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        "title": "Outdoor kitchens – Enjoyment and Lifestyle Outdoors",
        "url": "https://gfu.de/en/enjoyment-and-lifestyle-outdoors/",
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        "language": "en_US",
        "published": "2026-06-11T18:04:38+00:00",
        "modified": "2026-06-28T12:54:50+00:00",
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        "meta_title": "Outdoor Kitchens: Growth in Outdoor Living Market",
        "meta_description": "Explore why outdoor kitchens are booming in Germany and DACH, with market trends, lifestyle drivers, and future opportunities for outdoor living.",
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            "outdoor kitchens",
            "outdoor living",
            "outdoor cooking market",
            "garden lifestyle",
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            "weatherproof cooking landscape",
            "modular outdoor kitchen",
            "garden planning",
            "pizza ovens",
            "premium home electronics"
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    "content": {
        "excerpt": "“Outdoor living” is booming: the kitchen is breaking free from the four walls of the home. From pizza ovens and plancha griddles to integrated refrigerators, the garden is becoming an extended living area—a growing market that is opening up entirely new, high-quality segments for the home electronics industry.",
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        "full_text_html": "\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            \n                            <div class=\"text__body\"><p>Frankfurt am Main, June 11, 2026 – “Outdoor Living” – products for cooking and living in the open air have developed in Germany from a temporary phenomenon into a growth market. Away from the charcoal grill and toward a fully equipped and individually configured weatherproof cooking landscape, for example with a pizza oven, plancha plate, integrated refrigerators, and gas grills. With kitchen units that can be individually configured to suit the available space, manufacturers offer many variations for outdoor kitchens.</p>\n<p>For many homeowners and garden owners, the outdoor kitchen is now a status symbol and lifestyle statement, comparable to a built-in kitchen indoors. This is also reflected in market figures: the market for outdoor cooking has grown significantly in recent years and, in the upper price segment, already generated global revenue of almost eight billion US dollars in 2020. This is expected to grow to almost eleven billion US dollars by 2034. In the DACH region, the market is expected to grow from 1.8 to 2.4 billion US dollars over the same period.</p>\n<p>This trend is based not least on a social shift in the perception of outdoor areas. Outdoor kitchens have evolved from mere preparation areas into the central, structure-defining focal point in the garden or on the terrace. The focus is now largely no longer solely on the function of cooking and eating, but on the place itself as a social living space. The outdoor kitchen is now considered one of the most important wishes for one’s own outdoor area and is thus classified as an element of modern garden planning.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n\n\n\n<section class=\"block block--stimmen block--pad-normal block--bg-white block--stimmen--image-left block--stimmen--single block--pause-on-hover\" data-stimmen-slider=\"1\" data-autoplay-speed=\"8\">\n\n    \n    <div class=\"container stimmen__inner\">\n\n        \n        <div class=\"stimmen__stage\">\n\n            <div class=\"stimmen__slides\" role=\"group\">\n                                    <article class=\"stimmen__slide is-active stimmen__slide--no-avatar\" data-slide-index=\"0\" aria-hidden=\"false\">\n                        \n                        <div class=\"stimmen__body\">\n                            <p class=\"stimmen__meta\">\n                                <strong class=\"stimmen__name\">Carine Chardon</strong>\n                                                                    <span class=\"stimmen__role\">Managing Director of GFU Consumer &amp; Home Electronics GmbH</span>\n                                                            </p>\n\n                            <blockquote class=\"stimmen__quote\"><p>»Gardens and terraces are not only spaces for relaxation, but have the potential to become extended living areas with full-fledged technical equipment. The kitchen is currently emancipating itself from the classic four walls of the house. This trend is far more than a temporary fad. For the home electronics industry, this opens up entirely new, including premium, segments. Demand for sophisticated, modular technology that can withstand weather conditions will rise structurally in the coming years. We see this as only the beginning of a promising market penetration.«</p></blockquote>\n\n                                                    </div>\n                    </article>\n                            </div>\n\n            \n        </div>\n    </div>\n</section>\n\n\n\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            \n                            <div class=\"text__body\"><p>The background to the outdoor living movement began with the coronavirus pandemic and the retreat into one’s own four walls. Also due to the current geopolitical situation, vacations at home have gained in importance and continue to do so. In addition, rising costs for holiday travel and increased climate awareness are leading people to increasingly question the necessity of long-distance travel. The result is a growing trend toward “staycations.” A high-quality outdoor kitchen can quickly become a “piece of vacation at home.” The growing influence of Southern European cooking and dining culture, with convivial outdoor cooking, planchas, and pizza ovens, fits in well here. Not least, platforms such as Instagram, Pinterest, and TikTok are turning outdoor cooking into a visual and social trend. Cooking shows, food blogs, and lifestyle magazines are making the concept of the outdoor kitchen attractive and desirable for a younger and broad target group as well.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n\n\n\n<div class=\"block block--spacer block--spacer-50 block--bg-transparent\" style=\"height: 50px\" aria-hidden=\"true\">\n    </div>\n"
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                "url": "https://gfu.de/wp-content/uploads/2026/06/pressemitteilung-outdoor-kueche-1024x538.webp",
                "alt": "Moderne Outdoor-Küche mit Edelstahlgrill, Arbeitsfläche, Barhockern und grüner Gartensicht für Outdoor-Lifestyle und Genuss",
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            "url": "https://gfu.de/wp-content/uploads/2026/06/pressemitteilung-outdoor-kueche-1024x538.webp",
            "alt": "Moderne Outdoor-Küche mit Edelstahlgrill, Arbeitsfläche, Barhockern und grüner Gartensicht für Outdoor-Lifestyle und Genuss"
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            "items": [
                {
                    "answer": "Demand is rising because gardens and terraces are increasingly viewed as extended living areas. Consumers want high-quality, weatherproof cooking spaces that support socializing, relaxation, and staycations at home.",
                    "question": "Why is demand for outdoor kitchens rising?"
                },
                {
                    "answer": "Key drivers include the post-pandemic focus on the home, rising travel costs, climate awareness, the popularity of staycations, and growing interest in Southern European outdoor cooking culture.",
                    "question": "What is driving the outdoor living trend in Germany?"
                },
                {
                    "answer": "Outdoor kitchens have evolved from simple grill stations into fully equipped, modular cooking landscapes with gas grills, pizza ovens, plancha plates, refrigerators, and customized kitchen units.",
                    "question": "How have outdoor kitchens changed in recent years?"
                },
                {
                    "answer": "Yes. For many homeowners and garden owners, an outdoor kitchen has become a status symbol and lifestyle statement, similar to a premium built-in kitchen inside the home.",
                    "question": "Are outdoor kitchens considered a lifestyle statement?"
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                    "answer": "The upper segment of the global outdoor cooking market generated almost eight billion US dollars in 2020 and is expected to grow to nearly eleven billion US dollars by 2034.",
                    "question": "How large is the outdoor cooking market?"
                },
                {
                    "answer": "Platforms such as Instagram, Pinterest, and TikTok make outdoor cooking visually appealing and shareable, helping the trend reach younger and broader target groups.",
                    "question": "What role do social media platforms play in the outdoor kitchen trend?"
                },
                {
                    "answer": "Outdoor living opens new premium segments for sophisticated, modular, weather-resistant technology, with structural demand expected to grow in the coming years.",
                    "question": "What opportunities does outdoor living create for the home electronics industry?"
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