIX Home Electronics Market Index?"
                },
                {
                    "answer": "The German home electronics market stabilized in 2025, reaching total revenue of 46.9 billion euros and matching the previous year’s level.",
                    "question": "How did the German home electronics market perform in 2025?"
                },
                {
                    "answer": "Growth in information technology, video game consoles, action cams, and small domestic appliances helped offset declines in traditional consumer electronics and major domestic appliances.",
                    "question": "Which segments supported market stability in 2025?"
                },
                {
                    "answer": "TV unit sales rose by 2.1 percent, but average prices fell by 8.2 percent due to consumer price sensitivity and stronger competition in large-format displays, leading to lower revenue.",
                    "question": "Why did TV revenue decline despite higher unit sales?"
                },
                {
                    "answer": "Video game consoles performed strongly, with unit sales up 6.6 percent and average prices up 12.3 percent, resulting in revenue growth of 19.7 percent to 919 million euros.",
                    "question": "How did video game consoles perform in 2025?"
                },
                {
                    "answer": "Growth was driven by replacement purchases, expiring software support cycles, more powerful AI-capable devices, and continued investment in home office and hybrid work equipment.",
                    "question": "What drove growth in privately used IT products?"
                },
                {
                    "answer": "The industry expects moderate growth in 2026, supported by AI-enabled devices, the FIFA World Cup, new gaming hardware, efficient household appliances, and a stronger construction sector.",
                    "question": "What is the outlook for the home electronics market in 2026?"
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