{ "$schema": "https://symbion.dev/schemas/ai-json-page-v1.json", "version": "1.0", "generated": "2026-06-30T16:49:02+02:00", "page": { "title": "Health Tech Study", "url": "https://gfu.de/en/health-tech-study/", "type": "post", "language": "en_US", "published": "2026-06-30T10:41:09+02:00", "modified": "2026-06-30T07:47:00+02:00", "alternates": [ { "hreflang": "de", "url": "https://gfu.de/en/health-tech-study/", "lang": "de", "post_id": 3833 }, { "hreflang": "en", "url": "https://gfu.de/en/health-tech-study/", "lang": "en", "post_id": 3909 }, { "hreflang": "x-default", "url": "https://gfu.de/en/health-tech-study/", "lang": "de", "post_id": 3833 } ] }, "seo": { "meta_title": "Health Tech Study: Global Consumer Trends for 2026", "meta_description": "Explore the health tech study by GFU and Oliver Wyman on global device adoption, consumer trends, spending, wellbeing, and longevity insights.", "keywords": [ "health tech study", "health technology trends", "consumer health devices", "wearables market", "longevity technology" ], "lsi_keywords": [ "smartwatches", "fitness trackers", "digital health", "personal health spending", "health tech subscriptions" ] }, "content": { "excerpt": "Wearables, apps, subscriptions: A new international study by Oliver Wyman and GFU shows how consumers in Germany, China, India, and three other markets are investing in their health – and why health tech is not a short-term trend, but a stable growth market.", "word_count": 0, "reading_time_minutes": 0, "structure": [], "full_text_plain": "", "full_text_html": "\n
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Munich / Frankfurt am Main, 30/06/2026  A study by the global management consultancy Oliver Wyman, a Marsh company, and the industry organization GFU Consumer & Home Electronics shows that health technologies have become part of consumers’ everyday lives and will continue to gain importance in the coming years. According to the survey “Health Tech in Bloom? From Wellbeing to Longevity,” 90 percent of respondents worldwide own at least one device that supports personal health. More than one in four respondents even has five or more health-tech devices. Wearables are the most widespread, led by smartwatches. Smart scales, fitness trackers, and blood pressure monitors are also very popular. In China, such health technology is used most frequently: seven out of ten people (70 percent) own five or more devices. In Germany, this is the case for one third (33 percent). For the study, around 4,000 people in six countries were surveyed – in addition to Germany and China, also in Brazil, India, South Korea, and the USA. In Germany, around 1,000 people took part in the representative survey.

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In Germany and Brazil, an above-average number of people said they were stressed (72 percent). The perceived stress level is significantly lower in China (55 percent) and the USA (56 percent). The vast majority in China (95 percent) and India (91 percent) plan to purchase a new health-tech device within a year. In Germany (58 percent) and the USA (55 percent), the figure is still slightly more than half. In addition, three quarters of respondents worldwide plan to replace at least one device within the next twelve months.

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Between June 2025 and May 2026, spending on personal health goals per person in the countries examined averaged 400 euros per year. One quarter of spending is attributable to health-tech devices; in addition, apps, gym subscriptions, dietary supplements, and spa treatments are also highly popular – medical operations and treatments were not included in the survey. Spending patterns in the health-tech sector point to a stable and growing market. This shows that the segment represents an important building block in an already existing and growing ecosystem and should not be regarded as a short-term trend.

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In terms of per capita spending, Germany ranks second at 390 euros, closely followed by the USA (360 euros) and Brazil (330 euros), but significantly behind China (600 euros). Respondents in China and India in particular (55 and 54 percent, respectively) supplement a device purchase with a subscription, for example for personal health tips or comprehensive data analysis, thereby leading the subscription trend. Germany is in the middle of the field here (24 percent). Around half of consumers in the key international markets (49 percent) said they wanted to increase their spending on personal health. India is proving to be a growth market in this respect, at 73 percent.

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When asked about their motivation for using health tech, more than half (55 percent) of respondents worldwide say they want to keep an eye on their health, feel good and healthy, and lead a long and healthy life, reflecting the current longevity trend. Looking at the individual countries, clear differences can be observed. The longevity aspect is particularly pronounced in the USA and China – the second most important goal after optimizing one’s own performance. In Germany and South Korea, respondents are primarily concerned with feeling good and healthy. In India, by contrast, the main concern is protecting oneself from environmental influences, while in Brazil and China the focus is particularly on maintaining one’s own health.

