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        "title": "As Popular as Ever – the Washing Machine",
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        "published": "2025-02-20T13:24:00+00:00",
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            "Waschmaschine 2024",
            "Dampftechnologie",
            "Wasch-Trockner",
            "Waschmaschinen Markt"
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            "Umsatzwachstum Waschmaschinen",
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    "content": {
        "excerpt": "It continues to drive the market forward with innovative features: A stain on your favorite shirt can be annoying – and it becomes even more frustrating when the care label only allows hand washing",
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        "full_text_html": "\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            \n                            <div class=\"text__body\"><p><em>Frankfurt am Main, 20/02/2025</em> – A stain on your favorite shirt can be annoying – and it becomes even more frustrating when the care label only allows hand washing. Fortunately, washing machines have long been indispensable everyday helpers that save us time and effort every day. With innovative technologies and smart functions, they are adapting ever better to our needs and are even able to take over hand washing with sensitive motor control and optimized drum movement. Even after more than 100 years, they remain a permanent fixture in the household. This is also clearly reflected in revenue and sales figures.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n\n\n\n<div class=\"block block--spacer block--spacer-50 block--bg-transparent\" style=\"height: 50px\" aria-hidden=\"true\">\n    </div>\n\n\n\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\">Growth despite market saturation – innovations and new features as drivers</h2>\n                            <div class=\"text__body\"><p>GfK figures show solid growth for the washing machine market in 2024: Total revenue rose by <strong>1.3% </strong>to around<strong> 1.68 billion euros</strong>, while sales figures increased by <strong>3.5%</strong> to just under <strong>3 million appliances</strong>. Models with innovative functions such as steam technology or washer-dryer combinations were particularly in demand.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n\n\n\n<section class=\"block block--media block--pad-normal block--bg-transparent block--media--source-image block--media--fit-cover block--media--width-container\">\n    <div class=\"container media__wrapper\">\n\n        <figure class=\"media__figure\">\n\n            <div class=\"media__frame\">\n                                    <img class=\"media__image\" src=\"https://gfu.de/wp-content/uploads/2026/05/03_content2025-absatz-waschmaschinen-2.webp\" alt=\"Balkendiagramm: Absatzwachstum bei Waschmaschinen 2023–2024 mit Gesamtabsatz, Dampf- und Waschtrocknerdaten und Waschmaschinenbild\" width=\"1230\" height=\"600\" loading=\"lazy\">\n                    \n                            </div>\n\n            \n        </figure>\n\n    </div>\n</section>\n\n\n\n<section class=\"block button-block button-block--align-left block--pad-normal\">\n    <div class=\"container button-block__inner\">\n        <a class=\"btn btn--ghost\" href=\"https://gfu.de/en/infografiken/the-washing-machine-as-popular-as-ever/\" target=\"_blank\" rel=\"noopener\">Infographic as PDF</a>    </div>\n</section>\n\n\n\n<div class=\"block block--spacer block--spacer-50 block--bg-transparent\" style=\"height: 50px\" aria-hidden=\"true\">\n    </div>\n\n\n\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h3 class=\"text__heading\">Steam technology and washer-dryer combinations – the new “must-haves”</h3>\n                            <div class=\"text__body\"><p>The greatest momentum was seen in washing machines with a <strong>steam function</strong> – a feature that ensures hygienically clean, wrinkle-free laundry. Revenue in this segment grew by an impressive <strong>19.6%,</strong> while sales figures increased by <strong>22.8%</strong> to <strong>1.7 million appliances</strong>. Consumers are increasingly opting for this technology, which not only saves time but also protects the environment.</p>\n<p><strong>Washer-dryers</strong> are also continuing to gain popularity. With revenue growth of <strong>11.1%</strong> and a sales increase of <strong>11.9%</strong>, the figures show that more and more households are choosing the space-saving 2-in-1 solution. Especially in urban living spaces, where space is a decisive factor, these appliances offer a practical alternative to the classic washing machine and a separate dryer.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n\n\n\n<div class=\"block block--spacer block--spacer-50 block--bg-transparent\" style=\"height: 50px\" aria-hidden=\"true\">\n    </div>\n\n\n\n<section class=\"block block--media block--pad-normal block--bg-transparent block--media--source-image block--media--fit-cover block--media--width-container\">\n    <div class=\"container media__wrapper\">\n\n        <figure class=\"media__figure\">\n\n            <div class=\"media__frame\">\n                                    <img class=\"media__image\" src=\"https://gfu.de/wp-content/uploads/2026/05/03_content2025-umsatz-waschmaschinen-1.webp\" alt=\"Infografik: Balkendiagramm zu Waschmaschinen-Umsatz 2023–2024 mit Prozentangaben, Kategorien (Gesamt, Dampf, Waschtrockner) und Waschmaschine rechts\" width=\"1230\" height=\"600\" loading=\"lazy\">\n                    \n                            </div>\n\n            \n        </figure>\n\n    </div>\n</section>\n\n\n\n<section class=\"block button-block button-block--align-left block--pad-normal\">\n    <div class=\"container button-block__inner\">\n        <a class=\"btn btn--ghost\" href=\"https://gfu.de/en/infografiken/the-washing-machine-as-popular-as-ever-2/\" target=\"_blank\" rel=\"noopener\">Infographic as PDF</a>    </div>\n</section>\n\n\n\n<section class=\"block block--text block--bg-transparent block--pad-none block--text--layout-split block--text--text-anthrazit block--text--no-button\">\n    <div class=\"container block__inner\">\n\n        <div class=\"text__content\">\n            \n            <h2 class=\"text__heading\">Conclusion: Innovations bring a breath of fresh air</h2>\n                            <div class=\"text__body\"><p>The figures show that the washing machine market remains on the move. Technologies that make washing more efficient, more convenient and more sustainable are the drivers of this growth. “Washing Machine Day” not only reminds us of the importance of this household appliance, but also underscores how smart innovations make our everyday lives easier.</p>\n</div>\n                    </div>\n\n        \n    </div>\n</section>\n"
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                "alt": "Frontlader-Waschmaschine mit offener Tür, weißes Tuch wirbelt heraus; modernes Design, Waschmaschine, Wäschepflege",
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