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        "title": "GFU History",
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        "full_text_html": "\n<section class=\"block block--historie-circles block--bg-navy block--pad-none\" style=\"--hc-overlay-width: 50%;--hc-overlay-offset-y: 0px\">\n\n    <!-- Slot 1: Hero (Archive-Hero-Style) -->\n        <div class=\"historie-circles__hero historie-circles__hero--bg-beige historie-circles__hero--has-overlay\" data-line=\"polyline\" data-line-scroll=\"1\" data-line-chained=\"1\">\n                <div class=\"container historie-circles__hero-inner\">\n            <div class=\"historie-circles__hero-content\">\n                                    <p class=\"historie-circles__hero-eyebrow\">\n                        History of GFU                    </p>\n                \n                <h1 class=\"historie-circles__hero-heading\">Over 50 years of industry development.</h1>\n                                    <div class=\"historie-circles__hero-text\">\n                        <p>GFU was founded in 1973 with the mission of raising the industry’s visibility through trade fairs and public relations. Since then, much has changed: color televisions became smart home systems, record players became streaming services, and the Volksempfänger became voice assistants. What has remained is the connection between industry, retail, media, and politics—and the ambition to give the industry a shared voice. Join us on a journey through five decades of industry, technology, and brand development.</p>\n                    </div>\n                            </div>\n\n                            <div class=\"historie-circles__hero-overlay\" aria-hidden=\"true\">\n                    <img class=\"historie-circles__hero-overlay-img\" src=\"https://gfu.de/wp-content/uploads/2026/06/gufu-historie-overlay.svg\" alt=\"\" loading=\"lazy\">\n                                    </div>\n                    </div>\n    </div>\n\n    <!-- Slot 2: Erster Block (Text links am Container-Padding, Bild rechts) -->\n            <article class=\"historie-circles__chapter historie-circles__chapter--first\" data-line=\"polyline\" data-line-scroll=\"1\" data-line-chained=\"1\">\n                        <div class=\"container historie-circles__chapter-inner\">\n                <div class=\"historie-circles__chapter-content\">\n                    <div class=\"historie-circles__chapter-head\">\n                                                    <p class=\"historie-circles__chapter-date\">1973</p>\n                        \n                        <h2 class=\"historie-circles__chapter-heading\">Three letters. One idea.</h2>                    </div>\n\n                                            <div class=\"historie-circles__chapter-body\">\n                            <p>On June 6, 1973, eleven leading consumer electronics companies joined forces in Frankfurt am Main and founded the “Gesellschaft zur Förderung der Unterhaltungselektronik” – GFU for short. It was a time when color televisions were just making their way into living rooms, the record player reigned supreme, and the first video recorders were arriving. Their mission: to make the industry visible through trade fairs and public relations.</p>\n                        </div>\n                                    </div>\n\n                                    <figure class=\"historie-circles__chapter-image\">\n                        <img class=\"historie-circles__chapter-image-img\" src=\"https://gfu.de/wp-content/uploads/2026/06/1973.webp\" alt=\"\" loading=\"lazy\" />                    </figure>\n                            </div>\n        </article>\n    \n    <!-- Slot 3: Kapitel-Repeater (alternierend links/rechts) -->\n                        <article class=\"historie-circles__chapter historie-circles__chapter--align-left\" data-chapter-index=\"0\" data-line=\"polyline\" data-line-scroll=\"1\" data-line-chained=\"1\">\n                                <div class=\"container historie-circles__chapter-inner\">\n                                            <figure class=\"historie-circles__chapter-image\">\n                            <img class=\"historie-circles__chapter-image-img\" src=\"https://gfu.de/wp-content/uploads/2026/06/1986.webp\" alt=\"\" loading=\"lazy\" />                        </figure>\n                    \n                    <div class=\"historie-circles__chapter-content\">\n                        <div class=\"historie-circles__chapter-head\">\n                                                            <p class=\"historie-circles__chapter-date\">1986</p>\n                            \n                                                            <h2 class=\"historie-circles__chapter-heading\">\n                                    From receiving to transmitting.                                </h2>\n                                                    </div>\n\n                                                    <div class=\"historie-circles__chapter-body\">\n                                <p>13 years after its founding, the name was changed: the “Gesellschaft zur Förderung der Unterhaltungselektronik” became the “Gesellschaft für Unterhaltungs- und Kommunikationselektronik.” The reason was technological: the shareholders had expanded their product portfolio to include communication electronics. Telephones, fax machines, and the first mobile phones were making their debut. GFU continued to evolve – from pure entertainment to a more comprehensive ambition.