{ "$schema": "https://symbion.dev/schemas/ai-json-page-v1.json", "version": "1.0", "generated": "2026-06-29T21:24:57+00:00", "page": { "title": "Divided Opinions on the Introduction of Household Robots", "url": "https://gfu.de/en/divided-opinions-on-the-introduction-of-household-robots/", "type": "post", "language": "en_US", "published": "2025-07-01T12:43:00+00:00", "modified": "2026-06-28T15:34:27+00:00", "alternates": [ { "hreflang": "de", "url": "https://gfu.de/en/divided-opinions-on-the-introduction-of-household-robots/", "lang": "de", "post_id": 1241 }, { "hreflang": "en", "url": "https://gfu.de/en/divided-opinions-on-the-introduction-of-household-robots/", "lang": "en", "post_id": 3365 }, { "hreflang": "x-default", "url": "https://gfu.de/en/divided-opinions-on-the-introduction-of-household-robots/", "lang": "de", "post_id": 1241 } ] }, "seo": { "meta_title": "Household Robots in Germany: 2025 Consumer Study", "meta_description": "Discover why Germans are divided on household robots, from privacy to price, in the 2025 GFU and Oliver Wyman consumer study on robotics at home.", "keywords": [ "household robots", "consumer study robotics", "robots in Germany", "home robotics market", "robot adoption" ], "lsi_keywords": [ "robot vacuum cleaners", "humanoid robots", "automated care assistants", "data privacy concerns", "home appliance manufacturers" ] }, "content": { "excerpt": "Acceptance varies significantly depending on age, income, and gender", "word_count": 0, "reading_time_minutes": 0, "structure": [], "full_text_plain": "", "full_text_html": "\n
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Frankfurt am Main / Munich, 1 July 2025

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Whether robot vacuum cleaners, humanoid cooks, or automated care assistants: while 36 percent of people reject the idea of a robot crossing their threshold in the next five to ten years, 37 percent welcome these mechanical helpers. A further 26 percent are at least neutral toward them. A joint consumer survey of consumers by the industry organization GFU Home & Consumer Tech and the international strategy consultancy Oliver Wyman, a Marsh McLennan company, reveals strong polarization regarding the use of household robots in Germany.

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The study “Here Come the Robots: Consumer Study on Robotics in the Home”, for which 1,300 people were surveyed, underscores the potential growth opportunities for the robotics market in Germany. Acceptance varies significantly depending on age, income, and gender: it is primarily younger people and those in middle age who would prefer to be supported by household robots. Among those over 55, however, skepticism rises markedly. Those who already spend money on cleaners, gardeners, caregivers, or babysitters are also particularly open-minded. This also confirms that approval increases with income: only 50 to 60 percent of people with an annual income below 30,000 euros can imagine robot support. Among respondents with an annual income of at least 80,000 euros, 70 to 80 percent are already open to the idea. Gender, by contrast, plays hardly any role in the question of acceptance. Only when it comes to babysitting are women significantly more reserved (20 percent approval) than men (36 percent approval).

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“The key factor holding back the household robot market is price – and this obstacle will disappear: the cost of a humanoid robot will more than halve by 2035. The study shows that two-thirds of German consumers have recognized the benefits of household robots. In our view, the next commercially relevant breakthroughs will occur, for example, in areas such as skilled trades or gardening. In addition, further opportunities will emerge in the home”, reports Martin Schulte, Partner Retail and Consumer Goods at Oliver Wyman. At 61 percent, the second most common concern is becoming too dependent on technology and losing one’s own abilities as a result. 59 percent fear an intrusion into their privacy or express concerns regarding data protection.

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“The results show that consumers in Germany think about robotics primarily in application-oriented and pragmatic terms. What matters are functional, reliable solutions that make everyday life tangibly easier – not futuristic visions. This opens up new potential especially for established European home appliance manufacturers, as they enjoy a particularly high level of trust. Promising opportunities in the robotics market are emerging for them”, summarizes Dr. Sara Warneke, Managing Director of GFU Consumer & Home Tech.

