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    "page": {
        "title": "GFU with New Supervisory Board and Chairman",
        "url": "https://gfu.de/en/gfu-with-new-supervisory-board-and-chairman/",
        "type": "post",
        "language": "en_US",
        "published": "2026-02-10T18:43:56+01:00",
        "modified": "2026-06-28T14:49:05+02:00",
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    "seo": {
        "meta_title": "GFU Supervisory Board Elects New Chairman in 2026",
        "meta_description": "GFU Supervisory Board names Enrico Hoffmann as new Chairman and elects Ulf Schreurs to the board, effective March 1, 2026.",
        "keywords": [
            "GFU Supervisory Board",
            "Enrico Hoffmann",
            "Ulf Schreurs",
            "GFU Consumer & Home Electronics",
            "consumer electronics leadership"
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        "lsi_keywords": [
            "Supervisory Board Chairman",
            "home electronics industry",
            "IFA strategic development",
            "shareholders meeting",
            "consumer tech industry"
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    "content": {
        "excerpt": "The shareholders of GFU Consumer &amp; Home Electronics GmbH elected the Supervisory Board at their shareholders' meeting",
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        "full_text_html": "\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n                            <p class=\"text__eyebrow\">Frankfurt am Main, February 10, 2026</p>\n            \n            \n                            <div class=\"text__body\"><p>At their shareholders&#8217; meeting, the shareholders of GFU Consumer &amp; Home Electronics GmbH elected Ulf Schreurs, Country Head Germany/Austria of Sony Europe B.V., German Branch, to the company&#8217;s Supervisory Board effective March 1, 2026. He succeeds Philipp Maurer, Country Manager / CEO DACH (Germany, Austria, Switzerland) Panasonic Europe, who had been a member of the board since January 2023 and most recently served as Chairman of the Supervisory Board. Enrico Hoffmann, Senior Vice President / Head of Sales and Marketing Central Europe at BSH Hausgeräte GmbH, was subsequently elected as the new Chairman of the Supervisory Board.nnHoffmann has been a member of the Supervisory Board since September 2024. Christian Gerwens, Managing Director of Miele Vertriebsgesellschaft Deutschland KG, was confirmed as Deputy Chairman of the Supervisory Board. Overall, the Supervisory Board thus remains continuously staffed in its key positions.nnThe term of office of the Supervisory Board runs, as scheduled, until the end of 2026. The election of the entire board for the next term will already be initiated at the end of 2026, so that the Supervisory Board will begin or continue its work from January 2027.nnThe outgoing GFU Supervisory Board Chairman Philipp Maurer reflects on his time on the Supervisory Board: “The work on the GFU Supervisory Board was always characterized by trust, objectivity, and a shared understanding of the importance of the industry. I thank the shareholders and my colleagues on the board for their constructive cooperation and wish the newly constituted Supervisory Board every success in the tasks ahead.”nnThe new Chairman of the Supervisory Board, Enrico Hoffmann, emphasizes the continuity of the work: “GFU and IFA stand for stability, industry relevance, and future viability. Together with the Supervisory Board, I would like to continue the successful work of recent years and closely support the company&#8217;s strategic development.”nnUlf Schreurs, newly elected member of the Supervisory Board, underscores the importance of his commitment: “GFU makes an important contribution to dialogue and cooperation within the home and consumer tech industry. I look forward to contributing my experience and actively supporting the work of the Supervisory Board.”nnWith the by-election and new election to the Supervisory Board, GFU Consumer &amp; Home Electronics GmbH is positioning itself for the future and thereby ensuring seamless representation of the shareholders&#8217; interests.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n"
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                "url": "https://gfu.de/wp-content/uploads/2026/05/header-gfu-aufsichtsrat-1024x560.webp",
                "alt": "Aufsichtsrat der GFU mit Enrico Hoffmann, Christian Gerwens und Ulf Schreurs",
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        "featured_image": {
            "url": "https://gfu.de/wp-content/uploads/2026/05/header-gfu-aufsichtsrat-1024x560.webp",
            "alt": "Aufsichtsrat der GFU mit Enrico Hoffmann, Christian Gerwens und Ulf Schreurs"
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            "items": [
                {
                    "answer": "Enrico Hoffmann, Senior Vice President and Head of Sales and Marketing Central Europe at BSH Hausgeräte GmbH, was elected as the new Chairman of the GFU Supervisory Board.",
                    "question": "Who is the new Chairman of the GFU Supervisory Board?"
                },
                {
                    "answer": "Ulf Schreurs, Country Head Germany/Austria of Sony Europe B.V., German Branch, was elected to the GFU Supervisory Board effective March 1, 2026.",
                    "question": "Who was elected to the GFU Supervisory Board effective March 1, 2026?"
                },
                {
                    "answer": "Ulf Schreurs succeeds Philipp Maurer, Country Manager and CEO DACH at Panasonic Europe, who had served on the board since January 2023.",
                    "question": "Who did Ulf Schreurs succeed on the GFU Supervisory Board?"
                },
                {
                    "answer": "Christian Gerwens, Managing Director of Miele Vertriebsgesellschaft Deutschland KG, was confirmed as Deputy Chairman of the GFU Supervisory Board.",
                    "question": "Who is the Deputy Chairman of the GFU Supervisory Board?"
                },
                {
                    "answer": "The current term of office of the GFU Supervisory Board runs as scheduled until the end of 2026.",
                    "question": "How long does the current GFU Supervisory Board term run?"
                },
                {
                    "answer": "The next Supervisory Board term is expected to begin or continue from January 2027, following the election process initiated at the end of 2026.",
                    "question": "When will the next GFU Supervisory Board term begin?"
                },
                {
                    "answer": "The board changes ensure continuity in key leadership positions and support GFU’s strategic development and shareholder representation in the consumer and home electronics industry.",
                    "question": "Why is the GFU Supervisory Board change important?"
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