</p>\n                            </div>\n                                            </div>\n                </div>\n            </article>\n                    <article class=\"historie-circles__chapter historie-circles__chapter--align-left\" data-chapter-index=\"1\" data-line=\"polyline\" data-line-scroll=\"1\" data-line-chained=\"1\">\n                                <div class=\"container historie-circles__chapter-inner\">\n                                            <figure class=\"historie-circles__chapter-image\">\n                            <img class=\"historie-circles__chapter-image-img\" src=\"https://gfu.de/wp-content/uploads/2026/06/2005.webp\" alt=\"\" loading=\"lazy\" />                        </figure>\n                    \n                    <div class=\"historie-circles__chapter-content\">\n                        <div class=\"historie-circles__chapter-head\">\n                                                            <p class=\"historie-circles__chapter-date\">2005</p>\n                            \n                                                            <h2 class=\"historie-circles__chapter-heading\">\n                                    The industry’s new rhythm.                                </h2>\n                                                    </div>\n\n                                                    <div class=\"historie-circles__chapter-body\">\n                                <p>By changing the IFA schedule from every two years to annually, GFU responded to a new reality: the pace of innovation in consumer electronics had accelerated. Products were being developed faster, trends were changing in shorter cycles, and the market demanded up-to-date relevance. IFA became the stage for innovations, and GFU the pace-setter for this rhythm.</p>\n                            </div>\n                                            </div>\n                </div>\n            </article>\n                    <article class=\"historie-circles__chapter historie-circles__chapter--align-right\" data-chapter-index=\"2\" data-line=\"polyline\" data-line-scroll=\"1\" data-line-chained=\"1\">\n                                <div class=\"container historie-circles__chapter-inner\">\n                                            <figure class=\"historie-circles__chapter-image\">\n                            <img class=\"historie-circles__chapter-image-img\" src=\"https://gfu.de/wp-content/uploads/2026/06/2006.webp\" alt=\"\" loading=\"lazy\" />                        </figure>\n                    \n                    <div class=\"historie-circles__chapter-content\">\n                        <div class=\"historie-circles__chapter-head\">\n                                                            <p class=\"historie-circles__chapter-date\">2006</p>\n                            \n                                                            <h2 class=\"historie-circles__chapter-heading\">\n                                    Three formats. A springboard year.                                </h2>\n                                                    </div>\n\n                                                    <div class=\"historie-circles__chapter-body\">\n                                <p>2006 became a decisive year for GFU’s industry communications. Three new formats were launched in parallel: CEMIX – the Consumer Electronics Market Index – appeared for the first time. A joint project by GFU, the Bundesverband Technik des Einzelhandels (BVT), and GfK Retail and Technology, it would go on to document the market development of consumer electronics on a quarterly basis.</p>\n<p>At the same time, the first international press conference was launched in the run-up to IFA. The annual event takes place at changing locations with global reach and gets the industry talking months before the trade fair.</p>\n<p>And with the Pocket Guides, a third format was created: together with the BVT and changing industry partners, GFU publishes up-to-date, neutral buying guides—as an information resource for consumers and a sales support tool for retailers.</p>\n<p>Three initiatives, one shared goal: sharing knowledge, explaining the market, connecting the industry.</p>\n                            </div>\n                                            </div>\n                </div>\n            </article>\n                    <article class=\"historie-circles__chapter historie-circles__chapter--align-right\" data-chapter-index=\"3\" data-line=\"polyline\" data-line-scroll=\"1\" data-line-chained=\"1\">\n                                <div class=\"container historie-circles__chapter-inner\">\n                                            <figure class=\"historie-circles__chapter-image\">\n                            <img class=\"historie-circles__chapter-image-img\" src=\"https://gfu.de/wp-content/uplo"
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                    "answer": "GFU was founded on June 6, 1973, in Frankfurt am Main by eleven leading consumer electronics companies.",
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                    "answer": "GFU was founded to increase the visibility of the consumer electronics industry through trade fairs and public relations.",
                    "question": "What was GFU's original mission?"
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                    "answer": "GFU changed its name in 1986 to reflect the growing importance of communication electronics, including telephones, fax machines, and early mobile phones.",
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                    "answer": "GFU is the owner of the IFA brand and has helped shape IFA as a leading global platform for consumer and home electronics.",
                    "question": "What role does GFU play in IFA?"
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                    "answer": "In 2005, IFA changed from a biennial event to an annual trade fair, reflecting the faster pace of innovation in consumer electronics.",
                    "question": "What happened to IFA in 2005?"
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                    "answer": "HEMIX, the Home Electronics Market Index, tracks the market development of consumer electronics and home appliances in Germany on a quarterly basis.",
                    "question": "What is HEMIX?"
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                    "answer": "In 2024, IFA celebrated 100 years of trade fair history and adopted the name 'IFA – Innovation Für Alle' to define its brand identity for the future.",
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