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About GFU Consumer & Home Electronics GmbH

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GFU is the brand owner of IFA – one of the world’s leading trade shows for Home & Consumer Tech. As an industry organization, it has also been committed for more than five decades to increasing the visibility and further development of the market. It reports on relevant figures and trends and is involved in events as well as the strategic development of IFA in order to present innovations and forward-looking developments. GFU’s shareholders include leading companies in the industry.

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About Oliver Wyman

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Oliver Wyman, a Marsh McLennan company (NYSE: MMC), is a global strategy consultancy that combines deep industry knowledge with specialized expertise to help clients optimize their businesses, improve their operations, and enhance their performance. Marsh McLennan is a global leader in risk, strategy, and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer, and Oliver Wyman. With annual revenue of US$23 billion and more than 85,000 colleagues, Marsh McLennan helps clients succeed through the power of new perspectives. For more information, visit oliverwyman.com, or follow us on LinkedIn and X.

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\n" }, "media": { "images": [ { "url": "https://gfu.de/wp-content/uploads/2026/05/14_startseite2025-roboter-2025-1024x500.webp", "alt": "", "type": "featured", "id": 1242 } ], "featured_image": { "url": "https://gfu.de/wp-content/uploads/2026/05/14_startseite2025-roboter-2025-1024x500.webp", "alt": "" } }, "ai_context": { "faq": { "type": "summary", "source": "generated", "visible": false, "confidence": "high", "purpose": [ "semantic_comprehension", "entity_disambiguation", "answer_generation" ] }, "semantic_qa": { "type": "summary", "source": "generated", "visible": false, "confidence": "low", "quality_score": 0, "purpose": [ "semantic_comprehension", "entity_disambiguation", "answer_generation" ], "items": [ { "answer": "The study shows strong polarization among German consumers: 36 percent reject household robots, 37 percent welcome them, and 26 percent are neutral.", "question": "What does the study reveal about household robots in Germany?" }, { "answer": "The study was conducted jointly by GFU Home & Consumer Tech and the international strategy consultancy Oliver Wyman.", "question": "Who conducted the household robotics consumer study?" }, { "answer": "A total of 1,300 consumers in Germany were surveyed for the study titled “Here Come the Robots: Consumer Study on Robotics in the Home.”", "question": "How many people were surveyed for the study?" }, { "answer": "Younger and middle-aged consumers, higher-income households, and people already paying for services such as cleaning, gardening, caregiving, or babysitting are more open to household robots.", "question": "Which groups are most open to household robots?" }, { "answer": "The study indicates that skepticism rises markedly among people over 55, likely due to concerns about technology dependence, privacy, data protection, and practical usefulness.", "question": "Why are older consumers more skeptical of household robots?" }, { "answer": "Key concerns include high prices, dependency on technology, loss of personal abilities, privacy intrusion, and data protection risks.", "question": "What are the main concerns about household robots?" }, { "answer": "The study suggests growth opportunities in areas such as skilled trades, gardening, and home assistance, especially for trusted European home appliance manufacturers.", "question": "What opportunities does the household robotics market offer?" } ] } }, "faq_detection": { "status": "none", "visible": false, "source": "", "source_label": "", "quality_score": 0, "item_count": 0 }, "related": [ { "title": "High-Tech Instead of a Nursing Home", "url": "https://gfu.de/en/high-tech-instead-of-a-nursing-home/", "type": "post" }, { "title": "Outdoor kitchens – Enjoyment and Lifestyle Outdoors", "url": "https://gfu.de/en/enjoyment-and-lifestyle-outdoors/", "type": "post" }, { "title": "Stadium atmosphere in the living room and garden", "url": "https://gfu.de/en/stadium-atmosphere-in-the-living-room-and-garden/", "type": "post" }, { "title": "Change in the Management of gfu Consumer & Home Electronics GmbH", "url": "https://gfu.de/en/__trashed-2/", "type": "post" }, { "title": "Small and Large Helpers in Everyday Life", "url": "https://gfu.de/en/small-and-large-helpers-in-everyday-life/", "type": "post" } ] }