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\n \"Carine
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\n Carine Chardon\n Managing Director of GFU Consumer & Home Electronics\n

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»Health tech is an integral part of people’s everyday lives worldwide. In the coming years, the importance of these devices will continue to grow. Consumers are increasingly open to additional offerings from providers and are planning higher investments in the future. At the same time, the user-friendliness of devices and applications is becoming ever more important and thus a purchasing criterion. A particular challenge arises for those who use several different health tech devices in parallel.«

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\n \"Martin
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\n Martin Schulte\n Partner and Global Head of Consumer Durables at Oliver Wyman\n

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»Manufacturers of health-tech products play an important role in reducing the high global stress levels identified in the study. Complementary subscription models can help further increase the already rising willingness to pay" }, "media": { "images": [ { "url": "https://gfu.de/wp-content/uploads/2026/06/header-Insights-trends-1024x576.webp", "alt": "Lächelnde Sportlerin schaut auf Smartwatch; Health‑Tech HUD mit Herzfrequenz, Körpermodell und Fitnessdaten im Overlay", "type": "featured", "id": 2897 } ], "featured_image": { "url": "https://gfu.de/wp-content/uploads/2026/06/header-Insights-trends-1024x576.webp", "alt": "Lächelnde Sportlerin schaut auf Smartwatch; Health‑Tech HUD mit Herzfrequenz, Körpermodell und Fitnessdaten im Overlay" } }, "ai_context": { "faq": { "type": "summary", "source": "generated", "visible": false, "confidence": "high", "purpose": [ "semantic_comprehension", "entity_disambiguation", "answer_generation" ] }, "semantic_qa": { "type": "summary", "source": "generated", "visible": false, "confidence": "low", "quality_score": 0, "purpose": [ "semantic_comprehension", "entity_disambiguation", "answer_generation" ], "items": [ { "answer": "The study examines global consumer adoption, spending, motivations, and future purchase intentions for health technologies such as wearables, smart scales, fitness trackers, and blood pressure monitors.", "question": "What is the Health Tech Study about?" }, { "answer": "The study was conducted by global management consultancy Oliver Wyman, a Marsh company, in cooperation with GFU Consumer & Home Electronics.", "question": "Who conducted the Health Tech Study?" }, { "answer": "Around 4,000 people in six countries participated in the survey, including approximately 1,000 respondents in Germany.", "question": "How many people participated in the survey?" }, { "answer": "The survey covered Germany, Brazil, China, India, South Korea, and the United States.", "question": "Which countries were included in the Health Tech Study?" }, { "answer": "According to the study, 90 percent of respondents worldwide own at least one device that supports personal health.", "question": "What percentage of consumers own health tech devices?" }, { "answer": "Wearables are the most widespread health tech devices, especially smartwatches. Smart scales, fitness trackers, and blood pressure monitors are also popular.", "question": "Which health tech devices are most popular?" }, { "answer": "More than half of respondents worldwide use health tech to monitor their health, feel good and healthy, and support a long and healthy life, reflecting the growing longevity trend.", "question": "Why are consumers using health tech devices?" } ] } }, "faq_detection": { "status": "none", "visible": false, "source": "", "source_label": "", "quality_score": 0, "item_count": 0 }, "related": [ { "title": "High-Tech Instead of a Nursing Home", "url": "https://gfu.de/en/high-tech-instead-of-a-nursing-home/", "type": "post" }, { "title": "Outdoor kitchens – Enjoyment and Lifestyle Outdoors", "url": "https://gfu.de/en/enjoyment-and-lifestyle-outdoors/", "type": "post" }, { "title": "Stadium atmosphere in the living room and garden", "url": "https://gfu.de/en/stadium-atmosphere-in-the-living-room-and-garden/", "type": "post" }, { "title": "Small and Large Helpers in Everyday Life", "url": "https://gfu.de/en/small-and-large-helpers-in-everyday-life/", "type": "post" }, { "title": "HEMIX Home Electronics Market Index Q1-4/2025", "url": "https://gfu.de/en/hemix-home-electronics-market-index-q1-4-2025/", "type": "post" } ] }